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Building a Movement for Children's Health from Harvard Pilgrim's Growing Up Healthy conference (11/4/09)
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2009
Action for Healthy Kids
www.ActionforHealthyKids.org
The Child Health Crisis
• 32% of American children (12 million+) are overweight or obese
• Over the last 30 years, the percentage of overweight children has nearly tripled
• Only 2% of school-age children consume the recommended daily servings from all food groups
• Only 4% of elementary schools offer daily PE• Today’s youth may become the 1st generation in
100 years to have a lower projected life expectancy than their parents
www.ActionforHealthyKids.org
The Impending Economic Crisis
• During 2006, medical spending attributable to obesity was estimated at $86 billion and the annual medical burden of obesity could be as high as $147 billion per year (in 2008 dollars)
• Medical spending for the obese is $1,429 higher per year (42% higher) than for someone with normal weight
• Dating back to 1995, it was estimated that 39.3 million workdays were lost annually to obesity-related causes
– In addition, obesity was responsible for 239.0 million restricted-activity days, 89.5 million bed-days, and 62.7 million physician visits
• According to the CDC, chronic diseases account for 70% of the $1 trillion in annual U.S. healthcare expenditures
www.ActionforHealthyKids.org
The School Opportunity
• Improve the quality of school foods;
• Enhance nutrition education;
• Improve and increase physical education; and
• Increase physical activity for kids.
Action for Healthy Kids helps school districts and schools, especially those in underserved communities:
16th U.S. Surgeon General David Satcher AFHK Founder
www.ActionforHealthyKids.org
Action for Healthy Kids Model
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Last year, we reached 1,100 school districts, 8,000 schools and 3.7 million kids!
www.ActionforHealthyKids.org
Building a Nationwide Movement
> 11,800Volunteers
in 51 Teams
Successful Programs across the
U.S.
65 National Partner
Organizations
www.ActionforHealthyKids.org
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Our Development & Growth
0100020003000400050006000700080009000
100001100012000
2002 2003 2004 2005 2006 2007 2008 2009 YTD
Total AFHK Volunteers by Year
Action for Healthy Kids started with a handful of members in 2002. We’re now more than 11,800 strong, including 19% growth during 2008-2009. This grassroots network is the only one its kind in the U.S.
www.ActionforHealthyKids.org
SchoolStakeholders
Students
CommunityStakeholders
Parents
Campaigning for School Wellness by
Building Family-School-Community
Partnerships
Campaigning for School Wellness
www.ActionforHealthyKids.org
Programs, Services and Resources• Programs
– Game On! The Ultimate Wellness Challenge
– Students Taking Charge– ReCharge! Energizing
After-School
• Services– Coaching to schools,
teams and communities
• Resources– Mini-grants direct to
schools– Expert reports
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Game On! The Ultimate Wellness Challenge
Evidence demonstrates that Game On! improves knowledge, behavior and attitudes for eating healthy food and being physically active.
A year-long program that challenges America’s youth, their families and schools to incorporate healthy food choices and physical activity into their daily lives.
www.ActionforHealthyKids.org
Students Taking Charge•Engages youth leaders in high schools
• Introduces youth leaders to the power of advocacy and empower them as effective change agents in school communities
•Drives real and sustainable change in the school health environment
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www.ActionforHealthyKids.org
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ReCharge! Energizing AfterSchoolFour core concepts:
– Energy In– Energy Out– Teamwork– Goal-setting
2009-2012 plans:
• Expand distribution with 7,500 kits over next 3 years
• Will Reach 50,000 2nd- 6th graders and their families
www.ActionforHealthyKids.org
Local Teams • New Hampshire
– Annual trade show for school nutrition services – ReCharge! training – Run, Pedal, Paddle – Fuel Up to Play 60
• Maine– Network connecting statewide work
• Massachusetts – Students Taking Charge – ReCharge!– Parent outreach – Annual legislative breakfast
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www.ActionforHealthyKids.org
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www.ActionforHealthyKids.org
New England Regional Network
• Spring 2009 Kick-off – Advisory Council
• Six New England State Teams– CT, NH, RI, ME, MA, VT
• Creating an infrastructure and movement – Sharing resources and networking – Volunteer recruitment – Parent outreach – Spring 2010 event
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www.ActionforHealthyKids.org
Action For Healthy Kids GoalsFrom 2009-2012, Action for Healthy Kids will
support…
4,500 school districts25,000 schools 10,000,000 kids
…with resources, programs and services to improve nutrition and physical activity policies, practices and outcomes. That’s 1 out of every 5 schools.
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www.ActionforHealthyKids.org
Our Strategic Plan1. Support school wellness
nationwide, especially in underserved communities
2. Raise awareness of issue and advocate for change
3. Expand needed infrastructure to promote sustainable change
4. Deliver quality programs and services through our school health model
5. Conduct effective fundraising and resource stewardship
www.ActionforHealthyKids.org
“Action for Healthy Kids is unique because it zeros in on schools’ needs at a local and district level, and helps schools individualize their efforts according to the needs presented.”
Mindy Frejkowski, school nurse, Chillicothe, OH
Why Our Model Works