OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analyzing Media Products and Audiences

Evidence

Jess Sheridan - 1222

St. Andrew’s Catholic School64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Focus publisher and product (page 4)Operating model (pages 5-9)Brand Ideology/ethos (page 10)TECHNOLOGICAL CONVERGENCE (page 11)Bauer’s ASSOCIATED PRODUCTS (page 12)Market position publisher (page 13)Competitors (page 14)Purpose and meaning (pages 15-16)DPS inspiration analysis (page 18)Content (page 19)Genre (page 20)Format and style (page 21)Production process (page 22)

1. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group.

2. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

3. 'WE THINK POPULAR': is the tag-line gets right to the point in just three words.

4. The Bauer Media Group is a family-owned company.

5. For all relevant target groups: the attractiveness of the media brands is the key to the success of the Bauer Media Group.

6. Founded - 1875 7. Our magazine heritage stretches back to 1953

with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.

8. The company has a presence in a total of 20 countries.

9. Today the Bauer Media Group is Europe's largest magazine publisher.

10. family-owned company

1. Published monthly in UK2. Mark Ellen and David Hepworth

founded the magazine because they felt it was a niche market as there wasn't a magazine for the older generation who were still buying CD's.

3. Q was first published in 1986.4. Q has a history of association with

charitable organisations.5. Q also has it's own music channel

called Q TV.6. They hold Q awards every year.7. It's cover price is £3.90.8. The target audience for Q magazine

are the older generation such as people in their 30's and 40's.

9. It was originally going to be called 'Cue', however it was changed to 'Q' due to possible confusion with it being a snooker magazine, plus a single lettered title is thought to be more prominent on newsstands.

10. Promotional gifts are given away quite often, such as CDs and books

https://www.bauermedia.co.uk http://www.qthemusic.com

Q was founded in 1986 by Mark Ellen and David Hepworth, Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.

The magazine was sub-titled "The modern guide to music and more".

Originally it was to be called Cue, but the name was changed so that it wouldn't be mistaken for a snooker magazine.

Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries.

“We think popular” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being ‘popular’ and that connotes authority and prestige amongst the readership.

Bauer also publishes magazines such as KERRANG! Which is also another successful magazine.

http://www.bauermedia.co.uk/newsroom/spokespeople

http://www.bauermedia.co.uk/newsroom/spokespeople

http://www.bauermedia.co.uk/newsroom/spokespeople

As you can see from these examples of Q magazines front covers, the mast head is always placed in the top left corner. This is so as soon as the reader has a look at their magazine, the first thing they'll see is the mast head, as well as the image of the artist, and they'll automatically be aware that it's a Q magazine.

Mark Ellen and David Hepworth founded the magazine because they felt it was a niche market as there wasn't a magazine for the older generation who were still buying CD's. The magazine Q was first published in 1986, Q has a history of association with charitable organisations.

Strapline “Discover Greater Music” - The verbal code ‘Discover’ connotes the audience are going to be loaded with different information and will learn something new. The verbal code ‘Great’ highlights Q is not an average magazine but a great one.

Q magazine was first released on the radio in 2008. It doesn’t have its own app to read the magazine. Its currently available online in the UK. In 2000 it made its own TV channel and hosts its own award show. The show originally started in 1990. The button ‘playlist’ and ‘video’ on the navigation bar will attract a younger audience because they will be able to make their own playlist and also check up on the new songs released. ‘WIN’ on the navigation bar will attract all readers because everyone would want a chance to win something, having this on your website will attract a bigger target audience because they’re getting something out of reading the magazine.

On the navigation bar is also has ‘interviews’ this is helpful for people who want to know more about the celebs in the magazine.

Women's magazines for example; Heat, Closer Men's magazines for example; MATCH! Outdoor magazines for example; GOLF Teenager magazines for example; J-14 Parenting magazines for example; . Mothers baby. Soap magazines for example; CBS Soaps

These magazines are popular sold Separately. Bauer has published more copies because they own more magazines.

http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

IPC- formed in 1963, the person who found it is called George Newnes. It is valued at between $2bn and $3.5bn.

Music & media- it was founded in 59-65 Worship street, LONDON. The founded was Rory David Philip bett £158,541.00

Hearst- was founded in new York by William Randolph Hearst. Its worth 2 billion.

