Himatekk Transformation

“ A new energy to bring Himatekk

competitive and recognizable “

Transformation Spirit

Current situation

• Himatekk didn’t have link to Alumni

• Less attention and care from Alumni

to Himatekk

• Less competitiveness (soft skill) of

new graduates chem-eng its

• Lack of brand awareness Himatekk

• Less industrial willing to work with

Himatekk

• High competition in marketplace

• Old academic learning process

Transformation Spirit

What we want to

be…

Transformation Journey

Item Old New

Focus Student Wider: All customers student, alumni,

civitas academic, industry

Perceived value Old, serious,

static, not

professional

Young, dynamic, fun, professional

organization, competent people

Communication Flat,

announcement,

beroucrative

functional

Dialog, engagement, fun but professional,

IT based, proactive, communicative

Structure ‘kampung’ looks

like

Fresh, lean organization, professional look,

dynamic, link to market

Official Boring, generic,

dominant

Democratic, participative, young style,

energetic, smart

Approach local Global and marketable (link to industry)

Work environment Static, as a place

to work

Life!, learning & development ,

Office Not attractive, ‘10

years ago’, less

professional looks

like

Minimalist, multifunction, well arranged,

professional

Strategic Planning

Establish Vision -Mission

SWOT analysis

Establish goals

How to achieve

the goals

What the organization

want to be ...?

Goals-based planning is the most common and starts with

focus on the organization's mission (and vision and/or

values), goals to work toward the mission, strategies to

achieve the goals, and action planning (who will do what

and by when).

Agenda

1. Brand Transformation

2. New Vision and Mission

3. Organizations (struct, roles & resp.)

4. Strategic Plan

Need to set the

agenda of the

transformation

Brand Transformation

Brand : HIMATEKK

Symbol :

Brand : HIMATEKK

Re- design the

logo .. ?

Brand Transformation

Brand : HIMATEKK

Symbol :

Brand : HIMATEKK

Re- design the

logo .. ?

• Simpler

• ‘Young’

• Charactered

• Easy to be captured in

our mind

• Attractive

• Up to date / sustainable

• Different

• Support vision

Vision and Mission

Current VISION New VISION

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Vision and Mission

Current Mission New Mission

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Why your

organization exist?

The mission statement should

provide continued direction and

focus to your plans and operation

in your organization

Organization

Current Org. chart

Organization

New Organization Structure

Establish the goals

By developing GOALS from each

department aligned with new vision and

mission

Transformation Phase

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Q2-Q3’08 Q4’08 2009

Action Plan from each department

General Affair

R & D Dept

Student R & Dept

PR & Comm

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NOW………………..

Old ….The reborn of ...