Intel cmpc update feb

NDA Customers Only 1

Feb, 2008

EMPG Product Marketing

Intel powered classmate PC Product Update


Legal Information• THIS DOCUMENT AND RELATED MATERIALS AND INFORMATION ARE

PROVIDED "AS IS" WITH NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS, OR ANY WARRANTY OTHERWISE ARISING OUT OF ANY PROPOSAL, SPECIFICATION, OR SAMPLE. INTEL ASSUMES NO RESPONSIBILITY FOR ANY ERRORS CONTAINED IN THIS DOCUMENT AND HAS NO LIABILITIES OR OBLIGATIONS FOR ANY DAMAGES ARISING FROM OR IN CONNECTION WITH THE USE OF THIS DOCUMENT.

• All products, product descriptions, plans, dates, and figures are preliminary based on current expectations and subject to change without notice. Availability in different channels may vary.

• Intel® Celeron, Intel® Inside logo, and the Intel logo are trademarks or registered trademarks of Intel Corporation in the United states and other countries.

• *Other names and brands may be claimed as the property of others. • Copyright © Intel Corporation, 2008 . All rights reserved.


• Light-weight, small form factor & Rugged• Ergo friendly design includes carry handle• Water resistant keyboard• Youth friendly ID

Intel-powered classmate PC

Custom Educational

Software

Youth PC for Learning

• Classroom collaboration & access management • Hardware security feature allows theft deterrent solutions• Additional content from local ISVs

CMPC is a Netbook for Learning; Manufactured by ODM

1ST Gen CMPCShipping

Cherry PointAvailable Q108

Hawk PeakTarget Q109

Celeron-M ULV915GMS

Celeron-M ULV / Diamondville (2H08)915GMS / 945GSE (2H08)Intel NAND Flash*

Diamondville945GSEIntel NAND Flash*

* Optional


Cherry Point Highlights• Advance Display/Storage Options

– Multiple Display Options with Standard 7” LCD or Ergo Friendly 9” LCD – More Storage Options with 30GB Hard drive and 4GB** Flash

• Enhanced Features for Interactive Usage – Optional Built In Camera– Mesh Networking (802.11s)* for peer to peer applications

• Light Weight & Rugged– Starting from 1.27 KG on the basic configuration

• Longer Battery Life– 5 Hours usage with 6 cell

* Linux Only** 4G target availability in Q2


IntelIntel®® powered classmate PCpowered classmate PCRoadmap Roadmap –– Feb 2008 Feb 2008

Microsoft® Windows XP Pro* or Linux*Classroom Collaboration Software, Access Management Software

Education Content, www.classmatepc.com portal

2009

Core Platform Core Platform IngredientsIngredients

Battery LifeBattery Life††

WeightWeight

DisplayDisplay

Software StackSoftware Stack

Diamondville processor 1.6 GHzIntel 945GSE

~4 hours †† 6 cell

~1.45 KG

7” LCD800 x 480

Long Term Roadmap planned with multiple options/price pointsLong Term Roadmap planned with multiple options/price points

Intel® Celeron-M 900 MHzIntel 915GMS

~1.27 – 1.49 KG

7” LCD 800 x 4809” LCD 800x480

~3.3 hours 4 cell~5 hours 6 cell

<1.2 – 1.4 KG

~4 - 6 hours

Currently Shipping

MemoryMemoryStorageStorage

256/512MB1/2GB Flash

256MB/512MB 1/2/4* Flash or 30GB HDD

7” LCD 800 x 4808.9” LCD 1024x600

Tablet< 9”

Two ID Colors + Additional Logo’sOther OptionsOther Options Two

ID / Colors +AdditionalFeatures

802.11 b/g WiFi / MeshTheft DeterrentCamera Option

512MB 2/4/8GB Flash or HDD

802.11 b/g WiFi / MeshTheft Deterrent


256MB/512MB 2/4/8 Flash or 30GB HDD


~1.27 – 1.49 KG

~3.8 hours 4 cell~5.5 hours 6 cell

Two ID Colors + Additional Logo’sID Customization

Cherry Point Cherry Point RefreshQ1 Q3

2008

* 4G will be available in Q2

Hawk Peak

http://www.classmatepc.com/


Hardware Technical Specification1st Gen CMPC

512 MB memory recommended for best user experience with Windows Mesh only for Metasys Linux Battery Life based from Mobile Mark on 9” LCD/HDD SKU with medium brightness/volume

