OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P2 Evidence

Name: Rhia De CarloCandidate Number: 2040Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Idea Generation

Production PlanDates and timescalesBeginning week: 23rd May Release Date: 27th June

Monday, 24th of May

Tuesday, 25th of May Wednesday, 26th of May

Thursday, 27th of May

Friday, 29th of May

Saturday, 30th of May

A release date must be chosen. Followed by choosing a suitable budget.

Once the budget has been decided, The staff can begin to develop the ideas for the magazine

Once the decisions have been made in terms of the content the Journalists and photographs are able to work on interviews and photographs for the magazine.

The interviews and photoshoots take place.

Journalists proof read the interview and make any necessary changes.

Editors begin to work on the articles for the magazine.

Sunday, 31st of May

Monday, 1st of June

Tuesday, 2nd of June Wednesday, 3rd of June

Thursday, 4th of June

Friday, 5th of June

Saturday, 6th of June

------------------ Articles and Photo editing continues.

The design and structure of the magazine begins to be planned out by the editorial team.

Sunday, 6th of June Monday, 7th of June

Tuesday, 8th of June Wednesday, 9th of June

Thursday, 10th of June

Friday, 11th of June

Saturday, 12th June

------------------

Sunday, 13th of June Monday, 14th of June

Tuesday, 15th of June Wednesday, 16th of June

Thursday, 17th of June

Friday, 18th of June

Saturday, 19th of June

------------------

Feedback – Witness statement

Checklist – unit 13

Additional information

Feedback – Mr Crafts

Magazine Flat planFront Cover

Full page advert Spotify

1 2

Contents page

3

Readers write in

4

Full page advert Album

5

Double Page Spread“Lily Allen”

6 7

Features ACDC

8

Full page Advert

Subscribe to MM

9

Full page Advert Nirvana

Comp with Beats

by Dre

10 11

News/ features

on bands

12

Full page Cancer charity

13

Double Page Spread

14 15

Double Page Spread(continued)

16 17

Double page spread

continued

18

Tours Advert

19

Double Page Spread“Siouxsie Sioux”

20 21

Double Page Spread(continued)

22 23

Double Page Spread(continued)

24 25

Sonisphere Advert

26 27

Double Page SpreadPoster

28 29

Poster Poster

30 31

Centrefold Poster

32 33

Double Page Poster

34 35

Interview ‘Gig Guide’

36 37

‘Gig Guide’

38

Photography plan

Equipment & Resources

Primary costs -hardware – computers, printers…-Software-Adobe InDesign, Photoshop-Camera equipment: tripods…-Desks/chairs Replenishables -ink -paperProperty costing -rented office spaceOther costs-tea, coffee, water…etc.

Computer X 10

Printer X 5

Camera X 10

Tripod X 10

Adobe Photoshop X 10 for 2 months

Desks X 10

Office chairs X 10

Printer ink X5

Pens

Property office space for 2 months

Tea X 5 decaf tea X 3

Coffee x5

Decaf Coffee X 3

Bottled Water X 20

Pre production – Mood Board

This is my first mood board, where I just collected together some images related to the rock genre and rock magazines to inspire me on the type of images and colours that should be featured in the magazine.

Pre production – Mood Board

And here’s the second mood board.

Pre Production - Brand Identity

House style and colour scheme

• The main colours featured in my magazine are Black, red, white and grey, which are common colours to be found in a rock magazine. I chose the colour black because it is associated with power, evil and mystery words which I think associate with rock, black gives the feeling of perspective and depth, but a black background diminishes readability.

• The colour red is colour of fire and blood which is associated with energy, war, danger and strength, power, determination as well as passion, desire and love. Red is a very emotionally intense colour which enhances human metabolism, increases respiration rate and raises blood pressure, which is why is why stop signs, stoplights and fire equipment are usually painted red.

• White is associated with light, goodness, innocence and purity, it is considered to be the colour of perfection. Opposed to black white usually has a positive connotation, which can represent a successful beginning.

• The colour grey is an unemotional colour, it is the colour of compromise being neither black nor white, it is the transition between colours. The closer the grey gets to the black the more dramatic and mysterious it becomes. The closer it gets to silver or white the more illuminating and lively it becomes.

Pre Production

What colours best suit a rock magazine?

• To get a better idea of what colours to feature in my magazine, I used a questionnaire to find out what other people thought would look good on a rock magazine. The results show that the majority asked said black, followed by red, grey and yellow.

