"Les secrets de l'Onboarding" par Oussama Ammar

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Text of "Les secrets de l'Onboarding" par Oussama Ammar

  1. 1. Many thanks to:
  2. 2. Growth Hacking Meetup - Activation Episode 2
  3. 3. How do I activate users?
  4. 4. Activation is when visitors do what youve decided beforehand they should do, when they take an action which furthers your goals.
  5. 5. Possible Activation Goals Get their email address Get them to create an account Get them to read something Get them to comment on something Get them to share something Get them to buy something Get them to fill out something Get them to watch something Get them to interact with someone And many more
  6. 6. Landing Pages Its a page you create within your product to direct people toward certain campaigns
  7. 7. Landing Page Characteristics
  8. 8. Limited Navigation
  9. 9. Single call to action
  10. 10. Congruous Language
  11. 11. The Launch Page (or coming soon page)
  12. 12. Use it to get traffic (not just activations)
  13. 13. The headline and subheadis everything
  14. 14. Emotional imagery is a must
  15. 15. Dont let the list grow cold
  16. 16. Post your launch page to betali.st and erlibird.com
  17. 17. For a quick result Landing PageLaunch Page
  18. 18. Good Copywriting
  19. 19. The headline should mention your unique value propositionThe Headline should mention your unique VP
  20. 20. Long copywriting is good for expensive items. Short copywriting is good for less expensive items.
  21. 21. Different audiences respond differently to certain words
  22. 22. Social proof = Copywriting
  23. 23. Dont forget the Microcopy Confused visitors wont do what you want
  24. 24. Great Examples of Calls to Action
  25. 25. Leave nothing to their imagination Tell them what you want
  26. 26. Onboarding: http://slidesha.re/1eT2ffm
  27. 27. Gamification Examples
  28. 28. Gamification can cause someone to complete actions they normally wouldnt complete.
  29. 29. Progress
  30. 30. Awards
  31. 31. Leaderboard
  32. 32. Pricing Strategies
  33. 33. Perfect Price Discrimination
  34. 34. Multiple Tiers Options give people confidence to buy
  35. 35. Suggestive Tier Naming Names like Bronze, Gold, etc dont really help customers decide
  36. 36. Free Trials, Discount Codes, etc.
  37. 37. Bundling
  38. 38. You are Welcome to Join the Adventure hey@thefamily.co