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DIGITAL MEDIA REGIONAL ADVISORY & INDUSTRY SKILLS PANEL
Lake Elsinore Storm Diamond Club 500 Diamond Drive, Lake Elsinore, CA 92501
October 11, 2019
POST MEETING MINUTES & INFORMATION
For more information, please contact: Susanne Mata, [email protected]
Regional Director, Employer Engagement ICT & Digital Media Sector, Inland Empire/Desert Region
OR
Lori Benson, [email protected]
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Regional Advisory Project Manager
TABLE OF CONTENTS
Background, Mission, Goals 1
Agenda 2
Industry Advisors (Panelists) 4
Industry Skills Panel Questions & Responses ?
Breakout Group Questions & Responses ?
Labor Market Information Data Sheet ?
Employability Skills Survey Results ?
The Future of Work ?
Attendance ?
Photos ?
‐ BACKGROUND ‐ The Regional CTE Advisory Pilot Project is funded by the Inland Empire/Desert Region Consortium's Strong Workforce Program. This project answers growing interest and requests to provide a “regional advisory format”, accessible to all community colleges, ROP's, and K‐12's in our diverse region, while also meeting Perkins and other grant requirements. In partnering with CRY‐ROP, a dynamic advisory format has been developed. In collaboration with Inland Empire Economic Partnership (IEEP), Regional CTE Advisory Communities are being established, with meetings facilitated throughout the Region. This format allows for a purposeful gathering of educators and industry advisors, sharing their knowledge and expertise on a regional basis, without over‐taxing industry advisors with multiple meetings throughout the year.
‐ MISSION ‐ The mission of this project is to promote student success and to innovate for jobs and the economy: to gather community stakeholders sparking innovative, invigorating conversation between educators and industry professionals. Educators discover the latest business and entrepreneurial trends, industry demands, employment skills needed, and training practices. Industry partners gain an understanding regarding the importance of their expertise and advisement, in areas such as: updating curriculum, new coursework and certificates, equipment and programs needed, thus, benefitting community stakeholders, students, individuals, and businesses.
‐ GOAL ‐ The overarching goal of this project is to enhance career education and to meet the demands of the economy and the labor market: to evaluate, strengthen, and revise curriculum to ensure alignment from education to employment. Preparing a highly‐skilled workforce, meeting today’s new and ever‐changing industry needs, is at the core. More students will possess valuable skills, earn meaningful certificates, and participate in internship opportunities, leading to living‐wage employment in their chosen field of study. Ultimately, career pathways will improve and high‐demand jobs will be filled.
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Please Meet Our Esteemed Panel of Industry Experts:
Duane Loose ‐ Principal Designer Duane Loose Design Dloosedesign.com [email protected]
Duane creates precision 3D, animation, visual effects and motion graphics for stories about the people, products and processes of engineering, aerospace, architecture, industrial design and experimental instructional design. He is a visionary creative force, leading innovative process development, strategic and tactical management of creative teams producing elite quality content and world‐class products. Known for inspired teaching and mentoring, his multi‐career industry experience is grounded in tenacious devotion to design principles, service to others and the constant wonder of finding things out.
Lee Barnett ‐ Sound Mechanic Disneyland Resort [email protected]
Lee Barnett is a Freelance Audio Engineer and Electronics Technician specializing in Audio/Video Equipment. Lee currently works as a Sound Mechanic at Disneyland Resort in Anaheim, Ca. Lee performs maintenance, installation, and calibration of audio, video, projection, lighting and ride control safety systems. Outside of Disney, Lee Freelances as a Production Sound Mixer and Sound Designer. Lee holds a Bachelor’s of Science in Audio Production from the Art Institute of California‐Inland Empire and Served in the United States Navy operating submarine sonar systems.
DIGITAL MEDIA
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Diane Strand ‐ Owner, Producer JDS Video & Media Productions, JDS Actors Studio JDS‐Productions.com info@jds‐productions.com
Diane Strand is the majority owner of the multi‐award winning JDS Video & Media Productions, Inc. The Producer at JDS Actors Studio and Founder of the nonprofit 501c3 JDS Creative Academy. In addition, Diane is the Creator and Executive Producer of the TV show Spectrum of Innovation news and information for Riverside and the highly acclaimed Digifest Temecula event. JDS Video & Media Productions, Inc. was established in May of 2003, with her partner in both life and business, Scott Strand. Their multi award winning corporate video company was built mostly on word of mouth; some of their local clients include Abbott Vascular, City of Temecula, Temecula Chamber, MSJC, Cal State San Marcos and Temecula Valley Hospital.
Michael Tukes – Independent Filmmaker, Founder Tukes Films [email protected]
Michael Tukes is an Independent filmmaker & founder of the production company known as Tukes Films, a film group dedicated to creating online digital shorts & comedic sketches. He is also the Founder & Director of the creative arts show known as the Tukes Arts Expo. An annual event which brings filmmakers, photographers, traditional artist & musicians together to showcase their work & watch live performances. Michael has also built himself as an independent videographer & editor for different companies and organizations throughout the Inland Empire region.
“I always enjoyed the elaborate unique ways a story can be told through a camera. And how the ideas within can influence an audience in an emotional way. It's that very aspect of giving your viewer that special laugh. The chilling feeling of excitement and suspense that makes it worth wild for us as creators. Because It's your vision, you just have to shoot it,”
Mike Norkin ‐ Owner, Photographer
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Cherished Memories Photography Cherishedmemoriesphotography.com [email protected]
Mike Norkin started Cherished Memories Photography on September 10th, 2001, at the age of 21. Over the past 18 years, Mike has continued to build his business throughout the Lake Elsinore Valley, expanding into the cities of Riverside and Moreno Valley as well as Murrieta. Mike has dedicated himself to the advancement of youth, specifically in the world of CTE. Serving the LEUSD as Chair of the districts CTE committee since 2006, Mike has been crucial in the development, enhancement and implementation of many programs throughout LEUSD. Additionally, Mike has also worked with TVUSD, MVUSD and RCOE as an advisor for those organizations, helping craft standards and curriculum.
