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PROJECT LOCATION

Project implementation- Sunderban

No. of island- 16 (60 villages) Primary Occupation- Agriculture

Secondary Occupation- Fishery 

Large production of Beetel Leaf 

Green Vegetable producing belt such as tomato, cabbage,cauliflower, lady’s finger etc. 

Krishi e-Gyan In Agricultural

KIIT School of Rural Management

Ramganga gram panchyat a part of south 24 parganadistricts in West Bangle.

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Objective 

To provide information regarding agriculture. To make available market information to farmers to sale their

produce and honey.

To induce through a market – led ICT based model to trigger highproductivity and high rural income and meet future market

requirements.

To provide information regarding fishing zones.

To provide linkage of farmers with financial institutions such asbanks.

To identify potential traders and agents to explore the marketopportunity.

To utilize the power of media and Web to reach targeted farmersand provide various information on demand to enhance theirproductivity and quality improvements.

Krishi e-Gyan In Agricultural

KIIT School of Rural Management

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KIIT School of Rural Management

Krishi e-Gyan In AgriculturalKRISHI e-GYAN MODEL

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Technical architecture

Krishi e-Gyan In Agricultural

KIIT School of Rural Management

PC/laptop

Mobile phone

Data card (internet)

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Capital Expenditure

Particulars Amounts (RS)

Computers 22000

Printer/Scanner 5500

Net connection 1500

Cost of electrification 1000

Total Capital expenditure 30000

Krishi e-Gyan In Agricultural

KIIT School of Rural Management

Subscription/Revenue Model

Seasonal information:- 200/-(per farmer)Yearly information:- 500/-(per farmer)

Soil testing:-50/-(per sample)

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Service provided

Weather information

Soil testing

Price information for Agri-produce and honey.

Bank linkage

Market linkage.

Krishi e-Gyan In Agricultural

KIIT School of Rural Management

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FARMERS NGO

ITPROVIDER 

FUNDING

AGENCY VALUE CHAIN

ACTORS

GOVT.

MARKETINFORMATION

KRISHI e-GYAN

STAKEHOLDERS

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KIIT School of Rural Management

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DIGITAL DIVIDE

Physical access: Mobile Phones, web based service.

Technology Illiteracy: SMS messages & voicemessages.

Information Illiteracy: Reliable and timely information disseminated as input.

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KIIT School of Rural Management

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Issue/phase ICT4D 0.0 ICT4D 1.0 ICT4D 2.0

Iconic Technology PC Database Telecentre Mobile Phone

Key Application  Data Processing Content (& Interaction) Services

The Poor  Who? Consumers Innovators & Producers

Key Goal  Organizational Efficiency MDGs Growth & Development

Key Issue  Technology's Potential Readiness & Availability Uptake & Impact

Key actor  Government Donors & NGOs All Sectors

Attitude  Ignore --> Isolate Idolize --> Integrate Integrate --> Innovate

Innovation Model  Northern Pro-Poor --> Para-Poor Para-Poor --> Per-Poor

Dominant Discipline  Information Systems Informatics / Development

Studies

Tribrid of CS, IS and DS

Development Paradigm  Modernization Human Development Development 2.0?

EVOLUTIONARY FRAMEWORK

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Context: Reliable

and Timely Info,

Funding by Intl.

Agencies, Enabling

Business

Environment by the

Government

Change in

Behavioral

Precursors:

(Knowledge of 

prices, No distress

sale, Better farm

management)

Introduction of 

multi chain actors in

well-established

value chain

Broader Impacts:

(Economic, Social,

Environmental)

Communication

Intervention

(through extensiveuse of mobile

phones)

Communications for development

IMPACT ASSESSMENT FRAMEWORK

KIIT School of Rural Management

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Scalability and Reliability of the project

Through the Krishi e-Gyan model could empower farmers by  giving them more control over their choices, that is, what they  grow, how much they sell their crops for, a higher profit marginon their crops, access to information that improves productivity,and improved crop quality, which contributes to making Indian

agriculture more competitive. Villages benefit in other ways as wellsuch as reservations, various diseases, results etc .

Large profit-seeking companies can invest in rural development inways that are affordable, sustainable, and replicable. Krishi e-

Gyan benefits farmers, rural communities, and the company’s shareholders.

If Krishi e-Gyan model becomes successful then its plan toestablish more Krishi e-Gyan for the each of island in sundarban.

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KIIT School of Rural Management

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Krishi e-Gyan In Agricultural

KIIT School of Rural Management

Thank you