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Modern Internet Television Techniques St. Petersburg State University

Lecture 3: On the Record

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Objective: I want to go over digital tools that other people use to inform the news media about their potential stories. I want to go beyond the faxed news releases and cover how lawmakers, public information officers, marketing directors and ordinary people use online tools to spread the word about their events and issues.

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Page 1: Lecture 3: On the Record

Modern Internet Television Techniques

St. Petersburg State University

Page 2: Lecture 3: On the Record

Tour of California

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Tour of California

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Tour of California

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Morning News Show

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Story Ideas- E-mail

- Public Information Officers

- Facebook, Social Media

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On Facebook

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On Twitter

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On Twitter

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Twitter Debate

- Source

- Verb

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Celebrities on Twitter

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Celebrities on Twitter

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Trust and Credibility

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Trust and Credibility

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Modern Internet Television Techniques

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