Cherry PointChipset I ntel® 915GMS Intel® 915GMS

MemoryDDR-I I 256 MB(Linux only) or 512 MB DDR-I I 256 MB or 512 MB

Storage Device1 GB Flash (for Linux), 2GB/ 4GB Flash, 30G HDD 1 GB Flash (for Linux), 2GB

Operating Systems Windows XP Professional / Linux Windows XP Professional / Linux

LCD7" 800 x 480 color LCD9" 800 x 480 color LCD 7" 800 x 480 color LCD

Network10/100M Ethernet + 802.11 b/g WLAN with Antenna, Mesh

10/100M Ethernet + 802.11 b/g WLAN with Antenna

Keyboard/ TouchpadWater Resistant Keyboard and Touchpad

Water Resistant Keyboard and Touchpad

Power Solution6 cells Li-on battery (5 hours)4 cells Li-on battery (3.3 hours)

6 cells Li-on battery, 4 hours usage time

Audio I ntegrated 2 channel audio Integrated 2 channel audio Speaker/ Microphone Built-in speaker and microphone Built-in speaker and microphoneDimension 238 x 195 x 42 mm 245 x 196 x 44 mmWeight 1.27Kg - 1.49 Kg < 1.45 KgSystem I/ O 2 x USB 2.0 ports, 1 SD slot 2 x USB 2.0 ports, 1 SD slotCamera (Optional) 30fps @ 640x480, 0.3M NoneDigital Pen (Optional) EPOS Pegasus Note Taker


CMPC Software Solution Stack

Basic monitoring and cleanup of storage system.

Policy mgmt, web filtering, time access to system and network, program blocking, and logging.

Theft deterrence protection; boot and time expirations. Client and Server components.

Classroom management, file sharing, screen broadcasting (Teacher & Student), video streaming, test & assessment and group mgmt functions.

Make it simpler for userMake it relevant for the teacher

Make it supportable for IT

Top Domain eClassroom

Anmeng Parent Carefree

Intel Theft Deterrent

Intel My Storage Manager


Enhanced Usability Through Special and Unique Software

Access Management

Theft Deterrent

Classroom Collaboration

School controls assets, prevents theft and parts reselling.

Teachers and parents guide students on using applications and

viewing internet content.

Teachers present to students, monitor their activities, collaborate

and help them learn.

SoftwareSoftware Usage ModelsUsage Models

BIOS, Operating System

Network

Applications, Content

Where it actsWhere it acts

Special Graphics Driver

Students adapt viewing angle that’s best for the content they’re using. Screen

Digital Pen SWStudents use a real pen to draw, sketch and take notes, that are

viewed and stored in digital format.Paper

Intel exclusive

Intel enhanced

Intel enhanced

Intel exclusive

Optional

Licensing Fee alreadyLicensing Fee alreadyincluded in Platform Pricngincluded in Platform Pricng


Cherry Point Core AppMajor Feature Updates

Display Switcher

Mesh

Camera

Classroom Collaboratio

n(e

Classroom)

Access Managemen

t(Parent

Carefree)

Theft Deterrent

(Theft Prevention)

Computer Managemen

t(My

Storage)

• Enhance test/quiz feature. • Enhance class model management.• Enhance screen broadcast.• Enhance file distribution.• Enhance group teaching function.• Improve network performance. • One click deployment for TD server and TD agent.• Client auto-register on TD server.• Student can get unlock code online (prior version, produced by school admin)• Server proactive lock of stolen CMPC.• Cross platform support between server and Client ; TD backward compatible not

supported.• Add school policy.• Add school distribution of reference policy to each CMPC automatically.• Simplify policy configuration.

• Backup/restore.• Storage monitor.• Help clean up disk easily.• Bug fix and performance improvement.

• Add 802.11s protocol support. Add p2p application support such as IM and file sharing.

