BY: ABDUL KURDICS 4561

Localytics

History

Started in 2008 in Boston, Massachusetts

4 Co-Founders: Raj Aggarwal (CEO) Henry Cipolla (Chief

Technology Officer) Andrew Rollins (Chief

Software Architect) Brian Suthoff (Chief

Strategy Officer)

Comparison with similar tools

AppAnnieWeb Dashboard,

Mobile App, Email reports, API, CSV

More Secure (SSL 256-bit encryption)

Data VisualizationsOnly mainly analyticsDownloads, revenue,

expense trackingLess expensive

Localytics• Only Web Dashboard,

CSV• Data Visualizations• Both Analytics and

Marketing• Event tracking• Session tracking• User tracking• Personalized In-App

messaging, push messaging

Sustainability, performance, pricing

Trusted and used by The New York Times, ESPN, Microsoft, Soundcloud, Ebay, Fox, CVS, Vimeo, Air Canada, Enterprise, Avis, 2K games, etc.

5,000 companies, 20,000 applications, 1.4 Billion devices, 50 billion data points per month

30 day free trial, Free up to 10,000 users or 1 million data points

Benefit/cost analysis

Getting started with Localytics is not very straightforward

Tutorial guide was helpful

If your application doesn’t need more than 10,000 users, then I believe it is worth the try since it’s free

$5000/month for up to 100 million data points or 1 million users

Compatibility

Web-based dashboardSupports:

Android iOSWeb applications (HTML 5)Windows 8 JS Windows 8 C#Windows Phone 7BlackBerry 10/ Pre-BB 10

“Hello World”

Continued

Continued

Tutorial/training

Sessions import com.localytics.android.*; private LocalyticsSession localyticSession; (inside class) this.localyticSession = new

LocalyticsSession(this.getApplicationContext()); this.localyticsSession.open();          // open the session (inside

onCreate) this.localyticsSession.upload();      // upload any data (inside

onCreate) Events

private final static String TAG_FACEBOOK = “Facebook Login"; this.localyticSession.tagEvent(MyApp.TAG_FACEBOOK);

//before the event   // Perform facebook login here

Maintenance

References

www.localytics.comhttp://www.giantbomb.com/android/3045-123

/www.appannie.comhttp://www.magnetismsolutions.com/images/b

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