Significance & Impact

Why would teens need or want GlobalTeenTalk.com?...Why would teens need or want GlobalTeenTalk.com?...Contemporary teens face many challenges.Contemporary teens face many challenges.Additionally, they confront problems alone and too early in their Additionally, they confront problems alone and too early in their lives.lives.

GlobalTeenTalk.com intends to impact their decision GlobalTeenTalk.com intends to impact their decision making by providing guidance and advice.making by providing guidance and advice.

The advice will come from experts in various fields as well as The advice will come from experts in various fields as well as teens who have faced and overcome similar obstacles.teens who have faced and overcome similar obstacles.

Introduction of Concept

GlobalTeenTalk.comGlobalTeenTalk.comThe World’s FIRST Interactive, On-Line,The World’s FIRST Interactive, On-Line,“Teen Motivational Magazine”“Teen Motivational Magazine”

DemographicDemographicComputer savvy teens between the ages 13-19Computer savvy teens between the ages 13-19

At risk youth between the ages of 13-19 We will At risk youth between the ages of 13-19 We will also spark the interest of parents and educators.also spark the interest of parents and educators.

Special Features

““My Journal” My Journal” This special, interactive feature will allow teens to chronicle daily This special, interactive feature will allow teens to chronicle daily activities and share experiences with one another.activities and share experiences with one another.Implications:Implications:

To create a stable, supportive networkTo create a stable, supportive networkTo generate daily, return visits.To generate daily, return visits.

Valuable Marketing ToolValuable Marketing ToolFeedback from polls on new products and services aimed at Feedback from polls on new products and services aimed at teens.teens.Offers direct line between companies and specific demographic.Offers direct line between companies and specific demographic.

Daily Performance Based ContestDaily Performance Based ContestWe will allow teens to win internships and other career We will allow teens to win internships and other career enhancing opportunities.enhancing opportunities.

Topics of Interest

Teen Talk Radio (Live365)Teen Talk Radio (Live365)Online radio program that discusses issues relevant to teens Online radio program that discusses issues relevant to teens and offers helpful tips.and offers helpful tips.

Allows them to call in, comment, and listen to celebrity Allows them to call in, comment, and listen to celebrity interviews.interviews.

Tech-TimeTech-TimeA section highlighting new products and ways to incorporate the A section highlighting new products and ways to incorporate the latest technology with learning, such as computer programs, latest technology with learning, such as computer programs, websites, mp3 players, video games, and telephones.websites, mp3 players, video games, and telephones.

Students will also be able to provide reviews. (Comcast, Verizon, Students will also be able to provide reviews. (Comcast, Verizon, T-Mobile, Metro PCS, AT&T) T-Mobile, Metro PCS, AT&T)

Topics of Interest

Health and FitnessHealth and FitnessHighlight different ways to stay in shape, such as exercising, Highlight different ways to stay in shape, such as exercising, yoga, and eating a healthy, balanced diet.  yoga, and eating a healthy, balanced diet. 

Discuss the importance of personal hygiene, having regular Discuss the importance of personal hygiene, having regular visits to the doctor, and overall body care.visits to the doctor, and overall body care.

Workout videos available to download and view. (GNC, LA Workout videos available to download and view. (GNC, LA Fitness)Fitness)

Sex EducationSex EducationA section with information to help teens make informed A section with information to help teens make informed decisions about their sexual activity. (Trojans, Lifestyles, decisions about their sexual activity. (Trojans, Lifestyles,

Abstinence, Female Condom)Abstinence, Female Condom)

Topics of Interest

Your FutureYour FutureProvide everything from study tips to different ways to maximize Provide everything from study tips to different ways to maximize your time with positive things to do.your time with positive things to do.

Topics include after-school programs, choosing the right college, Topics include after-school programs, choosing the right college, and a suggested reading list.and a suggested reading list.

Giving BackGiving BackWe highlight celebrities, ways they give back to the community, We highlight celebrities, ways they give back to the community, their paths to success.their paths to success.

Topics of Interest

CareersCareersWe provide job descriptions to a wide variety of available, We provide job descriptions to a wide variety of available, employment opportunities.employment opportunities.We also feature a person who has excelled in a "Behind the We also feature a person who has excelled in a "Behind the Scenes" job.Scenes" job.