TimeInc UK- it was founded in 1963 by Marcus Rich In London. The company is worth 218.7m.

Immediate media – It is located in Hammersmith and was founded in

https://www.timeincuk.com/about/history/

https://en.wikipedia.org/wiki/Hearst_(media)

http://www.timeinc.com

http://www.immediate.co.uk

Banner: Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.

The writing ‘Artic Monkeys’ is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer.

The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel.

The masthead is barefaced but very basic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called ’Q’ shows simplistic and maturity which suggests that there is a older target audience.

The headline is at theBottom like every magazine head is at the bottom. The barcode at the bottom shows what the price is and the date when the magazine was released on.

Straplines“discover Great music”This strapline connotes that reading this magazine gives you the knowledge of different types of music and encourages you to discover more.

Cover lineIs “ARTIC MONKEYS” which would reveal it says more about them inside of the magazine.

Price - £3.90This is expensive for a magazine Which might show the people buying Them are working people. The target audience for Q magazine are the mainly the older generation late 20s to 40s (Hartley). As the genre of the magazine is eclectic meaning it has many different genres this is why it appeals to a wide range of audiences both male and female. The magazine will ‘inform and educate’ (Katz) the audience on Artists such as ‘Arctic Monkeys’ who appeal to the male gender.

The background is in a field which seems really out of place for a music magazine. The colour of the field contrast against the red making a statement by using different ranges of bold colours.

The length of the magazine is 8.25cm whiles the width is 11.2cm.

Stand First – this is a short introduction to the interview explaining what it will be about.

Main headline – Is the persons name who they are interviewing. So it makes it clear what the page is about and who the artist is.

Main images - The main images convey that that’s who is in the interview and that’s who they are interviewing.

Steve Neale – 1980; “Genres are instances of repetition and differences” – I am going to repeat certain conventions such as the stand first and drop capital.

The paragraph columns make the page look neater and well set out. Also it is easy it read.

The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well.

The Header of this double page spread is neat and organised also goes in with the picture because he looks smart.

Drop Capital – this letter is larger than the others to entice the reader in to reading the interview. It also highlights where they should start reading.

Heading- which denotes what type of page it is to the reader, it’s the contents page so it will have all the page numbers and say what every page will be.

This page also says when songs are released e.g. monthly.

Image – Main image reveals that Adele is in the magazine and might have a interview about her or one of her songs has been released.

Columns – The columns make the page and the writing look neat and organised and also makes it clear to read what is going on.

Date – The date is on this page to tell everyone how new the songs that have come out and if there's an interview how dated that is, so everyone is kept up to date. There is a review at the bottom and it lists new albums, music videos, how to buy, live music & where? And also music books. They have put this there so no one has any questions and doesn't’t need to search anything up on Google because its all in the magazine.

Q magazine provides a range of different artistes and interviews with people. Also it has facts about how people started off with there music and became famous.

It also has information and facts about the Q magazine awards and how to vote for it and win tickets.

The magazine also has biography’s of famous people and interesting information about them and what they’ve done to get themselves where they are now.

Q magazine does not really have a genre of music, its main interest is new releases and upcoming artists they also base on interviews. There target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009.

Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-album-with-q-3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=1443194326638520

The house style is quite masculine as the colours used are red and white. The colours are steadily used throughout the page and link in well with each other.

The font's used are very simple, ‘signifying’ (De Saussure) the simplicity of the whole magazine easy for the audience to read and take in.

The colour red stands out to the audience especially ‘pass along audiences’. The magazine will catch their eye on the shop shelf.

The magazines format is A4 size - 8.27 × 11.69 inches.

The main headline denotes the verbal code “Ed Sheeran” who connotes “star appeal” (Richard Dyer) he is a well known pop-star and will appeal to a wide range of audiences.

 Date of publication – The first thing to do is to set up a date of publication. 

 Managing the schedule – This is a really important step that you should not take for granted when it comes to the production of a magazine.

Editorial and budgetary decision – The next step that is taken during the production process of a magazine is the editorial decision. 

Content Acquisition – The most important step because without content we can’t have the magazine in the first place. Content therefore is the main piece. 

 Sub-editing – This focuses on one major thing, which is quality control. • Page Layout – In big publications, there is a special team responsible for page layouts called the layout staff. 

