HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE RESEARCH, PLANNING, CONSTRUCTION

AND EVALUATION STAGE OF YOUR PROJECT?

For my research, I have used a variety of search engines such as: Google, Safari and Firefox so that I could access the sites like: Youtube and Wikipedia to look into the artists work and their music videos, so I could get an idea of what I wanted to do for my own final product. Search engines are very helpful when it comes to research as it provides us with a lot of sites which we can use to gather information about the artist.

Youtube is very important during the research process as it is the only place you can watch, study and analyse other artists music videos. It is also the place where I have uploaded my final product so that people can watch it and write their opinion on it. I uploaded me research and findings onto the itslearning blog in a variety of formats, such as: Powerpoint, SlideShare and Prezi.

For editing, we used the iMacs, which is an apple based computer that we have used last year, I think using the iMac so often has given me more confidence with the programmes on it as well, for example: iMovie, Photoshop and Lightroom, I have used these programmes to edit the digipak, advert and the final product to achieve a high standard of work. I have used a PC to do anything that I couldn’t do on the iMac, such as: Powerpoint. Powerpoint was used when I needed to create slides to put on the SlideShare.

For my filming, one of the main pieces of technology I used was a DSLR camera and a tripod to have all of my clips in focus, however, because there are many tracking clips that include running after the girl in the woods, we couldn’t keep it still, so a few of scenes are slightly blurred. A DSLR camera was also used when taking photos of the artist for the advert and digipak, first half of the photoshoot was taken in a field with horses, I wanted to keep the whole theme very natural. The other half of the photoshoot was based in a photography studio which created a high standard images.

To create the lip sync, I have used iTunes to download the song I had to use in order to create my music video. I downloaded the song so I can use to put into the music video and to sing to when creating the lips sync. iTunes provided me with the song (‘Old Money’ by Lana Del Rey) I was using with my main task and therefore was a key programme whilst forming my product.