Ideation - From Idea to Innovation - Melbourne Accelerator Programme - Uniimelb

Idea to Innovation

© 2015 Bright Arena | brightarena.com | @brightarena

MOVE FAST AND BREAK THINGS


2,000+ Startups


GOT IDEAS ?


An idea is nothing more nor less than a new combination of old elements

- James Webb Young


What is ideation anyway?


Jargon?

“It depends…”


PMs & Tech


Design Thinking

“RADICAL” design alternatives


Everyone else…

Idewhat??


Ideation is…


the process of bringing ideas to life



Ideation Techniques Brainstorming (alone/together) Borrowing Logical level Up Brainwriting ForceFit (intense peace) Poetry Bizarro world


How might we… Use parts of this problem for good?

Separate the problem from the experience?

Make it the opposite of the problem?

Challenge the assumption of the problem?

What if you change the status quo?


Ask yourself some questions…

Do you know you are solving a problem?

Do you know whose problem you’re solving?

Do you know what problem you’re solving?

How do you know?

Have you talked to people?

…Has your idea changed as a result?


“We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.”

- Someone


The journey of an idea

Minimum Viable

Product

Traction

Woooohoooooo!

Confusion, Chaos

[Time & Money]

Validation

YAY!



“If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

(but… we have the luxury of failing)

- Albert Einstein


No problem?!

PROTOTYPE

AARGHH!

IDEA? HELP!

IDEA!!


Lean Startup

DATA TEST

HYPOTHESIS

MEASURE

BUILD LEARN


Customer Development


Bright Arena Pathfinder Canvas LOOKING OUT ! " LOOKING IN

Opportunity or Problem

Solution Unique Value Proposition

Key Partners Customer

Key Resources

Customer Relationship

Costs Revenue

Existing Alternatives

Unfair Advantage

5 4

6 7 8 9

Early Adopter

2 1 3

ACTIVITY


“Human centered” innovation don’t accept the problem as given - Probe - Prototype - Collaborate Ask WHY…. And, above all, ACT



“It’s only when you open yourself up to the absurd that you find true creativity”

- Someone Else


“I’d like my crayons back, please.”



Where is ideation?

ideation

MVP Traction Chaos

Validation


In closing

Some practical stuff…



Bright Arena Pathfinder Canvas LOOKING OUT ! " LOOKING IN

Opportunity or Problem

Solution Unique Value Proposition

Key Partners Customer

Key Resources

Customer Relationship

Costs Revenue

Existing Alternatives

Unfair Advantage

5 4

6 7 8 9

Early Adopter

2 1 3


Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .

ACTIVITY


7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice 3.  Single revenue stream

4. Name your customer 5.  Easy to explain

6.  BIG market 7.  Legitimate secret sauce


The idea itself

1.  Must be specific

2. Avoid buzzwords

3. Avoid adjectives


Testing your idea

1.  Share your idea – feedback rocks

2.  Ideas don’t matter – execution does

3.  Nobody is going to steal your idea

4. NDAs are becoming obsolete

Dougal Edwards 0422 522 339 [email protected] /in/dougaledwards @brightarena www.brightarena.com

Questions?

Education

Ideation - From Idea to Innovation - Melbourne Accelerator Programme - Uniimelb