1. Rachel YeomansMarketing Director | Social MediaAstek Consultingwww.astekweb.com Astek Consulting 2011

2. Im on your site. Now what? The how The why Prove itwww.astekweb.com Astek Consulting 2011 3. www.astekweb.com Astek Consulting 2011 4. Engagement Bring your conversation to the forefront Dont list, hook!www.astekweb.com Astek Consulting 2011 5. Lower That Bounce Rate What would keep you on a website? Some basics Simple & easy-to-find navigation Makeevery page count! KISS Key words (tag clouds, categories) Excerpts on your home page Links at the end of each post Update!www.astekweb.com Astek Consulting 2011 6. Incentives Feature a contest Blogger contest for bloggers to review a publication Partner with authors or other publishers Have winners announced on websitewww.astekweb.com Astek Consulting 2011 7. Add-Ons Its not all about you Dont tell, ask!www.astekweb.com Astek Consulting 2011 8. www.astekweb.com Astek Consulting 2011 9. Product Teaserswww.astekweb.com Astek Consulting 2011 10. Subscription Incentiveswww.astekweb.com Astek Consulting 2011 11. Subscription Incentiveswww.astekweb.com Astek Consulting 2011 12. U.S. Department of Defensewww.astekweb.com Astek Consulting 2011 13. U.S. Department of Defensewww.astekweb.com Astek Consulting 2011 14. Show the Path Goal: Grow Email List SocialKEEP THEM CLICKING! Media Thank YouWebsite Page withMessage: Online Landing Write Our Write ourAds Page Email for Usemail for us (emailsubmissions (and win)!sign-up)& feature emails from Emailthe past for inspirationwww.astekweb.com Astek Consulting 2011 15. Show the Path Goal: Sell publication(s)KEEP THEM CLICKING! Social Media Thank YouMessage: Page with Website At 1pm hear embedded OnlineLandingfrom Expert ebook orAdsPage on increasing related (Live Onlineyour webarticles with Chat) traffic. discount Emailwww.astekweb.com Astek Consulting 2011 16. RememberAlways have a pathChange your path (i.e. experiment)!Make several paths at onceThink outside of the boxwww.astekweb.com Astek Consulting 2011 17. www.astekweb.com Astek Consulting 2011 18. Stop Ignoring Social Media Facebook Average user is connected to 80 community pages, groups & events Global Audience: 656,870,980 US Audience is 23% of Global 8,695,560,138 visits/monthData from Compete.comwww.astekweb.com Astek Consulting 2011 19. Stop Ignoring Social Media Twitter 31,017,254 unique visitors over the past 6 months 59,471 websites refer traffic to Twitter 1,399,127,428 average number of visits/month from December- FebruaryData from Compete.com&Quantcastwww.astekweb.com Astek Consulting 2011 20. Stop Ignoring Social Media YouTube YouTube is the second largest search engine on the web 50% of YouTubes 300 million users go at least once a weekData from engaugemediawww.astekweb.com Astek Consulting 2011 21. www.astekweb.com Astek Consulting 2011 22. There Isnt Just One Measurement Your brand is different Your website is different Your site visitors interact and transact differently Choose YOUR goals and set your own form of measurementwww.astekweb.com Astek Consulting 2011 23. ROI Theres a formula its just not always the same Individual Engagement Rates = Daily Instances of Each Action / Sites Total Daily Unique Visitor Countswww.astekweb.com Astek Consulting 2011 24. Case Study: Make a Wishwww.astekweb.com Astek Consulting 2011 25. How You Measure AnalyticsListening Tools Dashboards Radian6 Google Analytics Sysomos Omniture SM2 Hubspot CustomScoop SproutSocial SproutSocialComplete List: http://bit.ly/stmjRFwww.astekweb.com Astek Consulting 2011 26. Analytics & Measurement Email Marketing Benchmarks Industry OpenClick Rate Soft HardUn-Rate Bounce Bouncesuscribe Rate RateRateMedia &18.43% 3.39% .48% .63% .03%.11%PublishingMarketing &18.79% 4.13% 1.39%2.50%.08%.23%AdvertisingE-commerce 14.98% 3.36% .74% .88% .08%.25%Data from Mailchimp.comwww.astekweb.com Astek Consulting 2011 27. www.astekweb.com Astek Consulting 2011 28. Do Something Start with one platform Set your goals Spend 15 minutes using the platform per day Just get started!www.astekweb.com Astek Consulting 2011 29. Thank You! Rachel.Yeomans@AstekWeb.com Twitter.com/RachelYeomansTwitter.com/AstekWeb LinkedIn.com/in/RachelYeomanswww.astekweb.com Astek Consulting 2011