As the current First Vice Chairman of the Chamber of Commerce, past president of the Lake Elsinore Rotary Club, and board member of several organizations, Mike is committed to the community in which he lives and works in. RYLA, a youth camp hosted by Rotary International, is a major area of focus for Mike, as he has been camp director for the past 11 years, growing the camp from 265 kids per year to almost 1000. Mikes travels regularly for his clients, often finding himself photographing clients around the country. A short client list includes: San Diego Padres, Lake Elsinore Storm, Los Angeles Dodgers, Californian Newspaper, Press Enterprise, ESPN Magazine, Cities of: Lake Elsinore, Wildomar, San Jacinto, Canyon Lake. Mike’s work has been featured in publications nationwide, as well as in Angel Stadium and the Toyota arena in Ontario.
Tony Papa – Director of Operations PBS‐EMPIRE | KVCR | 91.9 NPR | [email protected]
Director of Operations manages the operations of KVCR’s channels including the supervision of assigned staff, budget administration, planning, and programming; coordinates the engineering, and compliance with the Federal Communications Commission (FCC), the Public Broadcasting Service (PBS) and the Corporation for Public Broadcasting (CPB).
18+ years of the digital content creation process expertise, from conception & client management to technology and team management, with 10 years of cumulative Management and Prime Contractor‐General Project Manager‐ Lead experience. Produced and designed photo shoots corporate videos, documentary films. social media videos, music videos, websites, and digital‐printed marketing materials.
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Digital Media Advisory Skills Panel
MINUTES
Which one of your offices has entry level positions, and what training, education, skills are needed for
entry level positions?
Diane – Apprenticeship program, Adobe creative suite, both production and post‐production
experience, terminology, communication is key, soft skills needed (verbal and written), the story is really
what makes things happen, if you don’t make yourself a storyteller you will not succeed. Industry goes a
million miles.
Mike – Action photos, need to want to learn something new, all the people that work there are cross‐
training to do multiple things. Whoever is closest to the hole in the dike is the person that puts their
finger in the hole, then they figure out who needs to fix it. It is everyone’s job to do everything, they
need to be multitasker, and be willing to do learn new tasks. Problems solving skills and critical thinking,
they need to be able to make split‐second decisions. They need to be held accountable for their actions
in classes so that when they get into job and into the real‐world they understand that there are
repercussions for their actions. Be grateful for employment. Soft skills are most important, along with
problem solving and critical thinking abilities.
What kinds of salary, benefits, perks come with an entry level position? How can educations set
realistic expectations for entry level jobs?
Lee – Disneyland has entry level positions for high school graduates and can work up to positions with
benefits. They have internships and apprenticeships for technical jobs.
Diane ‐ not many perks, small business, now offer 3 days sick leave, however, looking for ways to offer
more for employees. The biggest perk you get to put your name on something, you get to create
something of your own. You can find that you make a difference.
Tony – His first perk was walkie‐talkies. The perk is the opportunity to create, no matter what level you
start at you gain knowledge by creating. Create to live. Perk is that it is always evolving so that there is
something new all the time.
Duane – if you have an entry level position, you get two to five years of experience, they are competing
with people that already have experience. Every job is different, so you really have to manage
expectations that salaries are going to be competitive (entry level will not be $80k a year), so you are
going to have leverage to negotiate your salary, so you need to teach your students how to negotiate
that. There is a lot that goes into learning how to get the entry level position. Other perks are usually
earned by your performance, and we need to make them understand that. Communications skills are
very important. They have to do anything it takes to become a really valued important member of that
team. Work environment is very hostile, you are yelled out and cursed at and you need to suck it up and
take it. That is the reality of production, especially on the production side for movies and live tv,
because that is a moment in time, and you are not going to get it back.
What is does it take to own your own production company?
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Michael – you must wear a lot of hats when you start out. You have to be the producer, director, etc.
Generally, it can take a month to three months to shoot a film. For a principal photographer it can take
up to 6‐months just to shoot, without all the post‐production things. If you want to be a director, it is
really about being able to be a story teller, you have to go through the long ringer, there are a lot of hills
and valleys, so you just need to make lots of movies, every change you get so you can learn what people
really want to watch. You have a phone in your hand, just keep filming, keep writing, keep networking.
Communication is key.
Mike– We work is 7 days a week, a typical workday 12, 14, 16 hours a day. When work is here, it is time
to work. There is no luxury of ignoring emails because there are things that need to be done
immediately. There is not turning the business off. They understand customer service and give the best
they can to everyone and that is how they get more jobs. If you are not able to work overtime and pick
up extra shifts, you are not going to move ahead. You need to help finish meeting deadlines. If you
have time to lean, you have time to clean…. There is always something that needs to be done. Don’t do
the minimum do what you need to do to make it happen. Entry level salary, you benefit is that you get a
paycheck. As you continue to move up the rank and improve yourself, then you will start earning
benefits and perks. Be willing to do internships and job‐shadow to learn the job.
Duane – When we teach our students you need to teach them how to take care of themselves, because
the grind is real. You have to meet deadlines. You have to be on time and come in whenever you are
called and needed. You need to spend some time getting centered, read scripture, meditate, to what
every you can to relax and get centered. Write in a journal, keep a daybook, it is critical. When you do
that your day will go much better, it will relieve your stress, you need to take that time for yourself.
Lee – Kicked of his career in audio. Worked for free for the first year, and then started getting paid the
next year. He could make $200 a day for doing audio, and when he started getting paid people started
wanting to work with him. Students need to understand that internships do not need to be paid, they
payment is learning the skills. Once he got more experience, he started getting bigger jobs. Learning the
skills is your benefit.
