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Imagine a world where kids and families enjoy healthy eating and active play as daily habits. Learn about Healthy Kids Challenge and how we are building a healtheir world through curriculum, training, and distance assistance!
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Offering Solutions to Eat, Move, and Enjoy a Healthy
Balance™!
What HKC Stands For
Vision: To be a key leader in building a world where kids
andfamilies enjoy healthy eating and active play as
dailyhabits
Mission: Help people take action for kids to Eat, Move, andEnjoy a Healthy Balance™
Positioning Statement: HKC offers solutions to Eat, Move, and Enjoy aHealthy Balance™
Healthy Kids Challenge SNAPSHOT
Nationally recognized nonprofit since 1998 Began as a reader project for Cooking Light
Created and led by registered dietitians
Strategies based on national standards and best practice guidelines from CDC, NIH, AAP, USDA, NASBE, IOM and others
Healthy Kids Challenge SNAPSHOT
Not about weight or obesity but “All Kids C.A.N.”(Connect Activity And
Nutrition!)
Start where you are approach
Engagement of those you want to change behavior
KidLink™ (Those who work with kids) leadership for healthy change
Healthy Kids Challenge SNAPSHOT
• Increase fruits and vegetables• Decrease screen time• Increase physical activity• Increase access to healthy options• Change attitude, improve skills for practicing healthy behaviors• Role modeling, peer to peer, mentor• Establish policies• Goal setting
Strategies based on national standards and best practice guidelines from CDC, NIH, AAP, USDA, NASBE, IOM and others
Healthy Kids Challenge
CONCEPTS CREATE:
BEHAVIOR CHANGESUSTAINED PRACTICEHEALTHY LIFESTYLE HABITS
C - CONNECT
H - HEALTH A - AND
N - NEEDS G - GET E – EXCITED!
C.H.A.N.G.E.
Healthy C.H.A.N.G.E.
Make Activities and Solutions:
AWESOME• A-ppealing and fun • W-elcome and inviting• E-asy and simple
HEAR SEE DO
• Hear - Messages of Awareness & Knowledge
• See - Messages, Visual Cues
• Do - Actions, Practice, Skill Building
HEALTHY PRACTICE MESSAGES
Fruit & Veggies-
Every Day the
Tasty Way
Drink Think
Breakfast GO Power
Smart Servings
Snack Attack
Active Play Balance My Day
Connect With Us!
• 1-888-259-6287 Toll free• www.healthykidschallenge.com• [email protected]
• FREE E-newsletter sign up on the HKC Web site• FREE My Healthy Challenge sign up on Web site• Become a fan on Facebook• Follow us on Twitter• Blog along – Link on our homepage• Donate to our Cause – Link on our homepage