 Proofreading – Once the above stage has been completed, the next stage is the proofreading. 

File emailed to printer – After the proofreading stage, the desktop publishing file of the entire magazine is sent to the printer whose job will be to print the magazine. 

Distribution – The printing company, having finished with the printing of the magazines, will package them neatly and send them to a warehouse. http://hosbeg.com/the-magazine-prod

uction-process/

Target audience (page 25)Spending power (page 26)graham burton: socically and media grouped audiences (page 27)uses and gratifications (katz,blumler 1974) (page 28)maslow hierarchy of needs (page 29)Demographics (page 30)psychographics (page 31)Primary research (page 32)Magazine questionnaire (pages 33-41) secondary research (page 42)

The target audience will be male and female (primarily male as you can see by the screenshot 68.8%) adults aged 18+ because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it. Furthermore they would need to be 18+ because of the informal language Q uses.

https://www.google.co.uk/search?q=Q+magazine+target+audience&safe=strict&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKEwisyo6K4bDLAhVHtBoKHRFuAhwQ_AUIBygB&biw=1366&bih=651#imgrc=XWo-BDbbuQ3tuM%3A

My magazine will cost £2.99 because all teenagers in the age range will be able to afford it. I have made sure I have made the price cheaper than Q magazine as I think this will give the magazine a good chance of selling against a popular magazine like Q.

I had to consider Hartley's 7 subjectivities and how age, gender, class, self image , nationality, family and ethnicity should be considered when looking at spending power.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Graham Burton (1997) has a theory about classifying audiences by their social and media grouping. The social grouping of my target audience is middle aged grouping (30-50) men and women. They will most likely be British and mixed ethnicity. In my opinion I think the target audience are both male and female aged 25-40 year olds this is because of the type of informal language for example the verbal codes “drugs” and “death” they sometime use on the front cover, and because of the artists such as the ‘Artic Monkeys’ who appeal to an older audience because they are themselves older.

https://books.google.co.uk/books?id=WPm0HAAACAAJ&dq=inauthor:%22Graeme+Burton%22&hl=en&sa=X&ved=0ahUKEwiqnLGw6p7SAhWJOsAKHeiuBDIQ6AEIKzAC

Diversion – Escaping from everyday life, Connections to music media – audience would be reading it to explore to be a musician or singer.

Personal relationships – Using media for emotional and social interaction, Audience reviews of concerts – this would be more useful for singers to get the message out to more people.

Personality identity – Reflecting yourself in texts, learning behaviours and values from articles

Surveillance – Articles/ information could be useful for everyday life.

I think Q relates more to Diversion and personal relationships because the audience of young men would be looking to form a social connection with music artists whilst maintaining a relatively high profile by reading Q magazine rather than a more ‘grungy’ music magazine like Kerrang!

From the front cover on the right it is evident that the audience are being ‘informed and educated’ (Katz) about “The Ultimate Festival Guide’ and from the main headline ‘The Artic Monkeys’.

Q magazine fits in with Esteem, because Q magazine is targeted at individauls who have achieved highly in their personal and professional lives. Readers of the magazine would also have a high level of confidence which would command respect from others and they would show respect to others.

Maslow – “Social climbers” and “survivors” – According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry. It is evident by the front cover on the right that the audience will like the idea of ‘Tinie Tempah’ someone famous who denotes ‘star appeal’ (Richard Dyer) on the front cover. They will want to read more about him because of this so they can improve their status in society.

A Higher management, bankers, lawyers ,doctors , and other professionals.

B Middle management , teachers, creative and media people e.g. graphic designers.

C1 Office supervisors, junior management, nurses, specialists clerical staff- white collar.

C2 Skilled manual workers, plumbers, builders- blue collar

D Semi-skilled and unskilled manual workers.E Unemployed, students, pensioners, casual workers.

This defines the adult population largely by the job they do. This is based on the national readership survey (NRS)

According to the social economic graph and the target audience for Q magazine would fall into A & B.

Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed.

Mainstreamers

Seek security. Tend to be domestic conformist, conventional, sentimental- favour value for money family brands. Nearly always the largest group.

Aspirers Seek status. Materialistic, acquisitive, orientated to image and appearance, personal and fashion. Attractive packaging more important than contents. Typically younger people, clerical and sales job.