Diane – works from 6 am to midnight. In this industry days are 14‐hour days, no matter who you are
working for sometimes it is 20 hours a day. Now that she is running her own business, she has three,
she has even less time to herself. They need to learn to come in and absorb. They need to listen and
observe, soak it in, and learn to follow directions. It is not warm and fuzzy; this is a multi‐billion‐dollar
business and emotions can run high.
What technology and equipment should teachers incorporate in their classrooms to help students
become competitive?
Lee – Networking, everything is IT based now, need to know how to network on the internet.
Diane – Adobe Creative suite is the #1 platform that everyone in this industry should know. You can
learn from there depending on what your specialty is. If you are a camera operator you need to
understand audio, know the lingo, terminology, know when close‐up or pan‐outs are needed. You have
to be able to communicate the language of the industry.
Michael – Adobe Creative Suite Platform is the go‐to thing, it covers all the skills they will need. There
are other programs out there, but Adobe really is the best thing to use. The fact that you can share files
now and help editors communicate. The platform is just much easier. You can create a whole baseline
team. Make sure you back up all your files. It would be horrible to shoot a wedding and go back and find
out your files have been lost. Use the cloud and hard drives as a means to back up everything you do.
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Don’t ever delete anything. You never know when someone will come back to you wanting copies of
things.
Mike – need to know how to use a computer. They need to know how to trouble shoot on the
computer, how does it hook up to the camera, to the phone. So many things can be fixed by just
restarting your computer. You aren’t going to be successful with Adobe if you can use and troubleshoot
a computer. Learn what each of the wires are, what they are called, how to hook all the equipment up.
Tony – Adobe Creative Cloud, period. Digital media gives you the opportunity to create and make lots of
mistakes, because now you can learn to edit everything with Adobe. If you can tell me you have after‐
effects artistry then I would be impressed. There the networking and computer skills that are needed
also. We are moving into AI and VR. VR is a great teaching tool. You can use live streaming to teach. As
educators, you need to start learning how to us AI an VR. Data organization is also very important. How
you organize your files is so important. Data management is very important.
Duane – They need to learn how to learn. Technology changes so rapidly they need to be able to learn
all the new things that come out and all the free things out there. Google and search YouTube for
videos to teach you how to do things. There are so many resources for people to learn how to do all
these new skills. Teach your students how to learn.
What kind of education after high school should they pursue?
Mike – Higher education in the photography world is not really necessary. I will teach you what you
need to know. You are better off getting a business degree than a photography degree. I would rather
train you myself. They need to have the passion to take pictures. The experience and skills are more
valuable than a degree in this industry.
Tony – Credentials from film/videos/photos would be best. Not about paper, it’s the skill set that matter
most.
Michael – I second that. The piece of paper is not what we are looking for, we are really looking for the
skills. Simple things like shaking a hand can even go a long way. Having a project that you have worked
on is more valuable that the piece of paper. You really need the skill set in this industry.
Lee – Master’s Degree has helped tremendously. BA in Audio. No matter what degree, know how to use
it.
Diane – the skill set is more important, depending on where you are going. If you want to make it in
Hollywood you need to have internships, a degree, and experience. You can get teacher assistance to
make connections that you need. You also gain commitment and problems solving skills by going
through higher education. Building resume credits is very important if you are not coming through the
education process.
Mike – Getting a degree has helped me immensely in my career. It has help open doors. You just have
to know how to use it. A lot of people don’t know what “entry‐level” really means. It means pushing a
broom and working your way up. It doesn’t mean you are going to start out in audio.
Duane – learning how to create a resume. What is the value of any class? The reality is that we only get
students for one semester. They need to have something to show from that class. I have never hired
someone by their resume, I hire them from there portfolio and their story. Do they have a video they
can put up on their website? There are lots of great website creating site that are free.
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What kinds of programs to you use to do special effects and recreate a cartoon? Do you know if any
of those programs would be available to students?
Duane – Blender is great, and it is free. Flame is an extremely high end and highly values composite
system for after‐effects. A Flame artist is making over $200,000, it is very specialized. Flame was a
hardware and software solution, but now it is just a software solution. You need to learn the tools that
are out there. To be a digital medial artist today you have to know photography, graphics, 3D,
composites, and all the physical skills.
What suggestions would you give to educators?
Diane – it is important to teach students how to deal with edits from the producers and directors. You
need to be extra critical as a teacher so that they get used to their projects being changed and teach
them how to make the changes that are asked for.
Tony – they need to be able to take criticism. Letting the students talk collectively about what they think
the project should look like.
Duane – Art direction and art correction are two different things. When you critique, you need to give
them valuable information that they can use. Be sure to give actual points of what do you like and what
do you not like.
Mike – be brutally honest, but don’t do it just to be a jerk. Tell them what you don’t like and also why
you don’t like it. You need to know what you are doing and why you are doing it. At the end of the day,
they client needs to like the work.
Do you think typography and fonts used are important?
Mike – typography and fonts are extremely important. It is critical to artistry.
Duane – fonts are important for social media and web‐based designs. It is a type of artistry.
How important is integrating marketing into our digital media courses?
Duane – Marketing is about the story you tell, so it is extremely important. It is very critical because
most of the work we do needs some kind of marketing.
Mike – know your client. What is the end result they want? You need to know who your market is
Diane – Marketing is very important for students to learn because digital media is across all industries
and marketing it the way to get in. You need to know how to communicate your skills and your story.
Lee – you need to learn marketing, so you know all their lingo too.
What is a good format to start building a portfolio?
Duane – everything is on the web now. I want to get a link in an email. I don’t want a physical portfolio.
