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FLIERB Y D R . K E L S E Y H A L L
HOW TO DES IGN A
F L I E R E L EMENT S
FORMAT
8.5 inches x 11
inches
Single Sided
Not folded
Should contain 1
dominant element
Headline
• 1 to 5 words
• .75 to 1.5 inches high (54-108
point type)
• Larger font size if used as art
Graphic
• Photos - 300 ppi, CMYK, TIFF
Text
• Use short phrases (fragments)
• 1/4 to 1/3 of headline size (12 to
36 point type)
• Least important
information in smallest
font & bottom of page
1 dominant element
Sponsorship logos at bottom of
page
Allow "white space" or unused
space
DESIGN
F L I E R T Y POGRAPHY
LEGIBIL ITY
Simple typeface
Easy to Read
- Arial
- Verdana
- Crimson Text
- Podkova
Line Height
Letter Spacing
Text Size
Color
Image
Voice
Mood
Meet target audience 's
expectations
READABILITY APPROPRIATENESS
F L I E R T Y POGRAPHY
PAIRING TYPEFACES
Opposites attract
Serif fonts great if fliers are
posted
Use serif & sans serif font
families
1 font used or 1 font type for
headings & 1 font type for
body copy
Making every element a different size
Using more than 2 font families
Using vertical lettering
Using similar typefaces (compete with each other)
Don't mess with proportions
Avoid these fonts: Comic Sans, Papyrus
FAUX PAS