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What kind of magazine institution might distribute
your medias magazine? & why?
What is an institution ?
A media institution is an establishment that is in charge of distributing , marketing and producing different media products
Examples of large distributors are :
Development Hell Limited-Mixmag
Bauer –Kerrang & Mojo
More about
• The editor of the magazine is Nick Decosemo• It is published by Development Hell ltd• is a British magazine with content aimed towards , clubs ,
music & dance.• Other magazines produced by Development hell is the world , a magazine
aimed at the older generation• The magazine Mixmag is a well established magazine it was first released
in 1983• Other magazines produced by Development hell is the world , a magazine
aimed at the older generation• The Circulation for the 1st January 2011 – 31 December 2011 was- 20,053
What company should distribute my magazine & why?For my magazine I would choose Bauer to distribute my music magazine . The reason for this would be because currently Bauer are not producing any magazines of similar content.it only produces rock & pop.
Bauer would be good because they are a well established company with good links and ideas. This would mean that their advertisement and distribution would be widespread on a mass scale.
I think that Bauer has a gap in its production so they would be able to give my magazine the best chance of success.
Bauer will have good links with musicians and they know where they stand compared to their competitors.