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Social media can be a money-saving tool for international recruitment. But it can turn into a waste of resources if not implemented properly.
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How Can Social Media Enhance International Student Recruitment
Slide 1
How Social Media Can Enhance International Student Recruitment?
How Can Social Media Enhance International Student Recruitment
Slide 2
1. Do some homework
2. Focus on helping your prospects
3. Get your international alumni involved
4. Measure, measure, measure
Overview
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 3
Facebook is still the most popular platform for the 16-24 year old demographic, and its market share has been rising in some emerging countries, surpassing local social media platforms.
According to WES RAS, students do use Facebook to gain a perspective on a college they consider attending. They will visit your college’s Facebook page but may feel that liking your page is too much of a commitment to your college.
What we can conclude from this data is that an International Student Page on FB may be useful for students already on campus, or to showcase activities that are happening, but it may not attract international prospects.
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 4
Start by monitoring social networks in the countries or regions you would like to recruit to see what the most popular platforms are:
What forums have they used? What platforms did they find useful to get answers to their questions?
1. Do some homework before creating International Students dedicated Social Media pages or feeds
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 5
Include international students in your Student Ambassadors Team:
Enroll some international students the social media efforts targeting international students.
They will provide your school with invaluable insight about social media use, etiquette and expectations in their country.
Ask your current international students about their precise needs when they were looking for a school and how they thought social media could help them answer those questions.
Example: Take a look at how Brock University’s social media efforts helped them recruit 16 international students in just eight months.
1. Do some homework before creating International Students dedicated Social Media pages or feeds
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 6
Social media is great to give immediate help and get into direct contact with the Admission team.
As you devise your social media international campaigns, be sure to consider ways to use social media to make it easy for students to contact you:
Use chat services to make direct contact with prospective students: some colleges use Skype or Google+ hang outs to interview prospects. Make sure a current international student and alumni attend the session to answer all questions.
Use Google Analytics to know what the best keywords to be found are. Use those keywords to optimize your profiles (for example, YouTube account) and blog to make it easy for students to find information and contact people.
2. Focus on helping your prospects
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 7
Enable international students to share what they are doing or have been doing through a blog or community message board.
Example: Read how Tilburg University’s Talk of Tomorrow campaign brings international students together through social media
2. Focus on helping your prospects
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 8
Make it easy for them to connect with your community:
With your current students: Discipline by discipline and market by market, make sure prospective international students can connect with your current students and your alumni for one-on-one discussions.
With other international students: Use a private Facebook group to enable all your incoming
international students to connect and share info about the city, locations, housing, all available.
Organize a mentorship program that will allow newly admitted international students to meet with international alumni
2. Focus on helping your prospects
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 9
As mentioned above, your college or university’s international student alumni can become a major asset in your overall international-targeted efforts.
Aside from the international student mentorship program, there are many other ways to involve international alumni include:
Creation of testimonials for international students sections. Featuring their profiles in the International section or the general
blog of your college. Establish international networks through a LinkedIn group for
current and former students to join. Ensure that an international alumnus attends on-campus info
sessions or online student question sessions.
3. Get your international alumni involved
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 10
Keep track of your successes on all platforms: new blog followers, international newsletters sign ups, interactions on the various platforms.
In December 2012, International Education Advantage, LLC presented a very comprehensive take on how to plan and track your international social media activity.
4. Measure, measure, measure
Source: Higher Education Marketing – How Can Social Media Enhance International Students Recruitment
How Can Social Media Enhance International Student Recruitment
Slide 11
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