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DEVELOPER
RETAILER
PUBLISHER
DISTRIBUTOR
PLATFORM
CONSUMER
The people who make the game.
Responsible for the marketing and
promotion of the game.
Sorts out the logistics and delivery of the game to retail or consumers.
The console/ machine/ format you
play the game on.
The outlet where consumers exchange
money for the product.
The audience or the people who buy the
game.
GAMES
INDUSTRY
STRUCTURE