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Ifla2010 Session 74 on Wednesday 11. August 13.45 - 15.45 2010 in Gøteborg, Sweden
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Proof of Concept: The Fatal First Click How do we hook them once we’ve got them to look?
kristine ferry university of california irvine libraries director of web services
cynthia johnson university of california irvine libraries head of reference
cathy palmer university of california irvine libraries head of education & outreach
Visits in a typical day
University of California Irvine, Libraries 2008 - 2009
2
InstructionSessions
55
InstructionParticipants
ReferenceQuestions
360
BuildingVisits
8,100
WebsiteVisits
25,000
casual browser
educateduser
Use of evidence which demonstrates that
a model or innovative approach is:
Proof of
Concept Viable
Feasible
Capable of solving a particular problem
data sources
1. Find an article
2. Books
3. Login to licensed resources
4. Community user services
5. How to start research on a specific topic
6. Interlibrary Loan
7. 39 C How to find a bill on their specific topic
8. Equipment usage
9. Access JSTOR database
10. Location of books- Call number floor/map
Top 10
Digital Reference
Transcript
Questions
Site Visits
Page Views
Pages/visit
Time on site
Where they leave the site
Analytics
What are they looking for?
What terms do they use?
Searches
mediation
Decision Trees
Are you looking for information about Interlibrary Loan requests?
If affiliated with UCI, click here
Request an article
Request a book
Request something
elseOther
Pop-up Librarian
Can I help you?
Tell me a little bit about who you are and what you’re looking for so that I can help you.
1: Are you:
__An undergraduate
__A graduate student
__A faculty member
2: What would you like to do?
Digital
Concierge
Thank you for coming!