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MATURING YOUR FACEBOOK USE
November 6, 2012
TODAY’S PLAN• Why Facebook• Profile vs. Page vs Group• Setting It Up• All About Content• Marketing Your Page• Measuring Your Work• Your Questions
Traditional Mindset: Hub & Spokes
Design engagement for highest ROE
Create a video,
message, tweet,
blog post, etc. about org/comp
any
Create a video,
message, tweet,
blog post, etc. about org/comp
any
Become a fan
FriendFollow
JoinDiscuss
Become a fan
FriendFollow
JoinDiscuss
Post reviews
Give feedback
VoteContribute
ideas
Post reviews
Give feedback
VoteContribute
ideas
VisitWatch
DownloadReadPlay
VisitWatch
DownloadReadPlay
Engage Contribute Participate Create
Lowest to highest Return on Engagement
* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
ROE is fan engagement and trust
Create a video,
message, tweet,
blog post product
about the company
Create a video,
message, tweet,
blog post product
about the company
Become a fan
FriendFollow
JoinDiscuss
Become a fan
FriendFollow
JoinDiscuss
Post reviews
Give feedback
VoteContribute
ideas
Post reviews
Give feedback
VoteContribute
ideas
VisitWatch
DownloadReadPlay
VisitWatch
DownloadReadPlay
Engage Contribute Participate Create
TRUST
RECIPROCITY
MATURING YOUR FACEBOOK USE
November 6, 2012