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Growth Hacking in 2016- How to Acquire Users at Low Price
Ravi Trivedi, Founder- PushEngage
July 22, 2016
Ravi Trivedi’s Background
Venture Investor [US]
Equity Analyst [US]
Digital Marketing [US] Online Division [US]
Startups, Investment, Technology
Operate Startups + Angel Investments
Digital Marketing
Digital Marketing [India, Malaysia, Singapore]
Software Developer, BizDev
Engage Users With Browser Push Notifications
Product, Marketing [ Global]
What is Growth Hacking
Grow Rapidly with Limited Marketing Spend $$ • It is a process and mind-set.
– It is a series of one time hacks along with long lasting hacks
• True Growth Hacks are short-lived. – You need to keep finding new ideas.
• Try Contrarian Thinking – E.g. Facebook Like Campaign
Marketing Tactics that have Elements of Growth Hacking
• Inbound Marketing
• Conversation Marketing
Predict Search Trends
If you can predict what people will search today - you can find several hacks 1) You can create content ahead of time, so that you
are found in SEO results 2) You can run advertisements on that search in
Google and Facebook
How to Predict?
Engagement Hack – Push Notifications for Browsers
Source: PushEngage.com Aggregate Data, MailChimp * Offering Extended Free Trial for attendees today . Signup at www.pushengage.com
12 Hacks to Drive “Free” Traffic
1. Post on Slideshare, Visual.ly, YouTube 2. Write Guest Blog Posts on Relevant
High Traffic Authority Sites 3. Answer Questions on Quora/Forums 4. Comment marketing 5. Trend on Hacker News or Reddit 6. Press Coverage Remember YMMV, so test out each of these How to Create Original & Unique Content - Survey, Infographic
12 Hacks to Drive “Free” Traffic
7. Start a Meetup/Facebook Group & Post there 8. Post on Craigslist, OLX, Quikr 9. Conduct Webinars 10. Create whitepapers for download 11. Twitter – Piggyback on a relevant trending #, or
events 12. Piggyback on large events in your space – PPC
ads 13. Powered by “…” in SAAS companies
Best Practice #1 – Run Display Ads along with PPC for ROI
• Retargeting (Display) + Search a recommended combination
SEO Best Practices Summary
• Speed of Page Load Impacts SEO – Check your page loading at YSlow or Pingdom
– Google PageSpeed Service.
• Avoid Technical Errors [ Check GWT]
• Internal Linking – Link key pages internally
• Link Building – Don’t link to root domain only. Link to deeper pages
– Don’t do Anchor text stuffing
– Domain Diversity - Unique C Block Domains
– High PR Domains
– Follow Vs. No Follow Links
– Speed of Link Building
3 STEP MARKETING PLAN
1. Identify Your Target Market
• What Business You Are In ? [ Twitter 140 char]
• Who are you Marketing to?
– Is It Targeted Enough?
– Where can you find your Target Audience?
• Is your market large, but still targeted?
2. Hone your Messaging
• Why is Messaging Important ? • Bounce Rate. Good benchmark
• Create Messaging For Target Audience
– Broad messaging has poor conversion
• OK to ignore a set of audience, as long as you reach target audience.
• Don’t create messaging YOU want, create messaging for what the customers CARE about.
3. Pick Top 3 Marketing Tactics & Test
• List all the places where your target customers are
– Use Tools to analyze competitors dominant acquisition strategy
• Analyze the 3 Tactics/Channel With Highest Expected ROI & Volume
– Use keyword and other research to get to expected Volume/ROI.
– Measure ROI of channels. Remove Channels that don’t perform
– Next – some tools to help you with this analysis
Channel Volume [Clicks] ROI
Adwords 10,000 15%
Email 5,000 25%
SimilarWeb – Competitor Analysis Tool
Marketing Mix in SimilarWeb
Quick Keyword research
3. Pick Top 3 Marketing Tactics & Test
• Add Channels that perform
Always Be Testing Don’t track Vanity Metrics. [90% GA Metrics] Track Actionable Metrics– Conversion, Churn.
If you want Big Improvement in Results, be ready to
make Drastic Changes
3. How to Benchmark, & Analyse
• Funnel Analysis – What is the Funnel for your Business? – What are the benchmarks for your industry
conversion • Lead Gen – Benchmark • Registration Rate • Conversion on Ecommerce • SAAS : Free to Paid Conversion Rate
• Have you Set Up Enable Event/Goal Tracking in GA
– Micro-conversions Are Valuable too • Whitepaper download, Video watch, Newsletter Subscriber • How much value should I assign to each conversion
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• Tell me the Startup/Company/Website you run/manage • Let us make a Quick Online Marketing Plan for your online business