Succeeders Seek control. Strong goals, confidence, work ethic and organisation, supports stability. Brand choice based on self-reward , and quality – typically higher management and professionals.

Resigned Seeks survival. Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically.

Explorers Seek discovery. Energy, individualism and experience. Values difference and experience. Values difference and adventure. Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger demographic.

Struggles Seek escape. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol , junk food , lottery tickets, D and E demographic.

Reformers Seek enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgement. Anti- matristic but aware of good taste. Has attended higher education and selects products for quality.

Readers of Q are the succeeders because it’s a brand choice based on self-reward, for example seeking what “great music” is currently trending. The demographic of the magazine would suggest that young highly paid individuals are the main consumers of the product therefore they have high work ethic and clear life goals.

Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion.

This is an example of my survey monkey.

This graph signifies (De Saussure) there are more female than males agreeing to fill this questionnaire out. This connotes that female readers are more likely to be concerned about the content of a magazine than male readers would be and that also they are more likely to except the content of the magazine to be tailored to their needs. This demographic is something to consider when producing my own magazine.

This question reveals that there are more old teenagers who filled this out than older adults.

This could mean that I am better placed to target teenagers and young adults as I myself fit in to that demographic. This would mean that my own interests are more likely to mirror the interests of my potential target audience as opposed to trying to research and include the interests of an older adult target audience.

This question signifies (De Saussure) that the indie genre seems to be mostly popular so this would seem a good place to start when deciding on the content of my magazine. However pop, rock and R&B are also popular genres and perhaps more in the media eye than indie music would be as this tends to be less reported on and more of a niche market.

On this question it signifies (De Saussure) how often people buy a magazine and most of the people who answered it said never. This reveals the level of marketing I would need to consider when launching a new music magazine. This could mean offering a free sample copy or download to entice the potential audience to buy my full priced and fully formed magazine.

I asked this question because then I will know how much people would want to spend on the magazine. This will help me decide on the price of my magazine bearing in mind what potential customers have said they are prepared to pay. Over pricing it might need to higher profits but could also switch buyers off from buying the magazine in the first place.

On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This reveals that an indie genre might not be the best option as generally it is pop and rock stars who create gossip and hype.

This question on my questionnaire is asking if you’d buy a magazine for the free gift. Most people said ‘yes’ this could reveal they are not buying the magazine for the information therefore disposing of it to just enjoy the freebie. Giveaways are useful marketing tools but not something a new to market magazine would be able to sustain for any length of time due to the high cost no profit factor.

This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this can convey that most readers don’t want to commit to paying for the magazine in advance. This could mean I will need to offer further incentive in order to persuade them to part with their money in advance in receiving a copy each month.

This question is who are your favourite music artists? I asked this question because I wanted to know who everyone's favourites are so I can put them into my magazine and then it would appeal to everyone. Obviously I will now need to consider popular artists within the chosen genre of my magazine. This could lead to needing to complete further primary research with the intended target audience.

Secondary: Secondary research involves looking at existing materials. It allows you look at resources that have already been created. It could also involve both qualitative and quantitative research. Positives: The research that is already out there. All you have to do is sift through it. There are a wide range of resources available.Negatives: The research may not be entirely suited to your needs. You are reliant on the accuracy and integrity of other researches work.

Product advertising and marketing (page 45)Q magazine subscription (page 46)Guerilla marketing (page 47)Viral marketing (page 48)Distribution (page 49-51)

Above the line - Meaning or relating to promoting in the mass media. You can use the ‘Above the line’ method for reaching mass audiences. For example, Facebook, twitter and Instagram. Below the line - Symbolizing or relating to advertising by means such as direct mail, email, publicity events. Also it means its your choice to read about the things you are sent via the internet.The Q Awards are the UK's annual music awards run by the music magazine. Since they began in 1990 (Q magazine), the Q Awards have become one of Britain's biggest and best publicised music awards. Having the Q awards would make more of an awareness for the magazine Q.

