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Copyright Ruth A Pagell
LI KA SHING LIBRARY STAFF TRAINING
Introduction to Business Research
Ruth A. Pagell
July 2010
Singapore Management University Research Guide
Copyright Ruth A Pagell
LI KA SHING LIBRARY
Business Research
Course Outline for Business Research
Concepts, Context and Content Introduction
Business Research
Information Resources
Journals
Books, Reports and Finding Aids
Contacts (people)
Business Websites and Business Researchers
Database
News
Availability
Introduction
Copyright Ruth A Pagell
BUSINESS RESEARCHOther Modules
• Search and Retrieval – web and commercial databases
• Companies
• Accounting and Corporate Finance
• Financial Markets
• Competitive Intelligence
Industry and Comparisons
Marketing and Demographics
• Economics and Data
• International Business and Foreign Trade
Introduction
Copyright Ruth A Pagell
OBJECTIVES for Business Research
• Introduce business research as a process
• Discover the scope of business information
• Identify major business information providers
Introduction
Copyright Ruth A Pagell
SKILLS OF THE Research Information Professional
• Familiarity with business information products and services
• Ability to organize, access, retrieve and evaluate business resources
• Knowledge of business information pitfalls
• Awareness of your organization’s strategy and your users’ needs
• Awareness of trends and issues in the library/information profession
Introduction
Copyright Ruth A Pagell
ROLES OF THE Research Information Professional
• Reference Librarian – interviewing and answering questions
• Consultant – Working with clients to meet ongoing research needs
• Trainer – Teaching users and other staff members to use tools themselves
• Marketer – Learning client needs and proactively informing them of your services
Introduction
Copyright Ruth A Pagell
ROLES OF Users of Business Information
• Faculty, researchers and analysts• Students• CI, KM professionals• Consultants• Investors• Journalists• Job seekers• Governments and NGOs• Lawyers• Business information professionals
Introduction
Copyright Ruth A Pagell
BUSINESS RESEARCH as a Process
• Delivery of more timely, more accurate more focused organizational knowledge
• Better interactions with your users and more buy-in
• More productive effort
Business Research
Copyright Ruth A Pagell
WHY DO BUSINESS RESEARCH
Business Research
Copyright Ruth A Pagell
BUSINESS RESEARCH TRIANGLE
Country and Trade Resources
Company Resources Industry Resources
News
Periodical Articles
Research Reports
People
Data
Business Research
Copyright Ruth A Pagell
WHY BUSINESS QUESTIONS are Different
• Time value
• Vocabulary
• Number of commercial and free sources
Business Research
Copyright Ruth A Pagell
RESEARCH
Identify Types of Questions
• Conceptual
• Analytical
• Historical
• Data and Factual
Business Research
Copyright Ruth A Pagell
RESEARCHConceptual Questions
Q: Explain the fundamental theories of TQM
Q: What are the underlying assumptions for Porter’s 5 forces?
Business Research
Copyright Ruth A Pagell
RESEARCHAnalytical Questions
Q: What effect do integrated resorts have on the economy of Singapore?
Q: Does the Singapore real estate market behave like the economic theories of supply and demand?
Q: How do Porter’s 5 forces apply to competitive intelligence?
Business Research
Copyright Ruth A Pagell
RESEARCHHistorical Questions
Q: What was Singapore’s position in world trade in the early 20th century?
Q: Track the rise and fall of the U.S. steel industry in the 20th century
Business Research
Copyright Ruth A Pagell
RESEARCHFactual Questions
Q: Who are Singapore’s Top 1000 companies?
Q: Is it true that Singapore has more internet users
then any other ASEAN country?
Q: What companies are importing and exporting
soybeans in Southeast Asia?
Business Research
Copyright Ruth A Pagell
RESEARCHData / Statistical Questions
Q: List the monthly Sing$ / US$ exchange rate from 1990
Q: How many internet users are there in Singapore?
Q: How many soybeans are being imported into Singapore? Malaysia?
Q: What is Singapore’s GDP?
Business Research
Copyright Ruth A Pagell
RESEARCHEvaluation of Questions
Data - Is it answerable?I want monthly Gross Domestic Product (GDP)
Data – is it correct? I want 2009 GDP data for Singapore
Is it reasonable? I want free commercial market research reports
How current is current? I want breaking news
Is it from a reliable source?
