– Level 3 Cambridge Introductory Diploma in Media

Unit 15: LO5

Print Based Advertising

St. Andrew’s Catholic School – Candidate Name: Thomas Hibbert

Candidate Number: 2063Unit 15 Overview

Contents Page• Hand Drawn Drafts – Slide 4 – Slide 5• Witness Statement – Slide 6• Survey Monkey – Slide 7• Client’s Likes and Dislikes – Slide 8• Production Plan – Slide 9 – Slide 12• Budget Plan- Slide 13• Safe Working Practices – Slide 14• Photos Used – Slide 15• Comparisons – Slide 16 – Slide 17• Legal and Ethical – Slide 18• Final Poster and Advert – Slide 19 – Slide 20• Changes Made – Slide 21 – Slide 22• Conclusion – Slide 23

Poster - Hand Drawn Draft

This is my hand drawn draft for my first advert in my campaign.

I created the hand drawn draft to plan for what I was going to make for my advert, this meant that I had an idea of what to create when I was later in photoshop because pre production planning had taken place.

I included the colours and allocated sections of the draft for where which information would go, this helped me to know what to do when I was using photoshop to create the actual adverts.

Advert inside a magazine – Hand Drawn Draft

This is my hand drawn draft for my second advert for my Klashed campaign.

Feedback from Pitch – Witness Statement

These are my witness statements.

Feedback – Survey Monkey

I learned from my feedback that I appeared extremely professional when presenting my pitch and that my Photoshop work was ‘fantastic’ and was of a high standard.

Feedback – Client’s likes and dislikesAfter my pitch I was given feedback on what the client liked and disliked. Here are some of the Client’s likes and dislikes.

LikesAdvertisements are of high technical standard and look very professional and the student has clearly used his advertisements of inspiration very well. The logo design is excellent and looks very appealing.The student has identified the target audience very clearly relating to all theory.The student looked very presentable and gave a clear verbal introduction to their campaign and also provided feedback at the end.Location and risk assessment was covered in detail identifying what risk and hazards are involved and how they would overcome them.

DislikesPhotoshop Advert corrections –

Change the date as it does not match up with work in LO2 – needs to be changed.

Web address could be made bigger.Photoshop work Poster –

KLASHED could be in the same font and colours as the Advert so it keeps up with

the house style.2016 writing is not in line

The candidate could highlight the slogan and the connotations behind the slogan in

more detail.Trademarking steps need to be

considered and applied

Production Plan

To conclude, the production plan shows the four week schedule in which the advertisements will be created and released on the 29th of January for the festival which is on the 7th July.

Budget Plan – Office Space and Equipment

As the festival will be a product of Klashed Magazine, the festival advert production and organising of the festival will take place in the Klashed Magazine office. Which I planned for purchase in Unit 13.

For recap purposes, the pricing summary for the office is shown in the images to the right.

The equipment that the office space already has will also be used, money is being saved because the office space and resources are already available for use.

Safe working practicesWhen I made my final adverts, I used Photoshop CS5. I chose to use this because I was already familiar with the program and it would allow me to create the posters to the standard required and of good quality.

I edited my background photo only to brighten the image so that the field and sky were visible to the reader.

The tools I used were the text tool, the paint bucket, the line tool and the colour swatches. I used colour swatches because this way I knew I would keep the brand identity across the adverts.

Photos Used

I only used one photo for my poster which was the image on the field. I only used this image on the poster that would be in the public because I wanted people to get the idea of summer when they saw it as to get exited about the summer festival.

Comparison

Pattern in masthead

Sponsors

Date

Web address

Comparison

Artists listed

Continuous colour scheme

Date

Title of festival

Legal and Ethical requirements

Copyright ©Copyright applies to my poster because I own the rights to the material. Copyright protects my work because it stops anybody else using my work and claiming it as their own.

RoyalitiesRoyalties apply to my adverts because if I will be using people to market the product I create, this means they will have to be given ‘royalties’ and I will have to create a royalty agreement with the marketer.

Final Poster

Final Advert

Changes MadeWhen I was making my final advertisements I was given changes to be made. The changes that I was assigned were given to me in the witness statement.

AdvertThe poster’s wed address was instructed to be bigger.

The date was incorrect as stated in the witness statement

Changes MadePosterKlashed needs to be in the same font as the Klashed text.

ConclusionTo conclude, in LO5 I received and analysed feedback for my pitch and made the corrections I was assigned. There were a lot of similarities with my adverts and the Glastonbury posters of inspiration, I pointed these similarities out and the posters do look like the inspirational posters which tells me that the drafts I made were a success after I made the required changes.

I also had to address the safe working practices in LO5 to show how and what I did to create my photoshop documents and to make them to the required standard.