FinanceFinanceWe teach teens the value of a dollar, the importance of saving We teach teens the value of a dollar, the importance of saving money, and how to spend money wisely. (Any Bank)money, and how to spend money wisely. (Any Bank)(Rush Card)(Rush Card)

iQ Fun FactsiQ Fun FactsThis section includes different stories and facts taken from a This section includes different stories and facts taken from a variety of sources. (i.e. almanac, encyclopedia) variety of sources. (i.e. almanac, encyclopedia)

Topics of Interest

iQ Tips for TeensiQ Tips for TeensAn article, written by staff writers, that discusses a major An article, written by staff writers, that discusses a major problem that contemporary teens are facing.problem that contemporary teens are facing.

Choices & ConsequencesChoices & Consequences - Comic Strip - Comic StripA comic strip that highlights the positive and negative results of A comic strip that highlights the positive and negative results of decision-making.decision-making.

Student SpotlightStudent SpotlightWe highlight a student or students who are doing extraordinary We highlight a student or students who are doing extraordinary things, such as excelling in school, community service, or things, such as excelling in school, community service, or achieving business success while still in school.achieving business success while still in school.

Topics of Interest

Teacher SpotlightTeacher SpotlightWe want to pay tribute to a teacher who has either made a We want to pay tribute to a teacher who has either made a significant difference in a student's life, or a teacher who significant difference in a student's life, or a teacher who deserves to be praised for hard work and dedication.deserves to be praised for hard work and dedication.

Hair & FashionHair & FashionWe highlight different fashion trends that are approaching.  But We highlight different fashion trends that are approaching.  But more importantly we encourage self-esteem and finding your more importantly we encourage self-esteem and finding your own niche based on your current financial situation.own niche based on your current financial situation.

Topics of Interest

Knowing the LawKnowing the LawA section that informs teens about laws and the consequences A section that informs teens about laws and the consequences of breaking them. (Philadelphia Police Department)of breaking them. (Philadelphia Police Department)

Don't Be Scared, Be AwareDon't Be Scared, Be AwareToday's larger school districts have students from all over the Today's larger school districts have students from all over the world, and often these students feel alienated from their world, and often these students feel alienated from their classmates. We feel that the problem stems from students not classmates. We feel that the problem stems from students not knowing about their classmates’ country of origin. Considering knowing about their classmates’ country of origin. Considering this, we will highlight different ethnicities and cultures to build this, we will highlight different ethnicities and cultures to build awareness.awareness.

Topics of Interest

The Creative CornerThe Creative CornerWe will publish students' articles, poems, short stories, or We will publish students' articles, poems, short stories, or creative work.creative work.

This section will not only boost a student's self esteem by seeing This section will not only boost a student's self esteem by seeing their work online, but it will also support their pursuits in higher their work online, but it will also support their pursuits in higher education.education.

Homework HelpHomework HelpProvide teens with homework assistance and study tips.Provide teens with homework assistance and study tips.

Topics of Interest

After-School SnacksAfter-School SnacksWe will offer healthy recipes for the kids!We will offer healthy recipes for the kids!

Also, we will have a video of a teen chef making the recipes. Also, we will have a video of a teen chef making the recipes. (Kraft, Nabisco)(Kraft, Nabisco)

1-on-1 Online Mentoring1-on-1 Online MentoringWe will connect student with mentors via the web, email, and We will connect student with mentors via the web, email, and text messaging.text messaging.

All mentors will be thoroughly screened and will only be able to All mentors will be thoroughly screened and will only be able to reach the students through our instant messaging and email reach the students through our instant messaging and email service.service.

Topics of Interest

iQ Book ClubiQ Book ClubStudents suggest books and provide reviews.Students suggest books and provide reviews.

Donate-A-BookDonate-A-Book Book Drive! Book Drive!

iQ SportsiQ SportsWe will highlight exceptional high school sports teams and We will highlight exceptional high school sports teams and athletes. athletes.

Publish video highlights from different games. (local news Publish video highlights from different games. (local news channel)channel)

Marketing & Sales Plan

Solicit media outlets that strongly influence our target Solicit media outlets that strongly influence our target demographic :demographic :

PrintPrint

InternetInternet

RadioRadio

TelevisionTelevision

Potential ProspectsPotential ProspectsWork only with advertisers who share our vision.Work only with advertisers who share our vision.