Business Research
Copyright Ruth A Pagell
INFORMATION RESOURCESUsed in Business Research
Journals – Magazines Books Finding Aids Specialized Reports Newspapers and Newswires Data Contacts Directories. Dictionaries & Encyclopedias Web Sites
Information Resources
Copyright Ruth A Pagell
INFORMATION RESOURCESWhich are Important?
KM STUDENTS (n=16)
Web sites Contacts * Data * Special Reports Journals * Finding Aids Directories, etc. News Books *
Library Staff (n=17)
Journals * Web sites Books * Finding Aids Special Reports Contacts * News Data * Directories, etc
2.94
3.25
4.25
4.75
5.56
5.75
5.94
6.00
6.38
2.88
3.38
4.82
5.06
5.19
5.28
5.29
5.35
7.50
* Noticeable ranking differences between KM students and library staff
Information Resources
Copyright Ruth A Pagell
> 2 years 1 to 2 Years Less than a year
Monthly Monthly to Daily
Hourly to Real Time
Academic Book
Trade Book
Print Directory
Web Directory
Trade Magazine
News –
paper
Media News
Academic Journal
Academic Article Working Paper
Journal to Database
Website Indexing
IGO Compiled Data; GDP actual
National Annual Data
GDP Quarterly
CPI Unemploy-ment
Foreign Exchange
Company Annuals
Market Research Report
Company filings
Investment Bank Report
Press Releases
Stock Quotes
INFORMATION RESOURCESTimeliness of Business Sources
Copyright Ruth A Pagell
INFORMATION RESOURCESJournals
Top Business Publications downloaded from EBSCO or Proquest
Business News Magazines Economist Business Week Forbes Fortune Newspapers USA Today (Top Download - >12,400) Wall Street Journal Eastern Edition Financial Times
Trade & Industry Publications Advertising Age WWD (Women’s Wear Daily) Computerworld
downloaded between January – April 2010
Copyright Ruth A Pagell
INFORMATION RESOURCES JOURNALS
Top Business Publications downloaded from EBSCO or Proquest or Science Direct
Popular Business Journals Harvard Business Review (>11,000)
Scholarly Journals Academy of Management Journal (>1100 in EBSCO) Journal of Business Ethics Management Science Journal of Marketing (>540 in EBSCO) Journal of Financial Economics (SD) Journal of Asian Studies
Copyright Ruth A Pagell
INFORMATION RESOURCESBooks
Characteristics of the Business Book Popular: “How To”, written by consultants; ephemeral for latest trends, basic understanding How to tell anyone anything
Scholarly: Written by academics and researchers; often dated; for conceptual, historical and analytical questions The rule of three
Copyright Ruth A Pagell
INFORMATION RESOURCES Books
Characteristics of the Business Book
Popular: “How To”, written by consultants; ephemeral for latest trends, basic understanding
Scholarly: Written by academics and researchers; often dated; for conceptual, historical and analytical questions
Reviews and the Business Book Favorable and unfavorable book reviews: A quantitative study (1995) “Previous writers have consistently found a high percentage of favorable book reviews in trade and scholarly journals. “
Copyright Ruth A Pagell
INFORMATION RESOURCESSpecialized Reports
Market Research Reports
Investment Bank Analysis
Industry Surveys
White Papers
Copyright Ruth A Pagell
INFORMATION RESOURCESFinding Aids
Indexes & Abstracts
Research guides
FAQs
Copyright Ruth A Pagell
INFORMATION RESOUCESDirectories, Dictionaries and Encyclopedias
• Companies
• Associations
Professional Bodies:
Library Association of Singapore
Trade Associations:
Singapore Clock and Watch Association
Copyright Ruth A Pagell
INFORMATION RESOURCES Contacts
Other people in
• your office
• your organization
• your industry
• your professional organizations
Social networks
Friends and family
Copyright Ruth A Pagell
INFORMATION RESOURCESContacts
People
Professional contacts - Linked In
Websites - Jigsaw; ZoomInfo
LexisNexis>Legal>Reference>Directories
Zoom People Information
Copyright Ruth A Pagell
INFORMATION RESOURCESDirectories - People
Jigsaw.com
LexisNexis Legal >Reference>Directories>Zoom People Information
Copyright Ruth A Pagell
INFORMATION RESOURCES Business Librarianship
Mary Ellen Bates – columns in Online, E-Content (formerly Database)
Marydee Ojala –The dollar sign column in Online, E-Content, Database
Journal of Business and Finance Librarianship (EBSCO LISTA) embargo
Business Information Review (Sage)
The Information Advisor’s BestBizWeb
Best of the Best Business Websites (Free Resources)(2009) Reference & User Services Quarterly Fall2009 49(1)52;63,64 First annual – very limited (PQD,EBSCO)
Copyright Ruth A Pagell
INFORMATION RESOURCESSources of Business Web sites
CEOExpress, the executive’s internet
Gary Price’s List of Lists (and link to Gary Price’s Resource Shelf NOTE: While lists may be dated, they serve as a finding aid to sources
Scout Report and Archives is a database of over nine year’s worth of annotations to carefully selected Internet sites and mailing lists
World Bank Documents and Reports
Doing Business 2010 project arranged by country or region or topic (World Bank)
GlobalEDGE, from Michigan State’s CIBER initiative, with information, insights, and learning resources on global business activities
.