• New application to support Camera Feature

Intel Confidential10

Accessories

Cherry Point Core Software Roadmap1.0 HW RevCategorie

s

Simplified Education

Shell

Classroom Collaboratio

n

Access Managemen

t

Theft Deterrent

Computer Managemen

t

1H’2009Q1’07 Q2’07 Q3’07 Q4’07 Q1’08 Q2’08 Q3’08 Q4’08

1.0

Cherry Point Hawk Peak

eClassroom(Mythware)

1.4.7

TheftPrevention

(Intel)1.0.0.012

ParentsCarefree(AnMeng)

1.8.7

DisplaySwitcher

(Intel)1.1.0.6

Note Taker(Pegasus)2.6.0.8

SW Stack Rev 1.1


1.5.1.07

TheftPrevention

(Intel)1.1.0.060

ParentsCarefree(AnMeng)1.9.3.06

DisplaySwitcher

(Intel)1.1.1.7


1.2


1.6.1.03

TheftPrevention

(Intel)1.2.0.110

ParentsCarefree(AnMeng)1.9.3.14

DisplaySwitcher

(Intel)1.2.0.1


1.2.1


Update

TheftPrevention

(Intel)Update

ParentsCarefree(AnMeng) Update?

DisplaySwitcher

(Intel) Update?

Note Taker(Pegasus) Update?

1.5


Update

TheftPrevention

(Intel) Update

ParentsCarefree(AnMeng) Update

DisplaySwitcher

(Intel) Update

My Storage(Intel)NEW

2.0

Next GenClassroom

MgmtSolution

Next GenTheft

Prevention

Next GenAccessMgmt

Solution

AccessoryApplication

Manger

ComputerMgmt

(Maintain, Upgrade,Backup…)

Single“ClassroomLearning”Shell/Wrap

Camera SW(Intel) NEW

GenerationUpdate

NEWNEW

NEWNEW

WW07

WW26

WW38

WW48

WW10 EOY


CMPC Recommended Configurations

EducationEducation

L1st Gen CMPC Cherry Point Linux Only

Q1 ’08Q1 ’08 Q2 ’08Q2 ’08 Q3 ’08Q3 ’08

C Camera Available

* 8G Flash option availability TBD

9“ LCD9“ LCD8G Flash or HDD8G Flash or HDD

512MB512MB6 Cell Battery6 Cell Battery

C

RetailRetail

9“ LCD9“ LCD2G/4G Flash or HDD2G/4G Flash or HDD


C7“ LCD7“ LCD2G Flash2G Flash512MB512MB

6 Cell Battery6 Cell Battery

7“ LCD7“ LCD2G Flash2G Flash256MB256MB




L

7“ LCD7“ LCD2G/4G Flash2G/4G Flash




L





C C

C C


Back Up


Cherry Point Customized ID Options Two A/D Face Bag colors available – Blue and Grey Additional Bag color required 3Ku MOQ + 6 wks lead time

Contact ECS Sales Rep for details

Two C Face Plastic color available – Blue and Grey Additional Plastic color require 8+ wks lead time

Contact ECS Sales Rep for details

Brand New ID with tooling modification Lead time over 10 weeks

NRE & Volume Commit required; contact ECS


OEM Branding & Logo Placement “Classmate PC” is a category name. It is Not a brand name neither from Intel

nor ODM; Use “Intel powered classmate PC” in customer communication OEM customer is expected to apply their own branding logo Two logo space reserved on Cherry Point for OEM logos and stickers

Panel B logo

Panel A logo


Packaging options for Cherry PointSingle Packaging – Recommend for RetailCurrent method of 4 in 1 individually boxed. Each unit has an individual box. Four individual boxes packed in one bigger box.Pros:• User may carry individual box with better protection.Cons:• Waste boxing material, not environmental friendly• More shipping cost, a 20’ feet container can held 1440 units

Bulk Packaging – Recommend for Education6 in 1 bulk boxing. 6 units placed in one bigger box without individual boxing.Pros:• BOM cost savings on boxing material, environmental friendly.• Decrease shipping cost up to 30%, a 20 feet container can hold 2160 units.Cons:• No individual box for each unit.


Digital Pen

Cherry Point• EPOS is our suggested supplier for Cherry Point with improved quality and

cost. Available for both wired and wireless solution.• Reference sell – Customer purchase direct from EPOS* or source from ECS• SW Localization – Customer work with EPOS* ([email protected])• Pricing: $20

1st Generation CMPC• Pegasus is CMPC 1.0 qualified supplier with wireless solution• Customer purchase Pegasus* digital pen from ECS• SW Localization – Available in English, Spanish, Portuguese, Russian, Turkish,

Greek, Chinese • Pricing: $23

* Other names and brands may be claimed as the property of others

mailto:[email protected]