I want to see how they organize their files; I want to see that they are literate at google sheet and web
docs. I want to see that they are able to build a website. If they are able to have a good online presence,
they will be able to get a job.
Tony – there are many different forms of media. It has evolved, but you need to make sure they have an
on‐line portfolio.
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Mike – they need to just have something. Out of 200 people he interviews a year only about 10 have a
portfolio. The first thing he looks at as did they show up on time, how did they interact with the front
office, did they have bad juju? The portfolio needs to have appropriate images and have been highly
selective photos that show off their work. Don’t just through images on a website, they need to make
sure the images are really great and what people want to see.
Michael – it is important to get client shots for logos you are designing. You need to let them know
what it will look like on the final product.
Diane – We advertise through Indeed, and I ask specific questions, once they pass through that I look at
their resume, and when I decide to meet with them and interview them, that is when I want to see their
portfolio.
What are your thoughts on having access to DSLR and digital cinema cameras for students?
Diane – if they are going into production, they should have knowledge of several different types of
camera equipment. Students need to learn all the cameras, so they understand all the functions and
how to use them. You need to know how to use the light and the F‐stops, work with the practical so that
they can go into any industry with the knowledge.
Michael – DSLR is still the best camera to learn on, because you learn about lenses. In terms of cameras,
you really need to learn about lighting and shot language, not just how to use the camera. It is a lot to
teach, but story boarding goes through all the functions of what you need to know.
Duane – When you think about the technology, think about when you shoot what is going to happen in
the post. How can you track with aftereffects when there is no depth? When you teach them to shoot,
make sure you teach the postprocess, the post‐production.
Lee – teach them how to export for audio.
Tony – learn all the technical aspects regardless of the type of camera. Read the manual. The camera is
not the end‐result, it is the basics you learn along the way. Learn basics in Lighting and Digital
Production, be able to do what is needed.
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Breakout Notes: Animation
Question 1:
Educators, what programs are being offered on your campus?
Motion Graphics, 3D Animation, Full Adobe Creative Suite, Blender, Storyboarding, Maya (Animation &
Modeling Software), 3ds Max (3D Modeling, Animation & Rendering Software), ZBrush (sculpting), Unity
(Game Engine – 3D, 2D VR & AR), Lighting, Rendering, Expression, Scripting & Cinematography.
Question 2:
Educators, what technology and programs are being used in the classroom?
Industry Partners, what technology and programs are being used in your industry?
All Adobe Creative Cloud Suite, Blender, Maya, 3ds Max, ZBrush, Unity. Majority, if not most, of industry
says Adobe Creative Cloud Suite is the way to go.
Question 3:
Educators, what new courses/technology do you see in your departments in the next few years?
Industry, what new courses/technology do you see coming? Recommendations for the classroom?
CGI – Android Development
Question 4:
What advice can be given to ROP and high school teachers that would help them better prepare
students for transition to community college?
What advice can be given to community college faculty that would help them better prepare students
for transition to work/career?
Teach students how to learn. Knowledge feeds the imagination. Don’t just memorize, but understand
concepts.
You don’t always need the most expensive software. There are free programs. Learn a software,
because most are similar in tools and concepts.
Tell students to take business courses for artists. Learn how to write proposals, learn budgets, game
docs, and how to run a business.
Take production class.
Understand writing and plots. How do you tell/write a story.
Question 5:
Industry: What are some of the biggest skills gaps that you have identified with the incoming student
population?
Math, Science and Fundamental Art Skills (drawing)
Unlock their imagination, learn how to learn (even faculty – continuing learning), and be alive as an
artist (Duane Loose)
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Other Questions and Important Conversations as needed.
Take time to schedule meetings for additional collaboration and partnering.
Breakout Notes: Audio/Video/Photography
Question 1:
Educators, what programs are being offered on your campus?
Mt. San Jacinto College has Digital Media and Audio departments that are now merged. They
are teaching video, studio recording, social media and visual effects. They have also added a VR
class that was funded through a workforce grant.
Delago Academy has Photography course with an 11th grade internship.
Colton‐Redlands‐Yucaipa ROP has Art of Animation, Digital Video Production, Graphic Design,
Graphic Communications and Video Game Design courses in the high school campuses of the
districts they serve. There is also an A/V club on the high schools campuses.
Question 2:
Educators, what technology and programs are being used in the classroom?
Mt. San Jacinto College is utilizing Photoshop/Adobe/Premier suites updated to 2019.
Delago Academy is using Photography Lightroom and Canon cameras.
CRY‐ROP is using the 2018 version of Adobe Suites due to privacy issues that Adobe has asking
students to create their own accounts in the 2019 updates. Digital Media Production class finds
that there is a bug in editing audio in the 2018 version of Adobe.
Question 3:
Educators, what new courses/technology do you see in your departments in the next few years?
Mt. San Jacinto College stated that there is 1.2 million dollars of Strong Workforce funding.
They are working to develop Public Service Announcements for the California Highway Patrol,
digital media livestream production studio and students working for live clients as project work.
Adobe AI is new technology that might be interesting to use however it takes away from the
actual human creativity for client work.
Industry, what new technology do you see coming? Recommendations for the classroom?
Industry Panelist, Mr. Barnett mentioned that schools and students should learn to use Pro
Tools for audio recording and editing and Izotope (it’s like Photoshop for audio). Logic and
Cubase can be good starting points, but Pro Tools is the industry standard.
Mixers in the classrooms should be pro grade for students to learn.
Question 4:
What advice can be given to ROP and high school teachers that would help them better prepare
students for transition to community college?
All the educators in the breakout session agreed that there is a lack of hunger for students to do
work professionally and the lack of mental shift/or maturity. Students interested in the field of
Digital Media need to stick with it and have that drive.
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Students must be up to date on the upcoming technology. The job market is very competitive.
What advice can be given to community college faculty that would help them better prepare students
for transition to work/career?
