Let's Talk About SEO

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Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines.


  • 1. Search Engine Optimization is the process ofaffecting the visibility of a website or a webpage in a search engines search results
  • 2. 1. Descriptive TitlesThe title tags are one of the best places to attractboth your audience and the search engine spiders.How your listing appears in the SERPs is a crucialaspect of your rankings and clickthroughs.2. Clean Meta TagsWhile meta tags do not modify the look of thewebpage, they are still super important in passinginformation to search engine spiders.
  • 3. 3. SitemapBy submitting a xml sitemap to Google, their spiderswill be able to crawl your website in a more timelymanner, therefore gives you a push into searchengine listings.4. Keyword Rich URLSWhenever spiders index a webpage, the url is thefirst piece of information that spiders interpret.
  • 4. 5. Website Architecture & Navigation StructureEasy navigability and internal pages receiving linkjuice or vote from the homepage depends on thewebsite architecture and navigation structure.The SILO ArchitectureSiloing is a white hat SEO website architecturetechnique that puts related pages together, making itproperly presented to the visitors and spiders aswell.
  • 5. 6. Link Profile DiversityA diversified link profile will protect your websitefrom harmful effects of algorithm updates.7. Local CitationsLocal citations boost your impact in local listings.Citations allows search engines to further confirmthat your business does exist with an address, phonenumber and can be located using an online map.
  • 6. 8. Content MarketingContent in the new age of SEO services can be in theform of audio, video, images and text. The better thecontent, the longer the visitor stays and the more thecontent gets shared.9. Meaty ContentUpdating the website in regular basis earns a higherfreshness score than sites that dont care aboutupdates.
  • 7. 10. Relationship BuildingThe new link building is now called relationshipbuilding.Building relationships for links can lead to targetedtraffic, increased customer base and conversions too.Relationship building is made easier through the useof social media.
  • 8. Original Source:How To Make Search Engines Love Your WebsiteOOm SEO Singapore