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7/31/2019 Krishi Gyaan
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PROJECT LOCATION
Project implementation- Sunderban
No. of island- 16 (60 villages) Primary Occupation- Agriculture
Secondary Occupation- Fishery
Large production of Beetel Leaf
Green Vegetable producing belt such as tomato, cabbage,cauliflower, lady’s finger etc.
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
Ramganga gram panchyat a part of south 24 parganadistricts in West Bangle.
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Objective
To provide information regarding agriculture. To make available market information to farmers to sale their
produce and honey.
To induce through a market – led ICT based model to trigger highproductivity and high rural income and meet future market
requirements.
To provide information regarding fishing zones.
To provide linkage of farmers with financial institutions such asbanks.
To identify potential traders and agents to explore the marketopportunity.
To utilize the power of media and Web to reach targeted farmersand provide various information on demand to enhance theirproductivity and quality improvements.
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
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KIIT School of Rural Management
Krishi e-Gyan In AgriculturalKRISHI e-GYAN MODEL
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Technical architecture
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
PC/laptop
Mobile phone
Data card (internet)
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Capital Expenditure
Particulars Amounts (RS)
Computers 22000
Printer/Scanner 5500
Net connection 1500
Cost of electrification 1000
Total Capital expenditure 30000
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
Subscription/Revenue Model
Seasonal information:- 200/-(per farmer)Yearly information:- 500/-(per farmer)
Soil testing:-50/-(per sample)
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Service provided
Weather information
Soil testing
Price information for Agri-produce and honey.
Bank linkage
Market linkage.
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
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FARMERS NGO
ITPROVIDER
FUNDING
AGENCY VALUE CHAIN
ACTORS
GOVT.
MARKETINFORMATION
KRISHI e-GYAN
STAKEHOLDERS
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
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DIGITAL DIVIDE
Physical access: Mobile Phones, web based service.
Technology Illiteracy: SMS messages & voicemessages.
Information Illiteracy: Reliable and timely information disseminated as input.
Krishi e-Gyan In Agricultural
KIIT School of Rural Management
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Issue/phase ICT4D 0.0 ICT4D 1.0 ICT4D 2.0
Iconic Technology PC Database Telecentre Mobile Phone
Key Application Data Processing Content (& Interaction) Services
The Poor Who? Consumers Innovators & Producers
Key Goal Organizational Efficiency MDGs Growth & Development
Key Issue Technology's Potential Readiness & Availability Uptake & Impact
Key actor Government Donors & NGOs All Sectors
Attitude Ignore --> Isolate Idolize --> Integrate Integrate --> Innovate
Innovation Model Northern Pro-Poor --> Para-Poor Para-Poor --> Per-Poor
Dominant Discipline Information Systems Informatics / Development
Studies
Tribrid of CS, IS and DS
Development Paradigm Modernization Human Development Development 2.0?
EVOLUTIONARY FRAMEWORK
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Context: Reliable
and Timely Info,
Funding by Intl.
Agencies, Enabling
Business
Environment by the
Government
Change in
Behavioral
Precursors:
(Knowledge of
prices, No distress
sale, Better farm
management)
Introduction of
multi chain actors in
well-established
value chain
Broader Impacts:
(Economic, Social,
Environmental)
Communication
Intervention
(through extensiveuse of mobile
phones)
Communications for development
IMPACT ASSESSMENT FRAMEWORK
KIIT School of Rural Management
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Scalability and Reliability of the project
Through the Krishi e-Gyan model could empower farmers by giving them more control over their choices, that is, what they grow, how much they sell their crops for, a higher profit marginon their crops, access to information that improves productivity,and improved crop quality, which contributes to making Indian
agriculture more competitive. Villages benefit in other ways as wellsuch as reservations, various diseases, results etc .
Large profit-seeking companies can invest in rural development inways that are affordable, sustainable, and replicable. Krishi e-
Gyan benefits farmers, rural communities, and the company’s shareholders.
If Krishi e-Gyan model becomes successful then its plan toestablish more Krishi e-Gyan for the each of island in sundarban.
Krishi e-Gyan In Agricultural
KIIT School of Rural Management