Copyright Ruth A Pagell
INFORMATION RESOURCESKey Business Database Providers
Dow Jones / FactivaLexisNexisEBSCO/Business Source PremierProquest/ABI InformEconLit*Thomson Reuters/ISI Web of
Science*
Thomson Reuters/ Thomson One/Research
Bloomberg
Euromonitor* (GMID)Datamonitor –MarketLine
*
EIU /Economist * Intelligence Unit
OneSourceEmerging Markets Information Service
(Internet Securities)
World Development Indicators (WDI from World Bank) *
International Financial Statistics (IFS from International Monetary Fund)
CEIC (data aggregator – from Internet Securities)
Standard & Poors*Mergent*
Copyright Ruth A Pagell
INFORMATION RESOURCES Data /Statistics
Financial Corporate finance; security markets
Economic National accounts, “cost of living”
Demographic People, income, education
Trade Imports, exports, balance of trade
Copyright Ruth A Pagell
INFORMATION RESOURCESNews
o NEWSPAPERSo NEWSWIRESo MAGAZINESo BROADCAST
TRANSCRIPTS
o TV STATIONSo RADIO STATIONSo WEB SITESo COMMERICAL
SERVICES
Copyright Ruth A Pagell
INFORMATION RESOURCES
NEWS
Characteristics of news websites
• Frequency of update; currency of news –• Access rights – free, registration, fee-based
Headlines, lead paragraph or whole article
Selected articles? • Date range of available articles• Media- TV, radio, video• Number of languages for searching, reading, listening
YAHOO Google
Straits Times
INFORMATION RESOURCESNews
13:03 Singapore Standard Time, 12 June
BBC
Factiva
Copyright Ruth A Pagell
AVAILABILITYof Business Information
Free Public Information A company phone number A listed company’s sales figures
Information for a price:
A private company’s sales figures/credit rating
Proprietary Information - not available for any
price - Coca-Cola’s formula * The Atlanta Journal and Constitution, June 26, 1999, Inspector Clouseau strikes again! Coke recipe found, Charles W. Holmes,
Copyright Ruth A Pagell
AVAILABILITYof Business Information
Origin: Press release, government, internal document; private citizens on the web
CONTINUUMIndustry:Major manufacturing (textiles)…..wholesale/retail/service …..sector
Organization Type: Listed company… Private company… SME…Partnership… Nonprofit
Country of origin:
US, EU, Asia / Group of 8 / developing
Cost: Free… free with registration…commercial rates
Copyright Ruth A Pagell
Match the Questions
1. What effect have strategic alliances had on the airline industry
2.. Who invented Coca-Cola
3. What is the population density of Singapore
4. Trace the globalization of the Korean automobile industry
5. Describe the Random Walk theory
a. Conceptual
b. Analytical
c. Historical
d. Factual
e. Data
Questions Types
Copyright Ruth A Pagell
TRENDS
Disaggregation of standard resources
Lack of distinction between data, information, knowledge and opinion
Open access to scholarly information
Toggling between commercial and free sources Research is interactive – go where it takes you!
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