Social Media

Case Study

#gameofgyaan

Presented by …

Venue :

Xavier’s College

During “Madma”

Festival

.com

http://www.gyaanexchange.com

An online community where anybody with a skill or

knowledge can teach and anyone with a desire to

learn something can learn.

We Aimed at ....

Promoting gyaanexchange.com

..by engaging users who have

desire to learn and few others

who wish to teach to mass, using

this platform, carefully integrating

both online and offline activities

The

thought

process

Capture and connect with correct set of

audience

Never let go off the

perfect opportunity to

do so – Grab it..

So did we…

Conventionally

At such fests

We thought beyond

ordinary

Concept of

“Game of Gyaan”

@ Madma“Game of Gyaan” was organized

by team Gyaan Exchange at the

recent Madma Fest at Xavier’s

College Mumbai and was

promoted well on digital space.

Solution/

Campaign Plan

Concept – “Game of Gyaan”

Game of Gyaan is a board game designed

basically with a set of general knowledge

questions related to movies, latest technology,

music, etc.

It’s a two participant’s game wherein each

participant starts opposite to the other (on

other side of the board) and the finish point is at

the middle of the board for both the

participants.

We gave away gift vouchers from Crossword

and also the prestigious title of “Master Gyaani”

to all the winners.

This interesting interactive game was very

well executed at the venue which made it a

successful on ground activity.

What made this whole event stand

out and in great ways benefit the

brand was the Online Integration

We actively promoted the happenings at the

event on social media platforms..

Promotions on Social Media

– during the event

Posts on Facebook during the event

Twitter conversations using

the hashtag “#Gameofgyaan”

Active participation by

followers on twitter

during the event

Followers actively participated

in the “Game of Gyaan” through

this portal

We could reach out to more

than 10,000 people

Got more than 100 mentions in

just one day as a result of the

game promotions

Follower numbers shot up by

beyond 50 followers

#gameofgyaan TRENDED IN

MUMBAI during the course of

event

Some twitter insights at the

beginning of the game

promotions

Twitter insights before promotions

Gyaanexchange reached out to 2,850 people via

just 50 tweets, i.e. each tweet has reached out to

57 people on twitter

Tweet Types:

2 retweets, 23 regular tweets and 25 mentions of

gyaan exchange

Exposure:

678 users could view 1 tweet, 1,758 users could

see atleast 2-3 tweets, 309 users saw 4-7 tweets,

105 people could see 7 or more tweets

The hashtag “#gameofgyaan” reached out to

2,238 people via 43 tweets, i.e. each tweet has

reached out to 52 people on twitter at the

beginning of the event

Tweet Types:

4 retweets, 18 regular tweets and 21 mentions of

the hashtag

Exposure:

113 users could view 1 tweet, 1,707 users could

see atleast 2-3 tweets, 313 users saw 4-7 tweets,

106 people could see 7 or more tweets

Twitter insights for the hashtag –

“#gameofgyaan”

At the beginning of the event – STAGE 1

Some twitter insights

during

the game promotions

Twitter insights during the promotions

Gyaanexchange reached out to a whooping

number pf 5,598 people via 50 tweets, i.e. each

tweet has reached out to 112 people on twitter

Tweet Types:

No retweets, 17 regular tweets and 33

mentions of gyaan exchange

Exposure:

5,443 users could view 1 tweet, 50 users could

see atleast 2-3 tweets,105 people could see 7

or more tweets

People volunteered not only to take part in the game –

“Game of Gyaan” but also to showcase their talent

Few showcasing pottery,

singing, playing musical

instruments, poetry and so on..

Gyaanexchange.com Team in action..

To sum up….

We reached out to

Got more than in a day

Most importantly #gameofgyaan trended

in Mumbai

50+ followers added just in span of hours

THANK YOU