Gamification for share

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    24-Jul-2015

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<ul><li><p> (Yuki Fukuyama) </p><p> () </p><p>() </p><p> 2 </p></li><li><p>3 </p></li><li><p>4 </p></li><li><p>1. </p><p>2. </p><p>3. </p><p>4. (McGonigal,2011) </p><p>5 </p></li><li><p>Web </p><p>Zichermanns Gamification </p><p>McGonigals Gamification </p><p>6 </p></li><li><p>7 </p></li><li><p> Achievements Appointments Behavioral Momentum Blissful Productivity Bonuses Cascading Information </p><p>Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch </p><p> Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Progression Quests Reward Schedules Status Urgent Optimism Virality </p><p>Gamificationwiki 8 </p></li><li><p>, </p><p>(McGonigal,2011) </p><p> 9 </p></li><li><p>1. </p><p>2. </p><p>3. </p><p>4. </p><p>(McGonigal,2011) 10 </p></li><li><p>11 </p></li><li><p>12 </p></li><li><p> (ex.Zone,) </p><p>(Csikszentmihalyi,1990) </p><p>13 </p></li><li><p>14 </p></li><li><p>15 </p></li><li><p>(Bandura,1985) </p><p>16 </p></li><li><p>1. </p><p>2. </p><p>3. </p><p>4. </p><p>(Bandura,1977) </p><p>17 </p></li><li><p>18 </p></li><li><p> (ex.) </p><p>(ex.) </p><p>19 </p></li><li><p> () </p><p> (Deci, 1980, Deci &amp; Ryan, 1991) </p><p>20 </p></li><li><p> Challenge </p><p> Curiosity </p><p> Control </p><p> Fantasy </p><p>(Lepper &amp; Hoddell,1989) 21 </p></li><li><p>22 </p></li><li><p> , 2008 </p><p> 2008 </p><p> ( 1986,1990) </p><p> ( 1991) </p><p> 23 </p></li><li><p> (ex.) </p><p> ,2009 </p><p>20 </p><p>24 </p></li><li><p>25 </p></li><li><p>ex.TV </p><p>Hard-Fun </p><p>(,2007) </p><p>26 </p></li><li><p>() </p><p>27 </p></li><li><p>28 </p></li><li><p>MUD4(Bartol,1996) </p><p>MUD </p><p> (Dixon,2011) </p><p>29 </p></li><li><p>/ / </p><p>// </p><p>/ // </p><p>(Yee,2005) </p><p>30 </p></li><li><p>1 </p><p>(Klug &amp; Schell ,2006) 31 </p></li><li><p>32 </p></li><li><p>300104195 </p><p>(,2011) 33 </p></li><li><p> 75.0%** 33.4% </p><p> 81.8%* 66.2% </p><p> 77.5%** 41.0% </p><p> 73.1%* 60.0% </p><p> 47.1% 58.5% </p><p> 74.0% 63.6% </p><p> 54.8% 78.0%** </p><p> 31.8% 57.5%** </p><p> 45.2% 68.2%** </p><p>34 </p></li><li><p>35 </p></li><li><p>() </p><p>36 </p></li><li><p>Game </p><p>37 </p></li></ul>