Marketing & Sales Plan

RetailersRetailersBroadcast Channels (AOL, TimeWarner, Viacom)Broadcast Channels (AOL, TimeWarner, Viacom)Membership OrganizationsMembership OrganizationsEntertainmentEntertainmentTravel, TransportationTravel, TransportationTelecom / Technology (Dell, Microsoft)Telecom / Technology (Dell, Microsoft)Job BoardsJob BoardsFood – Whole FoodsFood – Whole FoodsEducation ToolsEducation ToolsNonprofits (www.Truth.org, MADD, SADD)Nonprofits (www.Truth.org, MADD, SADD)Financial InstitutionsFinancial InstitutionsEducational Institutions / Grants / LendersEducational Institutions / Grants / Lenders

Marketing & Sales Plan

Selling Points for AdvertisersSelling Points for AdvertisersBusiness and Entertainment Industry Endorsed Business and Entertainment Industry Endorsed Demographics’ first choice: provides new and latest Demographics’ first choice: provides new and latest information can’t be found elsewhere (interviews, information can’t be found elsewhere (interviews, research, reader-demanded content).research, reader-demanded content).Interactive: Format allows for daily engagement with Interactive: Format allows for daily engagement with readersreadersA resource used by parents, teachers, and mentors – A resource used by parents, teachers, and mentors – provided to them easilyprovided to them easilyEasily accessible / aggressive in reaching out to the Easily accessible / aggressive in reaching out to the demographicdemographic

Sales Strategy

Advertiser Engagement GoalsAdvertiser Engagement Goals

Increased Brand AwarenessIncreased Brand Awareness

Improve Sales for a Product or ServiceImprove Sales for a Product or Service

Increased Relevant Visitor TrafficIncreased Relevant Visitor Traffic

Improved Search Engine RankingsImproved Search Engine Rankings

Reputation Management Reputation Management

Sales Strategy

Brand Development & SynergyBrand Development & Synergy

Leveraging Teenage Social MediaLeveraging Teenage Social Media

Different types of Ad Revenue StreamsDifferent types of Ad Revenue Streams

Banner AdsBanner Ads

Monthly Newsletter SponsorshipMonthly Newsletter Sponsorship

Homepage Text Link SponsorshipHomepage Text Link Sponsorship

Product Placement/MonthProduct Placement/Month

Monthly Tweet PackagesMonthly Tweet Packages

Quarterly Web Seminars (Webinars) Quarterly Web Seminars (Webinars)

Why Invest in GlobalTeenTalk.com?

Highly coveted demographicHighly coveted demographic

Great Public Relations, good exposure (TV, Great Public Relations, good exposure (TV, print, events, Web), and synergy between print, events, Web), and synergy between demographic, sponsors, and GlobalTeen.demographic, sponsors, and GlobalTeen.

Teens have more disposable income.Teens have more disposable income.

Sponsors share our commitment to learning Sponsors share our commitment to learning and excellence.and excellence.

Why Invest in GlobalTeenTalk.com?

Social MediaSocial Media

It is the future of advertising.It is the future of advertising.

We will position ourselves to take advantage of the tremendous We will position ourselves to take advantage of the tremendous advertising dollars that will be spent.advertising dollars that will be spent.

Even though our target demographic is teens, our Even though our target demographic is teens, our content will also interest parents and teachers trying to content will also interest parents and teachers trying to reach their children and students, respectively.reach their children and students, respectively.

Social Media:Interactive Marketing Spend (2009-2014)

Advisory Board

Dr Benjamin Chavis -Hip Hop Summit Action Dr Benjamin Chavis -Hip Hop Summit Action NetworkNetwork

Greg “Grouchy” Watkins- Co-Founder of Greg “Grouchy” Watkins- Co-Founder of AllHipHop.comAllHipHop.com

Rev. Yearwood- Founder of the Hip Hop CaucusRev. Yearwood- Founder of the Hip Hop Caucus

Farrah Gray- Book Publisher and Self Made Farrah Gray- Book Publisher and Self Made Millionaire by the age of 15Millionaire by the age of 15

Egypt- Radio PersonalityEgypt- Radio Personality

Cathy Hughes-Founder of Radio OneCathy Hughes-Founder of Radio One

Synergy with RUSH Communications

We can promote Pastry We can promote Pastry We can promote the Rush Card to teens.We can promote the Rush Card to teens.We can bring more awareness to the We can bring more awareness to the RUSH Blueprint as well as the other non-RUSH Blueprint as well as the other non-profits that are currently under the profits that are currently under the umbrella.umbrella.We will capture the 13-19 demographic We will capture the 13-19 demographic and most of their parents are already and most of their parents are already familiar with GlobalGrind.comfamiliar with GlobalGrind.com