LO2: Be able to apply a range of research methods and techniques

Target Audience

James Bond has a very large Target Audience for males, females, children, adults and even seen as a family film.Because the genre deals action, drama, romance and several other themes, it means that the audience can be aimed at so many people.The majority of the large target audience however will be seen as young adult males.To find this information out I created a questionnaire for students in the college and some teachers so I could get some views from males and females and different ages.

GenreThe James Bond genre involves action, adventure, thriller, drama, romance and mystery. Action is very well known with James Bond. The questionnaire I created had a lot of people answering the genres above as well as spy and overcoming the monster.

Other films which run in the same genre are: Road to Perdition, Die another day, Heat, the Dark Knight, Collateral. A lot of these films are advertised in the same way as James Bond. They advertise through the Internet, posters, billboards trailers and through the front covers of their DVDs and merchandise.

Other films which appeared in my questionnaire which had the same genre of James Bond were: Oceans Eleven, the Bourne Identity, Inception, Tinker Tailor Soldier Spy and Mission Impossible.

Advertisement through games and video games are also very popular with James Bond as they have many successful games as I lot of other films don’t have. GoldenEye 007 (James Bond video game) won the BAFTA interactive entertainment award of UK developers and made $250 million sales worldwide

Advertisement

InternetBillboards

Covers

TrailersPosters

Merchandise

Other Companies

Magazines

Advertisement

Skyfall has been advertised through Empire magazine as it includes dates and stories on the film. Empire is a film magazine which contains news and reviews on new and classic films. According to Bauer Media the audience to Empire magazine is 76% male and so would affect how the magazine is advertised.

Skyfall has a few posters which are different and will be put across many places.

Country of Exhibition

Skyfall has many locations to where it will be held as well as where the film is to be shot.The main release dates and places for Skyfall are the following:, UK/France – 26/10/12, Spain - 31/10/12, Germany – 01/11/12, USA/Canada – 09/11/12, Australia – 22/11/12 and Japan 01/12/12. The filming locations take part in London England, Shanghai China, Adana Turkey, Istanbul Turkey and Scotland.

Methods of marketing The film has spread around the world for a lot of people through many advertising techniques. One of the biggest is the Skyfall logo which has confirmed the film and to then be advertised through word of mouth.

The crew for Skyfall have had interviews with the press and you can listen, watch or read about the interviews which itself is adverting

A picture from Skyfall also confirms the new film and can give people a lot to talk about this one image to find more about the film.

Methods of marketing

It is the 50th anniversary to James Bond when Skyfall comes out. With it being a special occasion there will be posters and merchandise and they will aware people that there will be a film to go with the anniversary.

Production companies

There are a few big production companies which work with the Bond series and on Skyfall. Eon Productions for Metro-Goldwyn-Mayer (MGM), Columbia Pictures and Sony Pictures Entertainment are going to produce Skyfall and make it their 23rd James Bond film to be produced by them.Other production companies which will be involved with Skyfall are Danjaq and United Artists.

How films of the same genre have been marketed before

tinker tailor soldier spy advertised through posters, trailers and reviews on the internet and TV.

How films of the same genre have been marketed before

Mission Impossible 4 marketed and advertised through: Reviews. Interviews, trailers, posters, billboards and in magazines such as “Empire”.

New James Bond Film

The film Mission Impossible 4 was a success, becoming the 5th highest grossing film in 2011 and grossed a total of $693,054,071 worldwide.With Mission Impossible; one of the greatest links to James Bond and having such success, the Bond films have also been going down the same path for years with its advertisement. The advertisement that they both have done have equalled with positive views and getting high number of views on their films. The new James Bond film will be advertised the same as Mission Impossible 4 and Casino Royale (the highest grossed Bond film)