Budget plan – Staff Salaries

Staff Cost after the first year

Journalists 3 £40, 000

Photographers 2 £30, 000

Editor 1 £45, 000

Designer 1 £23, 000

Business Development Manager

1 £25, 000

Total Salaries £163, 000

Budget plan Printing Cost

First year £8, 000

Second Year £14, 000

Total £22, 000

IT Cost

Apple Mac £800 x 15 = £12,000

Distribution £40, 000

Total £52, 000

Distribution and I.T costs

Printing Costs

Income Income After 1st year Income after 2nd year

Advertisement £480,569 £961.138

YouTube Advertisement £0.05 x 63, 000 = £31,500 £81,000

Total £512.069 £1,042.138

YouTube are Paying me to have advertisement on my videos as I have reached a high amount of views ( 63, 000)

2 grand increase after the second year as the views have increased

Pre Production - Draft Pages and Sketches – Front Cover

Pre production - Draft pages and Sketches – Double Page spread

Pre production – changes I made along the way for the

front cover

• Initially the background colour for my front page was going to be black with a black and white image but that made the page to dark and difficult to read the text, so I changed the background colour to white and the image was kept in colour. The barcode was also placed on vertically on the left hand side, however I decided I wanted an image of the free CD there and wouldn’t be able to have them both there so I moved the barcode to the right hand side.

• The text on the front cover was originally just black, white, grey and red, but I then added the blue as it was easier to read against the image and it was difficult to find the right place for the white text as that was the colour of the background so I needed another colour.

Pre Production –changes I made along the way for Double page spread

For the double page spread I didn’t make as many changes, there were gaps at the bottom of the page where I hadn’t written enough text which made the page look untidy so I added some more text to fill the gaps.For the Interview box and ‘Siouxsie’s dream show’ text, I had initially used a light grey colour but I thought it looked too much with the black and white image so I settled for a blue toned grey which added a slight pop of colour to the page without being too much.

Prop list/Equipment When getting the first issue up and running I didn’t need many props for the photographs. The makeup used was my own and all the clothing and accessories belonged to the model. I didn’t need to pay for a location as the photo’s were taken in the models home however, the camera and camera accessories used did have a big effect on the cost.

Rather than purchasing the camera separately, I found a bundle which meant that I could buy the camera and all the accessories with it which was a much better deal that buying everything individually. I purchased this bundle from SLRHut consumer electronics store for £400.

This included:Fujifilm FinePix S1 16 MP Digital Camera with 3.0Inch LCD (Black)HDFX 32 GB SDHC SD CardxD Memory Card ReaderDigital Camera Slave Flash HDFXLens Pen Cleaning System HDFXMemory Card Wallet HDFX6 ft Standard HDMI Cable HDFXMicrofiber Cleaning Cloth hdfxFull Size TripodDeluxe Carrying Case

I didn’t need permission to use this camera as I had bought it myself.http://

slrhut.co.uk/product/ID1653C4/google?mkwid=d6uJktgG&pcrid=40141338716&gclid=CJ67sZXvosYCFQQXwwodlT4AEQ

Launch Date

• Yes the Date corresponds with the date on the magazine.

• I have chosen the launch date for my magazine specifically so it is on sale the week before the Sonisphere rock festival as I believe it will be a good opportunity to get people to buy my magazine as people will be wanting details about the festival.

Personnel involved

• 3 Journalists • 2 Photographers • 1 Editor • 1 Designer• 1 Business Development Manager

Budget/Costs £ involved in each stage

Legal & Ethical Issues– Based on Feedback

What is IPSO?

IPSO stands for the independent press standards organisation, which is the independent regulator of the newspaper and magazine industry. IPSO exists to promote and uphold the highest professional standards of journalism in the UK, and to support members of the public in seeking redress where they believe that the editors 'code of practice has been breached. We are able to consider concerns about editorial content in the newspapers and magazines, as well as the conduct of journalists.

They administer the Editors’ Code of practice and take active steps to ensure the publications adhere to it. The Editor 'Code deals with issues such as accuracy, invasion of privacy, intrusion into grief or shock and harassment.

IPSO handle the complaints and conduct investigations into the editorial standards and compliance. They also undertake monitoring work, included by requiring publications to submit annual compliance reports. IPSO has the power where necessary to require the publication of prominent corrections and critical adjudications and may ultimately fine publications in cases where failings are particularly serious and systemic,

IPSO serves the public by holding publications to account for their actions. They strive to protect individual rights and by upholding high standards of professional conduct will help maintain freedom of expression for the press.

