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Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Nike’s strategic goals
• Protect Nike’s position as the number one athletic brand in America.
• Build a strong momentum in the growing fitness market.
• Intensify the company’s efforts to develop products that women need and want.
Goal
Goal is defined as an “intermediate result to be
achieved by a certain time as part of the grand
plan . A plan can, there for have many goals.”
Goals are short term (one year
or less) milestones or bench
marks that organizations must
achieve in order for long term
long term objectives to be
reached.
Goals should be measurable,
quantitative, challenging,
realistic, consistent and
prioritized.
Goals have the following features
They:
1. Are derived from objectives
2. Offer a standard for measuring
performance
3. Are expressed in concrete
terms
4. Are time bound and work
oriented.
Goals are an expected or desired outcome of a planning process. Goals are usually broad, general expressions of the guiding principles and aspirations of an organization.
Objectives are precise targets that are necessary to achieve goals. Objectives are detailed statements of quantitatively or qualitatively measurable results the plan hopes to accomplish.
San Antonio Multi-Service Market
Mission: Maximize Utilization of the Direct Care System in the San Antonio Multi-Service Market Area
Vision: A World-Class, Multi-Service, Unified Health System Serving San Antonio and Referred Beneficiary Market
Goals: Optimize efficiency between direct and private sector care markets Eliminate duplicate services Increase synergy and cooperation among San Antonio MTFs Ensure patient satisfaction with access and quality service Strengthen Readiness by allocating appropriate mix of resources Collaborate support functions across the market
Objectives: Establish the Consult and Appointing Management Office Increase RWPs / RVUs in the direct care system per the business plan Consolidate logistical and contracting functions Realign staff resources to meet patient demand Establish enrollment sites to meet changing patient demographics Enroll eligible beneficiaries up to capacity