Gamification for share

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  • (Yuki Fukuyama)

    ()

    ()

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  • 3

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  • 1.

    2.

    3.

    4. (McGonigal,2011)

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  • Web

    Zichermanns Gamification

    McGonigals Gamification

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  • Achievements Appointments Behavioral Momentum Blissful Productivity Bonuses Cascading Information

    Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch

    Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Progression Quests Reward Schedules Status Urgent Optimism Virality

    Gamificationwiki 8

  • ,

    (McGonigal,2011)

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  • 1.

    2.

    3.

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    (McGonigal,2011) 10

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  • (ex.Zone,)

    (Csikszentmihalyi,1990)

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  • (Bandura,1985)

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  • 1.

    2.

    3.

    4.

    (Bandura,1977)

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  • (ex.)

    (ex.)

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  • ()

    (Deci, 1980, Deci & Ryan, 1991)

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  • Challenge

    Curiosity

    Control

    Fantasy

    (Lepper & Hoddell,1989) 21

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  • , 2008

    2008

    ( 1986,1990)

    ( 1991)

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  • (ex.)

    ,2009

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  • ex.TV

    Hard-Fun

    (,2007)

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  • ()

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  • MUD4(Bartol,1996)

    MUD

    (Dixon,2011)

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  • / /

    //

    / //

    (Yee,2005)

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  • 1

    (Klug & Schell ,2006) 31

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  • 300104195

    (,2011) 33

  • 75.0%** 33.4%

    81.8%* 66.2%

    77.5%** 41.0%

    73.1%* 60.0%

    47.1% 58.5%

    74.0% 63.6%

    54.8% 78.0%**

    31.8% 57.5%**

    45.2% 68.2%**

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  • ()

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  • Game

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