Industry Panelist, Mr. Barnett mentioned that soft skills are important, in addition to having a
portfolio of their work.
There are many tech jobs out there. Jobs are always changing and students need to realize that
jobs/responsibilities also change.
Question 5:
Industry: What are some of the biggest skills gaps that you have identified with the incoming students
population?
Soft skills and professionalism.
Unpaid internships are a turn off or not viable to some students, but is necessary to gain skills.
The more you know, the better in order to get a job.
Teach networking system (switches, computer knowledge, basic coding). Recommend courses
such as CISCO, electronic tech and maintain systems.
Other questions and important conversation as needed.
Internships and apprenticeships are very important for hands on learning.
Not many colleges and high school representatives were present at the breakout sessions.
No Photography and Video Game design industry representatives were present at the meeting.
Some companies like Disney Studios in Burbank and Capitol Records have field trips available for
students.
Keep breakout session by industry only, not by community college.
Breakout Notes: TV/Film/Radio
Question 1:
Educators, what programs are being offered on your campus?
Acting/Theater Production/Digital Design w/ Cybersecurity
Adobe Creative Cloud (Photography), Photoshop, Illustrator, Adobe Premiere, Media Arts,
Graphic Design, Video Production, Animation, Performance, Audio Podcast
Question 2:
Educators, what technology and programs are being used in the classroom?
Industry Partners, what technology and programs are being used in your industry?
Teachers are updating equipment in classrooms.
Adobe #1, Final Cut, DaVinci – Post‐production – students need to know basic fundamentals
and how it transfers to a film process. Export, Encoder – Lens Translate Story
NAB Show/Event in Las Vegas (suggested to attend)
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Question 3:
Educators, what new courses/technology do you see in your departments in the next few
years?
Industry, what new courses/technology do you see coming? Recommendations for the
classroom?
No more checking out cameras for home (use can now use you cell phones)
Augmented Reality/ using technology such as phones/ overlaying images
Rilo Camera‐ films round and get rectangle/360 video/Premiere/Pad Caster
Adobe is the way to go – helps student’s resume, want students who are ready
Color grading because cameras are doing RAW images.
Question 4:
What advice can be given to ROP and high school teachers that would help them better prepare
students for transition to community college?
Expectations – real life skills
Google software / Free open source
Cell phones are a huge distraction / Apple remote desktop/ Veyon Monitoring
Affinity Software / Final Cut
What advice can be given to community college faculty that would help them better prepare
students for transition to work/career?
Recommend “Shut Up and Shoot” as a textbook in classroom
Question 5:
Industry: What are some of the biggest skills gaps that you have identified with the incoming
student population?
Camera after DSLR’s? Sony 6000 series
Other Questions and Important Conversations as needed.
Take time to schedule meetings for additional collaboration and partnering
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Breakout Notes: Digital Media
Question # 1 Educators, what programs are being offered on your campus? H.S & C.C. Report‐out: Rim H.S. – Auto, Medical, Welding, Video production, Woodworking, Media Arts, Graphic design Question #2 What technology are you currently using? HS & CC Report‐out: 1. Adobe 2. Creative Cloud 3. Fusion 4. Wix 5. Virtualjobshadow.com (9‐12) 6. Procreate Question #3 What new courses and technology do you see in your departments in the next few years? HS & CC Report‐out: 1. More advanced CTE courses 2. More specific with topics (foundation) 3. Dedicated class to just media 4. Social Media Question #4 What advice would you give to ROP and high school teachers that would help them better prepare students for transition to community college? HS Report‐out: 1. How to navigate students early to guide them 2. Creating partnership with community
CC Report‐out: 1. Get councilors more educated with CTE 2. Provide a five minutes video of your pathway
Question #5
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What are some of the biggest skills gaps that you have identified within the incoming student population? HS Report‐out: 1. Basic communication skills 2. Work habits 3. Knowing basic graphic design process 4. Educate what are the standards of the industry field CC Report‐out: 1. Not knowing the technology 2. Basic soft skills
3. Contact HS teachers to see what they are doing for students. Communicate needs to be
stronger.
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The Future of Work Trends That Will Impact Your Future and Career ‐ Skills in Demand for Creative/Digital Professionals
As one of the nation’s top employment agencies and named to FORTUNE’s “Worlds Most Admired Companies” list in 2019, Robert Half understands workplace trends. The Creative Group (TCG – A Robert Half Company), is a specialized staffing service who focuses on placing creative digital and marketing talent on a project, contract‐to‐hire, and fulltime basis. TCG conducted a survey of creative professional with the American Institute of Graphic Arts (the professional association for design ‐ AIGA), more than 1,000 people responded to survey in June and July 2018.
Technology is dramatically changing all of our lives and businesses, too. A wave of change due to the adoption and application of these new and emerging technologies is creating intense demands on businesses and, likewise, their creative and digital teams. It’s extremely difficult for these organizations to respond quickly to all of this digital disruption, though, so they’ve got to always be adopting new technologies and make sure that they’re innovating, so they can deliver those new products, services, as well as brand experiences that are going to meet the evolving needs and expectations of their customers.
Tomorrow is… NOW TCG’s sister division, Robert Half Technology, surveyed more than 2,500 CIO’s (as well as other technology executives) which of these technologies are being used today in their business.
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If you knew in advance what skill sets and roles organizations would require, you could be more strategic with your educational efforts and ensure that your students are better equipped to meet the business demands. There are several trends in motion right now that TCG found provide strong clues as to how many current workplaces will change over the next decade and how digital staffing needs will evolve as well.
