Impact Week Nairobi 2015

#IMPACT WEEK NAIROBI Christiane Wittmann (IT Strategy Director @MRM//McCann) Talk @MRM//McCann Frankfurt, 25.08.2015

What begins here, transforms the world ...

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The Impact Week is an initiative of KiA (Kirche in Aktion), an organization based in Frankfurt, that stands for a non-denominational christian attitude. The organization does projects all over the world that aim on making the people‘s life a better life, by offering support hands on, by sharing knowledge and experiences in required areas, by making people simply laughing, .. by „bringing a piece on heaven onto the earth“.

WHAT IS THE IMPACT WEEK?

Impact Week Nairobi | July 2015

KIA PROJECTS 2015

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•  19 people from Germany Design Thinking Coaches, Entrepreneurs, Project Manager, Digital Strategists, IT

•  100 students •  The ANU •  15 speakers •  Local entrepreneurs &

politicians

5 focus areas

Mobility Finance Agriculture Education Healthcare


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The Kenyan economy is growing. The Start Up Scene is evolving.

But still, nearly half of the country's 43 million people live below the poverty line or unable to meet their daily nutritional requirements. So is Nairobi.

Kibera (Nairobi’s largest slum) is the largest urban slum in Africa.

Unemployment, poverty, corruption, violence, lacking education and diseases are still huge problems in Kenya’s society.

Students in Kenya show high motivation to change things. They are often missing a structural approach in studying and forming ideas.

Economical thinking, business driven approaches, strategic development and the belief in their selves is often not learned.

Background The idea

Bring entrepreneurial thinking, methodologies and tools to Kenya. Use Design Thinking approaches.

Support students in creating businesses.

Support Kenya in creating work for their country.

Because:

“ Nobody can design solutions for Africa, except for us.” (Marc Kamau, iHub)


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Prof Leah T. Marangu Vice Canceler ANU

"The African continent is facing a million challenges“

„We are blessed with so many problems..“ “Where there is a problem, there is a need for change, there is a need for innovation”

„Stand up and help to make our country a better place.“

„Innovation come through difficulties.“


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Day 1

5 core days

Day 2 Day 3 Day 4 Day 5

Idea development Understanding and observing the problem behind an idea

Teams of three to five students

working on one impact challenge during the next

days

Formulating vision, mission and goal Prototyping & User testing

First prototypes are built and tested

Developing 1 business model for each impact challenge

Business Model testing

Business models are built and tested

Develop corporate strategy Define key marketing activities Develop 6-month roadmap for the business

Six months of execution business model (roadmap

with key activities)

Preparation of 3-minute-pitch (impact challenge, prototype, business model) Impact Awards

5 teams awarded with a 1-year

support with the ANU incubator

(3 teams supported with prize money)


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What we have learned about the daily life problems in Kenya.

corruption

violence

little alternatives

drunk drivers

driving without license

too many vehicles numerous

hours spent in traffic jam


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„financial illiteracy“

no „saving money“ culture

little competence in financing

services

No awareness for sustainable financing


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No awareness for sustainable agriculture No time for

cooking and healthy food Little

education of farmers


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lack of access to (higher)

education

lack of quality

education teacher

absenteeism

overcrowded classrooms

only knowledge building-no skill

building

corruption

High unemployment

rate for graduates

teacher-up-front style of instruction


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exhausted doctors

drug counterfeits

malnutrition treatment failures

intransparent healthcare system

diseases caused by malnutrition


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corruption

little education

accessibility

violence

little understanding for sustainability

missing organization and transparency

Main challenges prevent substancial development

and progress.


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Building blocks

Talks Learning hours Trainings Workshops


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Talks Learning hours Trainings

Talks

Emmanuel Dennis Ngongo Youth Entrepreneurship & Sustainability

Setup

Magdalene Kelel Young African Leaders Initiative (YALI)

Ahmed Maavy Bernard Chiira Incubation Manager at @iBizAfrica

Michael Wakahe Founder, Shujaa Solutions

Michael Waiyaki Givewatts

Tomasz Wawrzyniak Managing Director at Logisfera Nova

Marc Kamau iHub, UXAfrica

Graham Ingokho Africa‘s talking

Ken Mwenda eMobilis CoFounder

Sam Kitonyi Apopheniac founder, Developer


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Setup


Learning hours


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Setup


Interactive sessions


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Setup


The pitches "There is no second chance for a first impression.“


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The winners

1 2 3

COUNTERFEITERS

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DETOUR


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Why I did that?

Because I was always interested in foreign cultures, countries, peoples and the different ways of living within the different parts of the world.

Because I am always looking out for opportunities in which I can spend what I have learned so far in fields that can really appreciate from it.

Because common development aid projects have either not convinced myself or the fine line between what I am able to give and what is needed was rarely balanced out so well as within this opportunity.

Why McCann Worldgroup?

Because we needed sponsors to enable on-site organization and awards. Thankfully I could convince MRM//McCann to commit to a sponsorship!

THANK YOU.


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Summary

ü  17 teams of students pitching on stage, giving an impressing performance

ü  17 solution approaches of how to meet daily life challenges in Kenya

ü  17 roadmaps of how to establish the solution in the market

ü  About 100 happy students feeling highly motivated to move forward

ü  19 German people overwhelmed by the fast development of the students, their high engagement, emotions and motivation

ü  A proud ANU speaking of the “Impact Decade” that had yet begun

ü  1 Kenyan company that decided to directly support 1 project

ü  Kenyan families that developed hope for a stable future of their children

ü  A bucket full of memories and great experiences

ü  An even higher motivation to not take things as given, but to change things that I feel they need to change

Hakuna Matata. (Take it easy)

Asante!(Thank you)