Q magazine is advertised by Twitter, Facebook, Pinterest, Instagram and YouTube. Methods of advertising across different medias. Posters/leaflets Bill boards TicketingBus adverts TV/ radio adverts YouTube Cinema adverts

http://www.qthemusic.com

http://www.theadvertisingclub.net/index.php/features/editorial/3256-difference-between-above-the-line-and-below-the-line-advertising

Q magazine are in synergy with WHSmith. On WHSmith’s website you can buy a subscription. As you can see from the screenshot this will cost £54.00 for 13 issues, 12 months, £4.16 per issue. This is an example of synergy as Q magazine and WHSmith are working together.

Guerilla marketing is a cheaper way of advertising something but means you need more energy.

This picture shows a snake Surrounding a bus. Which makes it stand out more and more eye catching.

This picture reveals that people bite their nails and the bag is trying to get out to people to stop.

This picture of a man on a bench demonstrates that the catchphrase “take a break” and the man taking a break on the bench with the KitKat logo.

Viral marketing is any marketing system that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential progress in the message's visibility and result.

http://www.marketingterms.com/dictionary/viral_marketing/

The top magazine brand across print and digital is IPC's What's on TV, with a combined circulation of 1,084,302, though the proportion of digital circulation is miniscule, at 1,104 e-editionsQ magazine is available online http://www.qthemusic.com/ This is the main link to access the Q magazine. The cost of an annual subscription Fans can get the magazine delivered to them and they can subscribe to it.

http://www.greatmagazines.co.uk/q-magazine?gclid=CLCug_rK1ssCFdYy0wodWLsNDA

Q magazine is distributed monthly.

Q magazine is available in store and online.

Q magazine is £3.90 for a hard copy and and It's circulation figures are 103,017. (81,240 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.

Ethical & Legal issues ( page 54 Stereotype (page 55)UK tribes (page 56)Racism and sexism (page 57)Male gaze (page 58)John Berger (page 59)Copyright and royalties (page 60-61) offensive material and censorship (page 62)press complaints commission- i.p.s.o (pages 63-67)ipso and ‘Q’ – accuracy and privacy (page 68)Example complaint to Bauer (page 69-72)Conclusion (page 73)

At its simplest, ethics is a system of moral principles. They affect how people make decisions and lead their lives. Ethics is concerned with what is good for individuals and society and is also described as moral philosophy.

Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising.http://legal-dictionary.thefreedictionary.com/Ethics,+Legal

A stereotype is a thought that can be adopted about specific types of individuals or certain ways of doing things. These thoughts or beliefs may or may not accurately reflect reality.

Some magazines stereotype celebs because they are famous ‘so they must all care about money’. This front cover

shows it’s a stereotypical rap artist with the gold teeth, dark skin and gold rings.

This front cover depicts a blonde / busty female with the sub-heading SEX close by connoting that this ‘look’ is sexy. http://missdimplez.com/2012/11/big-sean-

and-chris-brown-cover-xxl-magazine/https://www.pinterest.com/pin/104708760059047952/

ASPIRANTAspirant is the tribe that suits my magazine best because its living for the moment and a unique magazine. Also because all the other tribes said ‘chavs and wastemans’ which isn't what my magazine is about. The magazine Q would be apart of ‘Alternative’ because they are Internet cultured which means the alternative lifestyle has never been so accessible or so popular. Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’.

http://www.uktribes.com

Racism- The belief that all members of each race possess characteristics, abilities, or qualities specific to that race, especially so as to distinguish it as inferior or superior to another race or races.Sexism- stereotyping gender roles. Discrimination or devaluation based on a person's sex or gender, as in restricted job opportunities, especially such discrimination directed against women.

https://en.oxforddictionaries.com/definition/racismhttp://www.dictionary.com/browse/sexism

The theory suggests that the male gaze denies women human identity, relegating them to the status of objects to be admired for physical appearance. The theory suggests woman can more often than not only watch a film from a secondary perspective and only view themselves from a mans perspective Remember the stat from miss representation, only 16% of media creators are female. Laura Mulvey’s Male Gaze theory The “masculinisation” of the viewer

However the presence of a woman in mainstream texts is something that is vital.

