Linked In Essentials For Professionals

©Copyright Laurie Boettcher 2010

Essentials for Professionals


How many of you attended my LinkedIn® Basics presentation at the Chamber in August or October 2009?


1. What is LinkedIn®?

In our brief session today, we’re going to talk about:



2. Setting up an account





3. Recommendations





3. Recommendations

4. Contacts





3. Recommendations

4. Contacts

5. Groups





3. Recommendations

4. Contacts

5. Groups

6. Jobs



Founded by Reid Hoffman in May 2003.

What is ?


LinkedIn® is the most

widely used business-

networking site on the planet.

With over 60 million users in 200 countries,


Why?


Google


www.linkedin.com

Setting up an account.



The headline is the first thing people see. Make it great.


The biggest make mistake people make is not including a professional picture.


Make your photo

and headline a great reflection of you.


Start editing at the top and work your way down.


Enter up to three relevant business web sites.

Do not type ‘web site’ after your company name or it reverts back to ‘My Web Site.’


Add your Twitter account.


Customize your public profile URL.


Our chance to highlight who we are and what we have to offer.


DON’T copy andpaste your resume. Briefly describe your what you did for the company.


What if the organization you work for is not listed?




Include all education, degrees, certification, and training.

For those who don’t want to date him/herself.


Tell about professional organizations and community involvement to show your character outside of business.


Make sure you include your contact information.

Your settings allow you to control who sees this information.


Contact Settings let employers know the types of jobs you would consider.


View My Profile allows you to see how your connections see your profile.



Settings allow you to have control over your profile.


The boxes you check determine what potential employers can see about you without having to be your connection.


Recommendations

Your account is not ‘complete’ without three recommendations.


Do NOT use the canned request. You are asking someone to endorse your work, be personal.


The best way to attract recommendations is to give them.

BUT, only give them when they are deserved.


Note: Do not give, or authorize managers/supervisors to give,

recommendations on LinkedIn®.

A terminated employee may use favorable recommendations

on LinkedIn® in a lawsuit.


Contacts



Invite connections only when your profile is complete. Fully complete.

Who do you connect with?

Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.

Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.



Do NOT use the canned LinkedIn invitation ‘personal note.’

Greet, remind how you know each other, and give a reason why to connect.


If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.


Manage your contacts with notes.


Do this by going to a contact’s profile and entering info in ‘Notes.’


Groups


Join groups related to your profession, interests, industry, and clients.


Create a group for your company, organization, or profession.

Groups can be public or private.



Jobs


There are two ways you can post jobs on LinkedIn®.1. Job Posting2. Group Job Boards









Participate in Questions & Answers to earn credibility.


That, my friends, was speed dating with LinkedIn®.


Questions?

Laurie BoettcherSpeaker, Trainer,

and Social Media Enthusiast

Education

Linked In Essentials For Professionals