1. Social Media Management LIS 4380 Casey Yu Fall 2013 Week 3 9/10-12/13 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information

2. Social Media Management Today's topics: Attendance 2:10: FIELD TRIP!! News Wiki, last time! Blogging 101, how to do it! The Visual Landscape Work time! Start working on your first blog post! Explore Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 3. Social Media Management All the news you can use I've been HACKED! The Hash-hole The multifaceted problem of twerking and social media Apple iPhone 5C Thursday: Waffle falling over Never Forget AT&T FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 4. Social Media Management ATTENDANCE Go to the blog and complete the form before 2:30 to be counted on time! Questions about attendance see Blake (email him today) FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 5. Social Media Management Wiki, redux First, let's look at Canvas, the syllabus, and the course outline Second wiki wiki wiki. 1. Append new week's information at the TOP of YOUR page's old information. Click edit to add your info, then "save" to save it. 2. Copy and paste the URL to your page (this will not change weekly!) and submit it in Canvas. Go to assignments, look for the right week number and due date. FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 6. Social Media Management Wiki, redux FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 7. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Write your first blog post. THEN before you submit your first blog post, schedule an appointment with the RWC for them to review your blog post and offer feedback. Have your tutor send us an email confirming your attendance. If your surname begins with A-M, send to Casey (cy09g@my.fsu.edu) If your surname begins with N-Z, send to Blake (bar08@my.fsu.edu) See blog for more info 8. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Explore Themes for look of new blog. Suggestion look for widget- friendly themes 9. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can Activate a Theme, then change to another Theme in Appearance > Themes 10. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can Activate a Theme, then change to another Theme in Appearance > Themes 11. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Click on Pages and Add New 12. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Name the page About and add some text (e.g. from your blog proposal). When finished, click Publish 13. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Depending on your chosen Theme, the About page link may show up automatically on your homepage, or you may have to add a link to it. 14. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can add a link from either the Visual or HTML tab. On the Visual tab, highlight word(s) to turn into a link, then click on the button that looks like an chain link. Put your link in the URL field in the Inserted Link box; give the link a short title, and click Add Link 15. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can add a link from the HTML tab by highlighting word(s) to turn into a link, then clicking on the link button. Fill in the link URL in the Inserted Link box and click Add Link. This is what the final result will look like in the HTML tab. Click Publish. 16. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Using Images on Flickr, Pinterest, or elsewhere You may need an image to be on the web so you can link to it in a post or on your page Flickr.com http://www.flickr.com/ - requires Yahoo! email address/account Pinterest.com http://www.pinterest.com 17. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information Linking Images From Other Hosts You can link to images hosted elsewhere on the web; for example, you can make a Flickr account http://www.flickr.com and link to a picture hosted there, if you first figure out the URL web link of the pictures location on Flickr. Finding URL of an online image PC: rightclick the image & choose copy image URL; then CTRL V or right-click & paste the URL Mac: either click & hold, or CTRL-click & Copy Image Address, then CTRL-click and Paste 18. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can do this from the Edit Post HTML tab: Click on img to add an image link in html Paste in the link for the image on the other hosting site (such as Flickr) and click OK. Publish your post. 19. Social Media Management: Blogging 101 FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information You can do this from the Edit Post Visual tab: Click on Upload/Insert to add visual media Click From URL and add the link for your image on Flickr or other online hosting site 20. Social Media Management: Blogging 101 Post Slug: A better link Suppose I want a better link for my blog post. In Posts > Categories, go and change "Post Slug (side note: discovering your URL) FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information social-media 21. Social Media Management: The Visual Landscape Social Media Photo Posting Etiquette If it is a photo you did NOT create or own: Do you have permission to post this? Check licensing rules. Did you follow Creative Commons license rules properly in posting? Did you give credit to the creator of the image? (creator's name, link back to creator site) Are you hotlinking without permission? DON'T. If you created/own the photo or image: Before posting a photo of yourself or others, ask yourself how you'd feel if a friend posted a similar photo of you, or if your mom or boss saw a similar photo of you; If others are in the photo, obtain permission to use their likeness!! Do not tag a friend in a photo if s/he is not actually in the photo! FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://trib.in/KbZm8W 22. Social Media Management: The Visual Landscape FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://www.morguefile.com 23. Social Media Management: The Visual Landscape FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://commons.wikimedia.org/wiki/Main_Page 24. Social Media Management: The Visual Landscape FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://www.flickr.com/photos/45624627@N02/ 25. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 26. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 27. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 28. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://gentlemint.com 29. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 30. Social Media Management: Pinterest FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 31. Social Media Management: Wordle FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://www.wordle.net/ 32. Social Media Management: Tagxedo FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://www.tagxedo.com/ 33. Social Media Management: Create Infographics FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://visual.ly/ 34. Social Media Management: Create Google Trends Visualizations FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://www.google.com/trends/ 35. Social Media Management: Create a Google Ngram Graph FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://books.google.com/ngrams 36. Social Media Management: Search Engines and SEO FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 37. Social Media Management: Search Engines and SEO Using the right keywords Using the right words and phrases for your blog pages, blog post titles, subtitles , links and anchor links Using tool tips / alt text to make images findable by search engines Dont OVERUSE a keyword; you want it to take people to the right page, not necessarily to ALL your pages equally. FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://mz.cm/JQ5X91 38. Social Media Management: Keyword Density Analysis Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information 39. Social Media Management: Google Adwords FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information http://adwords.google.com/ 40. Social Media Management: Google Search Tools > Related Searches FSU SLIS Floridas iSchool -- Florida State University, College of Communication & Information