Intel-powered classmate PC

Entry Notebooks

BOM Cost

Rugged

Software

Form Factor

Water Resistant

Max Ambient Temp

Look and Feel

Total Power~11W ~11W

~<$250~<$250

Drop tested on Concrete† Drop tested on Concrete† Shock-Proof Flash replacing HDDShock-Proof Flash replacing HDD

Classroom Collaboration, Access Classroom Collaboration, Access Management, Theft DeterrentManagement, Theft Deterrent

Child sized keyboard, light weight Child sized keyboard, light weight (1.45Kg), built in case and handle(1.45Kg), built in case and handle

Water resistant keyboardWater resistant keyboard

40°C40°C

Kid Friendly ID DesignKid Friendly ID Design

$300-$400$300-$400

~30W~30W

††Drop tested at 60cm

Standard 35°CStandard 35°C

Adult sized keyboard, ~3+ Kg, Adult sized keyboard, ~3+ Kg, no built in case or handleno built in case or handle

Standard TestingStandard TestingStandard hard driveStandard hard drive

Standard SoftwareStandard Software

Standard keyboardStandard keyboard

StandardStandard

Target userK-12K-12 Above middle schoolAbove middle school


Range of Basic Notebooks

OEM BrandedCMPC

Traditional PC Ecosystem and Business Model

Microsoft Windows OS & Office compatible

Mature supply chain & support

Specifically designed for 1:1 education classroom usage

Leading in product innovation & kid friendly features

Education SW stack and content

OEM Branded Product Kids PC for Learning

Solid State Flash Drive, Compact, Support Linux

Education SW Stacks, Water resistant KB, Dust Proof, Mesh NetworksFeature Highlights

CMPC is the Solution for LOEM/COEM Customers

http://images.google.com/imgres?imgurl=http://media.bestofmicro.com/5/6/186/1/186.jpg&imgrefurl=http://www.presence-pc.com/n1/print.php%3Fp1%3D20072&h=150&w=193&sz=24&hl=en&start=1&tbnid=hIIKlySAl7o-LM:&tbnh=80&tbnw=103&prev=/images%3Fq%3DOLPC%2BXO%26gbv%3D2%26svnum%3D10%26hl%3Den


School Server(s)

High-speed Switch

VLANSwitch

Router & IP Gateway

Classmate PC Classroom – Students and Teachers

Access Point



INTERNETINTERNET

Content ProvidersEducational Service Providers

School deployment with classmate PCs in the classrooms, notebooks for teachers, desktops for administrators and servers for management, storage, web portal and more.

Access to School’s Portal

School PortalWeb Server

Deployment Scenario: Complete EcoSystem


Teacher (Instructor) DeviceStudent Classmate PC Devices

Deployment Scenario Classroom

Classroom Collaboration:– Presentation mode– Quiz and Testing modes– Student Desktop Instruction Control– Multimedia Content Distribution

Classroom collaboration (Student side)Instant MessengerAccess managementTheft DeterrentProductivity Software

School Server(s)

School serverAccess Management school server *Theft Deterrent server

* Access management on server side for school is an improvement only on Cherry point.


CMPC Pre-Sales Product Support Model

Business Design Win Support

Technical Design Win Support

EMPGCustomer Marketing

EMPG GEO TME

EMPG PME (Shanghai)

OEM

EMPG TME (Shanghai)

• Roadmap / Configurations• ODM matchmaking• ODM price/Ts&Cs guidance• Product samples• Tender responses• Go to market plans

Product Training• HW, Core SW, detailed

specs• System set-up / demos• Pre-Launch TroubleshootingEcosystem matchmaking• Edu. Service Providers, ISVs

Intel FSE/BDM/CAMGeo Marketing Intel FAE/CPM


CMPC Post Sales Product Tech Support

Operating System

Local Software / Content

Core Applications

& Image

Hardware, Bios, Drivers Digital Pen Unknown /

Default

Intel CPG GEO TME

Intel CPG GEO TME

CPG Platform TME

(Shanghai)

ODM (ECS)Local ISVOSV

Relevant Escalation

OEM

Core Applications:• Classroom Collaboration• Access Management• Theft Deterrent

Dig Pen OEM

School / Gov’t

ESP

*Other names and brands may be claimed as the property of others.

• Windows* XP Pro supported by Microsoft*

• Linux* supported by Metasys

OEM provides 1st level support to School/Gov’t or via 3rd party in region

Intel Works to Validate OS/BIOS/Drivers, Influence Component Quality, Match-make Vendors, and Escalations