Hrridaysh Deshpande, slide 1, January 17, 2009Director, Elephantversity Institute of Innovation

Idea Frameworkfrom thoughts to things

January 17, 2009

Hrridaysh Deshpande, slide 2, January 17, 2009Director, Elephantversity Institute of Innovation

4 Frameworks in 15 short minutes

Idea Validation

Platform Rules

Wicked Problems

People Focus

Hrridaysh Deshpande, slide 3, January 17, 2009Director, Elephantversity Institute of Innovation

Ideas should …

Provide potential access to a wide variety of possibilities than only one

Make a significant contribution to the perceived customer benefits of the end product or service

Be difficult for competitors to imitate

Hrridaysh Deshpande, slide 4, January 17, 2009Director, Elephantversity Institute of Innovation

Winning the future

Needs Created

Not Served

NEW UNEXPLOITED

OPPORTUNITIES

The existing battleground for

market share

NeedsExpressed

ServedSource: Blue Ocean Strategy

Hrridaysh Deshpande, slide 5, January 17, 2009Director, Elephantversity Institute of Innovation

Eliminate / Reduce / Raise / Create

ReduceWhich factors should

be reduced well below the industry’s

standard?

EliminateWhich of the factors

that the industry takes for granted

should be eliminated?

CreateWhich factors should be created that the

industry never offered?

RaiseWhich factors should be raised well above

the industry’s standard?

A new value curve

Drop cost structure

Lift buyer value

Hrridaysh Deshpande, slide 6, January 17, 2009Director, Elephantversity Institute of Innovation

Paanwala

Hrridaysh Deshpande, slide 7, January 17, 2009Director, Elephantversity Institute of Innovation

Paanwala

Hrridaysh Deshpande, slide 8, January 17, 2009Director, Elephantversity Institute of Innovation

What not to work on …

Hrridaysh Deshpande, slide 9, January 17, 2009Director, Elephantversity Institute of Innovation

Why?

Ketchup Packets are poorly conceived Frustrating to use

Why not?

Makes no financial sense

Hrridaysh Deshpande, slide 10, January 17, 2009Director, Elephantversity Institute of Innovation

Product Platform

Set of subsystems and interfaces that form a common structure from which a stream of derivative products can be efficiently developed and produced.

Hrridaysh Deshpande, slide 11, January 17, 2009Director, Elephantversity Institute of Innovation

Top innovations of all time—an arguable list

1. Weapons2. Mathematics and the number zero 3. Money 4. Printing5. Free markets and capital markets6. Domesticated animals and agriculture7. Property ownership8. Limited liability 9. Participative democracy 10. Anesthetics and surgery11. Vaccines and antibiotics12. Semiconductors13. The Internet14. Genetic sequencing

Note:

All of these are platforms…

They transcend enterprises,

industries, and political borders.

Hrridaysh Deshpande, slide 12, January 17, 2009Director, Elephantversity Institute of Innovation

Business Model

Innovationproduit

Gestion desrelations-clients

Gestion desinfrastructures

AspectsfinanciersFinancialaspects

Financialaspects

HOW MUCH?What is the revenue model? the profit model? designed to last?

WHO?How to manage relationships with customers, satisfy them and generate revenues to be on the winning side?

CustomerRelationship

CustomerRelationship

WHAT?What is the scope of products and services, its value (its benefits) for the customer, the capabilties to deliver them in an innovating way?

OfferingOffering

HOW?How to organize the infrastructure, its resources, the knowledge and the structure of resulting costs, manage the value chain and processes, build alliances to achieve performance?

Infrastructurelogistics

Infrastructurelogistics

Financialaspects

Financialaspects

HOW MUCH?What is the revenue model? the profit model? designed to last?

Financialaspects

Financialaspects

HOW MUCH?What is the revenue model? the profit model? designed to last?

Hrridaysh Deshpande, slide 13, January 17, 2009Director, Elephantversity Institute of Innovation

Wicked Problems

Each attempt to create a solution changes the understanding of the problem

Always occur in a social context Most projects in organizations -- and virtually

all technology-related projects these days -- are about wicked problems

Indeed, it is the social complexity of these problems, not their technical complexity, that overwhelms most current problem solving and project management approaches

Hrridaysh Deshpande, slide 14, January 17, 2009Director, Elephantversity Institute of Innovation

Solution

Focus on People

"One most unfortunate product is the type of engineer who does not realize that in order to apply the fruits of science for the benefit of mankind, he must not only grasp the principles of science, but must also know the needs and aspirations, the possibilities and the frailties, of those whom he would serve."

-- Vannevar Bush

Hrridaysh Deshpande, slide 15, January 17, 2009Director, Elephantversity Institute of Innovation

Understand the People

How do people work? task analysis, interviews, & observation

How do people think? understand human cognition observe users performing tasks

What does people need? observe

Hrridaysh Deshpande, slide 16, January 17, 2009Director, Elephantversity Institute of Innovation

Who are the people?

Not as obvious as you think: those who interact directly with the product those who manage direct users those who receive output from the product those who make the purchasing decision those who use competitor’s products

Three categories of user (Eason, 1987):

primary: frequent hands-on secondary: occasional or via someone else tertiary: affected by its introduction, or will

influence its purchase

Hrridaysh Deshpande, slide 17, January 17, 2009Director, Elephantversity Institute of Innovation

Finally - Be T-Shaped

Depth in one area; breadth in many The vertical leg of “T” describes principle

skill The horizontal leg of “T” describes ancillary

skills “I” shaped people only understand their own

function “T” shaped people understand the process

they are part of and also their functional strengths

Hrridaysh Deshpande, slide 18, January 17, 2009Director, Elephantversity Institute of Innovation

Thank You !!!

call +91 – 9921378687 or

email – hrridaysh@elephantversity.com