3 Trends Shaping the Workplace of 2025
#1: The Gig Economy and Digital Transformation: Gig economy or on‐demand economy: Companies on a digital transformation journey seek flexibility in how they staff projects. They might need to access specialized skills only for a short time or for certain initiatives. Or projects may be moving so fast that there’s no time to conduct the traditional candidate search. Professionals in the gig economy seek flexibility in how they work, and as businesses develop and embrace applications to enhance collaboration, support mobility, and more, and undertake more project‐based initiatives, gig workers are finding more career opportunity. Workplace 2025 report say that flexible staffing models and fast access to professionals with in‐demand skills will only become more critical to businesses that want to stay competitive and innovative in the future. Gig economy is growing quickly, nearly 2% more than traditional payroll candidates, and right now, more than 1 in 3 workers are freelancers. For your students, this number is expected to grow to 40% by 2020! 5 areas where professionals rely most on freelancers: 1. Graphic and web design 2. Video production and photography 3. Production design 4. Interactive multimedia design 5. UX research and design These are the candidates that are very high‐demand skills, but employers struggle to hire these because the pros either already have a full‐time job, or they simply prefer project work. #2: The Rise of the Agile Workforce: Changing of the physical workforce: Agile practices allow project teams to identify and fix small issues on digital and other business projects before they become even bigger problems, and they can also engage stakeholders and receive direct feedback throughout the project. Work processes like this agile require organizations to transition away from more traditional and deeply entrenched approaches to work and decision making. This agile transformation is not a quick or easy process for most companies, and that’s a key reason many organizations are looking to hire creative professionals with a collaborative mindset, who understand how to work in an agile environment. #3: The Immersive Workplace: The workplace experience of 2025 will evolve from today’s applications and mobile devices that are already at the center of almost every business function in most enterprises. These apps and devices, along with other technologies that support mobile and remote working, have given a rise to virtual
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teams and the virtual office as workers can be connected to company data and systems all around the clock and from any time zone. The experts interviewed for the Workplace 2025 report all predicted that this experience is only going to deepen in the future. Wearables will be everywhere. New office designs will allow workers to interact in very different ways—we’re already seeing this. That cloud‐based cognitive computing and artificial intelligence capabilities will become more pervasive and really help to eliminate the tedium of that everyday work—think about this—giving workers more time to innovate!
Convergence of Design and IT/Technology
In a separate survey by TCG, 2/3 (or 68%) of advertising and marketing executives said their teams are collaborating more closely with IT to support digital initiatives. As design and technology disciplines converge, we’re seeing combined cross‐functional teams working on business‐critical projects, such as, as you can see, the middle section: • Application design and development • Content management systems • Marketing and business process automation • Voice, AR, VR • Web and mobile products Digital Adoption
Nearly 45% of creative professionals said their department is very cautious about adopting new technology, and then an almost equal percentage (44%) said that their organizations tend to observe first what other companies are doing before they decide if they’re going to adopt new technologies, and then 11% said their organization is an early adopter that’s always pursuing the latest tech trends. One other notable finding from our survey is that 7 in 10 creative professionals rated their company’s efforts to prepare their employees for the adoption of that new technology as fair or even poor.
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Upskill or Perish As educators you know, continuous learning takes time and effort. 88% of creative professionals worry that they won’t be able to keep their skills up to date as their careers advance. TCG survey shows that more than half of creative professionals think the quality of training resources and opportunities that their company provides is either fair or poor. It’s essential for employers with creative professionals to give them the opportunity to be trained on new technologies, so they can be productive and efficient and deliver value to the business. It’s also important for the employers to keep in mind the creative professionals like your students highly value skill development, so recruiting and retention of in‐demand creative talent today and into the future hinges partly on the type of development opportunities the businesses can provide. The quality of those experiences must also be high to be effective and meaningful for these individuals.
Skills Creative Pros Want to Learn 1. UX and web design topped our survey 2. Content creation and content marketing 3. Data visualization
4. Video production 5. User interface design and web development Skills that ranked a little lower but are worth mentioning, especially for your students, are that Augmented Reality and Virtual Reality, social media marketing, and online community management, basic coding (such as CSS and HTML), and responsive design. ALSO soft skills! —we’re talking a lot about those heart skills. We’ve been seeing that those soft skills, like efficient communication, self‐awareness, empathy, and the ability to motivate yourself and deal with criticism are also becoming more and more important, so you definitely want to make sure that your students are aware and know about that.
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The Creative Team of the Future Creative teams of the future are going to be composed of many types of professionals. There will be a mixture of: • Core on‐site employees • Remote employees • Consultants who may work on site and
remotely • Freelancers and gig workers who are brought in on an as‐needed or project • External resources, including agencies and vendors As these teams become more diverse in terms of where and how they work, that ability to collaborate with a variety of colleagues in different locations and time zones is going to be critical.
Working Remotely: Not Always So Easy TCG asked creative professionals what percentage of their department works remotely at least part of the time, the average response was really only 29% companies need to consider the pros and cons. PROS
With access to a broader talent pool, companies are limited to hiring people within their geographic area, which is especially important when recruiting for those hard‐to find skill sets.
Remote access can increase employee morale. With creative teams busier than ever, remote options can support a better work/life balance.
Companies can see increased productivity. Employees that have the right tools can be productive from anywhere, any time.
Controlled environment: Some projects require great concentration, and working at home can be quieter and less distracting than being in the office.
Save time and money with less people in the office. Companies can save in real estate costs, and employees can save time and money commuting to and from the office.
CONS
‘Out of sight, out of mind’ syndrome from executives may equate the quality of one’s work with how often they see them, and we’re seeing that from time to time.
Communication challenges—remote workers may keep nontraditional hours, so if there’s an urgent project or some impromptu meeting, it may be harder to get ahold of them. You also think about time zone differences.
Diminished team camaraderie—remote workers have fewer opportunities to chat with coworkers, and you lose that sense of being part of the team, that coffee talk. So, students considering working remotely should ask for clear guidelines, expectations, and productivity goals when they are not in the office, so there’s nothing confused.