Often a female character has no real importance herself, it is how she makes the male feel or act that is the has the biggest impact on the male audience.

https://en.wikipedia.org/wiki/Laura_Mulvey

John Berger’s ideology “men act and women appear” connotes that men stereotypically are represented as masculine and women appear beautiful. However, the first front cover of Cheryl Cole goes against Berger’s stereotypical view and Cheryl is denoted as an anti-stereotype as the dark way she is portrayed is quite masculine.Lady GAGA conforms to the “male gaze” (Mulvey 1974) theory through the non-verbal code of her wearing little clothing, something the male gender (Hartley) will like. Lady GAGA is ‘objectified’ on the front cover for the pleasure of the male gender.Furthermore, Tinie Tempah conforms to Berger’s ideology as he is appears ‘cool’ and superior by the way he is looking at the camera through the technical code of a close up.

Copyright is one of the main types of intellectual property. Others include designs, patents and trademarks. Intellectual property allows a person to own things they create in the same way as something physical can be owned. It is the right to prevent others copying or reproducing someone's work.

This is relevant to magazines because people might photocopy a magazine or a book and give it out as their own copy.

Many songwriters and composers ask The Guild of International Songwriters & Composers questions relating to the music industry, song writing, composing, lyric writing, music publishing and about music publishers.

https://www.bauermedia.co.uk/terms-and-conditions

This is where the terms and conditions are found on Bauer website.

Censorship is the suppression of speech, public communication or other information which may be considered objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by governments, media outlets, authorities or other groups or institutions.

Offensive material -Any published or broadcast content (such as articles, photographs, films, or websites) that is likely to be upsetting, insulting, or objectionable to some or most people.

The PCC used to be the body that regulated press complaints it has now been superseded by IPSO. It used to be an independent body which administers the system of self-regulation for the press. It dealt with complaints, framed within the terms of the Editors' Code of Practice, about the editorial content of newspapers and magazines and the conduct of journalists. It assisted individuals by representing their interests to editors in advance of an article about them being published.

http://www.bauermediacomplaints.co.uk

This is the process to make a complaint on Q magazine.

http://www.bauermediacomplaints.co.uk

Negotiating remedial action and amicable settlements for complainants; Issuing rulings on complaints; Using published rulings as a means of guiding newsroom practice across

the industry; Publicly censuring editors for breaches of the Code; Passing on pre-publication concerns to editors to prevent the Code being

breached; Passing on requests to editors that their journalists cease contacting

individuals, and so prevent media harassment; Issuing formal guidance, based on its interpretation of the Code, to the

industry on important issues; Instigating its own investigations under the Code in the public interest

where appropriate; Conducting training seminars for working journalists and editors; Liaising with other press councils internationally.

https://www.ipso.co.uk/IPSO/index.html

Q have got to ensure they are ‘accurate’ in the pictures they have on their magazine, interviews and general information. All information has got to be true to the audience are not mislead.

‘Q’ also have to make sure when publishing content about people they are not breaking any regulations and do not give away an ‘private or inaccurate’ information about the artists. Q would need permission from the artists beforehand.

TOM CRUISE SUESBAUER –In this screen shot Tom Cruise sues Bauer for posting that he abandoned his little girl.

This magazine front cover may encourage a complaint from the readership because the ‘star appeal’ (Richard Dyer 1997) in the form of Lady Gaga is half naked and isn't appropriate for the readers.

This stereotypical objectification of the female gender may also offend the female readership – 31.7 % of the female readership this is because they might feel offended by her scantily clad appearance.

1. Submitting your complaint to IPSO2. Initial assessment3. Referral to the publication4. The investigation5. Adjudication by the Complaints Committee6. Remedies7. Anonymity and publication of decisions8. Review9. Confidentiality10. Accommodating individuals with disabilities11. Unacceptable behaviour by complainants and vexatious complaints12. Complaints about IPSOhttps://www.ipso.co.uk/IPSO/index.html

Bauer are strict about ‘user content’. They state “You shall remain the owner of the copyright in any original User Content that you upload, share or submit using our site.”They are also strict about ‘linking to their website’ - They state on their website “We welcome 'hot links' and deep-links to our site, by which we mean that you may include a link to any page of our site on other websites, provided that you do not use such link in any way which would imply partnership, affiliation, endorsement or sponsorship of any service or product or which may bring us or the other brands in our group into disrepute”. It is evident they go through what you can do and CANT DO.

Source: http://www.bauerlegal.co.uk

In conclusion in Unit 1 I have researched Q magazine and how Bauer publishes the magazine. I also looked at legal and ethical issues surrounding the magazine and the target audience.