• Copyright Issues

• When creating my magazine I had to make sure that I wasn’t copying from any other magazine’s or this includes taking pictures/photographs, content…

• PCC/IPSO – What do you need to consider? • When creating my magazine I had to ensure that I followed IPSO’s regulations. Firstly

I had to make sure I did not publish any inaccurate, misleading or distorted information, including pictures. This meant that when quoting an interview I could not change the interviewee’s quotes. Also when using Photoshop I could not make any unrealistic changes such as if I had a larger model I could not go over the top on the slimming tool as that would not be realistic to that person, I could only make subtle changes such as removing blemishes and redness etc. and ensure that the model still looked like the same person.

• Any significant inaccuracy's, misleading statements or distortions recognised had to be corrected quickly and followed up with an appropriate published apology.

• The difference between conjecture and fact must be clearly distinguished in the magazine.

• The outcome for defamation had to be reported fairly and accurately in a publication unless there was an agreed settlement stated otherwise, or an agreed statement was being published.

IPSO Complaint form

What might be perceived as risky/controversial in my magazine for the readership I have in mind?

As I have chosen a younger audience for my magazine there could be some risks due to the fact that in the images the model appears quite rebellious which could badly encourage young readers.Similarly in the interview the artist is discussing her rebellion as a positive which could cause problems if young readers look to her for inspiration and what to be more like her and copy her bad behaviour. This could reflect badly on the magazine as parents of these readers or other effected by the behaviour of the readers may blame the magazine which would give the magazine a bad reputation.

Editors Code of practice

Editors Code of PractiseWhen putting the content in my magazine I had to make sure that I was giving the correct information, this means that during the interviews I must ensure that I am not changing the interviewee’s response to the questions or falsify there answers. The same rule applies to the photo’s in my magazine changing the contrast and colour of the image (e.g. sepia or black and white) is fine however when using tools such as the slimming tool I have to be careful not to over do it as the model’s appearance must still be accurate to the models appearance.

Copyright/IP (Intellectual Property)

Trademarking the Name of the magazine

In order to register the trademark name of the magazine I need to register the name at a national or territory level with an appointed government body which can take anywhere from 6 to 18 months to be processed. In this case I will be registering in the UK which means that my mark will only be protected in the country. However within the European Union there is a Community trade mark called CTM which covers the mark in all the EU countries. Also, there is the Madrid system which provides a facility to submit trademark applications to many countries at the same time.

Registered trademarks can be identified by the abbreviation ‘TM’ or the ® symbol. (its illegal to use this symbol or state that the trademark is registered until the trademark has been registered).

In most countries, the national patent office will also administer the trademarks.

Source: https://www.copyrightservice.co.uk/copyright/intellectual_property

Data Protection act 1998

The data protection act of 1998 is an act of parliament which defines the UK law of the processing of data on identifiable living people. In this case the information of other people in my magazine. It is the main piece of legislation which governs the protection of personal data in the UK. Although the act itself doesn’t mention privacy, it was enacted to bring British law into line with the EU data protection directive of 1995 which requires member states to protect the fundamental rights and freedom and in particular their tight to privacy with respect to the processing of personal data. In practice it provides a way for the individuals to control there personal information. This act doesn’t really apply to domestic use, for example keeping a personal address book. Anyone holding personal data for other purposes is legally obliged to comply with this act, subject to some exemptions. The data protection act defines eight data protection principles. It also requires companies and individuals to keep personal information to themselves.

Source: https://en.wikipedia.org/wiki/Data_Protection_Act_1998

How will this effect my magazine?

By following the data protection act 1998 I will not be able to change any of the interviewee’s responses to the questions in the interview which could effect me badly as with the ability to change these answers I could make them more interesting to suit the reader, by sticking to there original responses I may have to included less interesting answers which may not intrigue the audience as much as if I was able to alter them.This will also apply to the images I will be able to edit the photo’s however they must still look like that person, it cannot be unrealistic for example excessive use of slimming tool or erasing birth marks etc. To make a good magazine we want to make it intriguing to the audience which can easily be done with the manipulation of images and altering the content as we can create what we know the audience will find more interesting and what they want to see will the data protection act we are limited to what we can do.

Calendar Events

• Saturday, 27th of June• For my launch date I have chosen the 27th

of June, the reason for this launch date is because this exactly a week before the Sonisphere rock festival which means that rock fans will be looking for information of that festival, line ups and other details about rock and that event so there will be more interest in my magazine during that period.

• The reason I have chosen to release the magazine a week before the festival and not on the festival date is because it will give rock fans the chance to buy the magazine before they go to the festival and use the magazine for research on what to expect.

SATURDAY 27TH OF JUNE