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What is the most effective method for communicating with your teammates? Digital Creatives: In Demand, Hard to Find
TCG mentioned that 80% of creative professionals think it’s going to be challenging to keep their skills up to date as they advance in their careers. Well, it’s already happening with digital skills, and employers are noticing. In 2018’s survey with AIGA, 71% of creative and marketing professionals with hiring authority said it’s challenging to find talent with up‐to‐date digital skills.
Coveted Creative Skills
Companies are needing to maintain a pipeline of multi‐skilled and adaptive creative professionals, and that’s how they’re going to make sure they’re squeezing maximum benefit from the latest tech tools and driving that innovation. According to research TCG conducted in their 2019 Salary Guide (https://www.roberthalf.com/salary‐guide/creative‐and‐marketing) employers will be looking for candidates who are proficient in the following skills: • AI and machine learning • Digital strategy • SEO • UX and UI design •
Content creation and content marketing • Front‐end web development • Search engine marketing • Video production • Data science, data analysis, and A/B testing • Motion graphics • Social media management
FOR MORE INFORMATION ON THIS TOPIC, PLEASE VISIT: https://ictdmsector.org/job‐market‐update‐skills‐in‐demand‐for‐creative‐digital‐professionals‐creative‐group‐robert‐half/
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Digital MediaEmployability Skills Survey
Identify barriers to accurate and appropriate communication. Demonstrate elements of written and electronic communication such as accurate spelling, grammar, and format. Employ web-based communications responsibly and effectively. Understand the need to adapt to changing and varied roles and responsibilities. Practice time management and efficiency to fulfill responsibilities. Demonstrate the qualities and behaviors that constitute a positive and professional work demeanor, includingappropriate attire for the profession. Explain the importance of personal integrity, confidentiality, and ethical behavior in the workplace. Adhere to copyright and intellectual property laws and regulations. Understand the characteristics and benefits of teamwork, leadership, and citizenship in the workplace setting. Respect individual and cultural differences and recognize the importance of diversity in the workplace. Participate in interactive teamwork to solve real issues and problems.
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Additional Comments
Coachability is critical, especially for young employees. If they don’t want to learn, it is difficult towork with them. Everyone at every level needs to be open to learning from team members..
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Design, Visual, and Media Arts
Identify and use the principles of design to discuss, analyze, and create projects and products across multiple industryapplications. Analyze and discuss complex ideas, such as distortion, color theory, arbitrary color, scale, expressive content, and real versusvirtual in works of art. Demonstrate skill in the manipulation of digital imagery. Demonstrate personal style and advanced proficiency in communicating an idea, theme, or emotion in an industry-relevantartistic product. Compile a portfolio of multiple original two- and three-dimensional works of art that reflect technical skills in an industry-relevant application. Analyze, assess, and identify effectiveness of artistic products based on elements of art, the principles of design, andprofessional industry standards. Compare and contrast the ways in which different artistic media (television, newspapers, magazines, and electronic media)cover the same commercial content. Integrate databases, graphics, and spreadsheets into electronically processed documents. Revise text to highlight the individual voice, improve sentence variety and style, and enhance subtlety of meaning and tone inways that are consistent with the purpose, audience, and genre. Analyze the way in which technical design (e.g., color theory, lighting, graphics, typography, posters, sound, costumes,makeup) contributes to an artistic product, performance, or presentation.
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Additional Comments:Answered as it pertains in particular to visual effects in television, features, and commercials.
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Production and Managerial Arts
Demonstrate knowledge of industry safety standards and practices in all areas of technicalproduction. Analyze the production sequence involved in creating a media based or live performanceproduction. Analyze and differentiate the function of the various members of a production team. Know how artistic processes, organizational structure, and business principles, including fundingand budgeting, are interrelated in both live and media production. Plan the general coordination of various elements in a project or production. Understand the key elements of developing and promoting a production from creation todistribution. Understand the components of marketing campaigns for live and media based productions,including advertising in both traditional and social media.
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Additional Comments:A global understanding of the process is important. The nitty-gritty can be taught.We can teach skills far easier than correcting a bad attitude of poor character.
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Game Design and Integration
Demonstrate understanding of current trends and the historical significance of both electronic and non-electronic games. Identify and define the roles and responsibilities of each member of a video game design team. Break down and identify the fundamental building blocks of game play: player goals, player actions, rewards, and challenges. Explore and explain the factors that create player immersion in a game. Implement common programming concepts, including logic operators, conditional statements, loops, variables, events,actions, and handling user input. Understand the basics of game physics, including collision and motion. Research and describe the different perspectives used in video games, including first person, second person, and third personperspectives. Create, record, and edit audio for a game. Define and discuss intellectual property, copyrights, trademarks, and piracy as they relate to art and multimedia assets in agame. Understand the basics of character design and development, world design, and level design. Demonstrate an understanding of testing techniques used to evaluate, assess, rate, and review quality assurance of videogames. Identify processes of design and development from concept to production, including content creation, filling team roles,design documentation, communication, and scheduling for video game design teams. Analyze the ethics and global impact of the game industry.
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Additional Comments:Knowledge of game development packages, such as Unreal and Unity. Portfolio that demonstrates ability to create afunctional game, preferably with playable demos.
MEETING ATTENDANCE:
DIGITAL MEDIA REGIONAL ADVISORY COMMUNITY MEETING 10.11.19 LAKE ELSINORE STORM DIAMOND CLUB
First Name Last Name Email Job Title Company
Mari Abril [email protected] Faculty College of the Desert
Jhoann Acosta‐Idda [email protected] CTE TV|Film Producti Fontana Unified School District
Scott Adkins [email protected] Director of EducationCollege of the Desert
Ed Aghai [email protected] CS Teacher North County Trade Tech High Scho
David Aman david_aman@cry‐rop.org Community RecruiterColton Redlands Yucaipa Regional
Erika Anaya christine_hernandez@cry‐rop.org Career Readiness SpeCRYROP
Meriel Anderson‐McDade meriel.anderson‐[email protected] Employment PlacmenRiverside City College
Karl Aragundi [email protected] Curriculum CoordinatSIATech
Barbara Armenta [email protected] FUSD
Valerie Backus [email protected] CTE Coordinator Murrieta Valley Unified
Lee Barnett [email protected] Disney
Shehzad Bhojani [email protected] Coordinator, Alliance San Bernardino County Superinten
Kevin Bice [email protected] Teacher Val Verde Unified
mark billings [email protected] Teacher Digital Desig San Bernardino City Unified School
Nickoli Boruff [email protected] Digital Design TeacheHesperia High School
Alan Braggins [email protected] Regional Director, EmInland Empire/Desert Regional Con
John A. Bruestle [email protected] Instructional SpecialisRiverside County Office of Educatio
Melisa Castro [email protected] Business Cooridnator IEEP
Rebecca Cauchon [email protected] Digital Photography TJurupa Hills High School
Michelle Chapman [email protected] EUHSD
Nikki Cook [email protected] Employment PlacemeMoreno Valley College
Jason Cordova [email protected] Vice President IEEP
Maryann Edwards [email protected] Coordinator, CTE Temecula Valley Unified School Dis
Natasha Flores [email protected] Pathway/Academy L Arroyo Valley HS/ SBCUSD
Elizabeth Fregoso christine_hernandez@cry‐rop.org Career Readiness SpeCRYROP
Antonio Fresquez [email protected] Digital Audio Recordi Jurupa Hills High School
Sherry Fulcher [email protected] CTE Teacher CNUSD Santiago HS
Frederick Germany II [email protected] Multimedia Teacher Fontana High School
Brent Gilson [email protected] Teacher Baldy View ROP
Linda Giusti‐Parra [email protected] Chief Broker, MBA Focus55+ Real Estate Specialists
Sandy Glick [email protected] Instructor Digital Des Hesperia Unified School District
Kari Harvey [email protected] Teacher/ARTS Pathw Grand Terrace High School
James Hattar james_hattar@cry‐rop.org CRY‐ROP
Jason Hedge [email protected] Multimedia InstructoMurrieta Mesa High School
Erick Hendrickson [email protected] SBCUSD
Kevin Ho [email protected] CTE Video ProductionOrange Vista High School
Roanne Holliman [email protected] Manager, Workforce San Bernardino Community College
Jenny Hughes [email protected] Outreach Specialist CMSJC
Jenni Huter [email protected] Work‐based LearningTemecula Valley Unified School Dis
Claire Jefferson‐Glipa [email protected] Ambassador National University
Marina Jimenez [email protected] Senior Multimedia DeSan Bernardino County Superinten
Chris Junker christopher_junker@cry‐rop.org Employment PlacemeColton Redlands Yucaipa ROP
Lisa Kennedy [email protected] Regional Director, Bu IEDRC
Ron Kusayanagi [email protected] LEUSD
Sid Llera [email protected] Teacher Riverside Unified School District
Duane Loose [email protected] Principal Designer Duane Loose Design
Robin Luther [email protected] CTE Teacher Riverside County Office of Educatio
Alan Marsala [email protected] Assistant Professor Mt. San Jacinto College
Garth Masik [email protected] Director Fontana Unified
Michelle Masner [email protected] ROP Data Project SpeSBCSS ROP
Susanne Mata [email protected] Regional Director, ICTSBCCD
Valerie McClellan [email protected] Educator and DepartmSummit High School
Soudabeh Memarzadeh [email protected] BHS ‐ BUSD
Megan Moore [email protected] Teacher/VAPA Dept. Pacific High School
Nick Mugridge [email protected] CTE Liaison Riverside Unified School District
Avi Nair [email protected] Program Assistant SBCCD
Mike Norkin mike@cherishedmemoriesphotograp Owner Cherished Memories Photography
Norma Nuno christine‐hernandez@cry‐rop.org Career Readiness SpeCRYROP
John Orta [email protected] Manager IEEP
Rami Otaki [email protected] BUROP
Anthony Papa [email protected] KVCR
Jared Powell [email protected] CTE Instructor Rim of the World High School
Cindy Sanchez [email protected] Manager IEEP
Roberto Santiago [email protected] Assistant Principal Jurupa Hills High School
Stephanie Schrum [email protected] CTE Specialist SBCSS ROP
Patrick Scullin [email protected] Assistant Professor Riverside City College
Reed Steiner [email protected] LEUSD
Guy Stoil christine_hernandez@cry‐rop.org CTE‐Instructor CRYROP
Diane Strand diane@jds‐productions.com Producer JDS Video & Media Productions, In
Joshua Streeter [email protected] Adjuct Instructor Victor Valley College
VICTOR SUAREZ [email protected] GRAPHIC DESIGN TEAARROYO VALLEY HIGH SCHOOL
Wendy Temples christine_hernandez@cry‐rop.org CTE‐Instructor CRYROP
Kenny Tenny [email protected] Teacher Chaparral High School
Micahel Tukes [email protected] Business Owner Tukes Films
Tracey Vackar [email protected] Executive Director Fontana Unified
Inez Valencia [email protected] CTE Teacher River Springs Charter School
Joanne Van Doorn [email protected] Visual Arts Educator Murrieta Valley High School MVUS
Sherry VanMadrigal christine_hernandez@cry‐rop.org Career Readiness SpeCRYROP
Ron Weston [email protected] Teacher Riverside Unified School District
Traci White [email protected] Ontario HS
Rob Wilson [email protected] ROP/CTE Teacher Rim of the World Unified School Di
Michael Goss [email protected] Director Centers of Excellence
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