G2 Give Green Canada Monthly Giving – Learning Together

Online Workshop with GreenIT, Nov 5, 2013

Digital Storytelling

& Technology

Storytelling in a Digital Age

Stories: - an intricate part of society - use them to express ideas and

concepts and to entertain - ability to tell stories is culturally &

organizationally important - the storytelling method has evolved

What is digital storytelling? •Blogging •Texting •Tweeting •PodCasting •Video Streaming • Social Media

•Animation •Games •Text •etc

What is your Medium?

Tell YOUR Story

Telling ? reTelling ? or Sharing? Are you telling your story first hand? Or are you using a community of work to sell what you do? Or collecting and sharing stories? First Hand •Blog •Posting •infoGraphic •Tweet •Movie

reTelling •Comment •Infogr.am •Instagram •reTweet

Sharing •Social •Twitter •YouTube •Pinterest •Facebook •Instagram

There are many different ways to capture, compose, tell, broadcast and share a digital story. Who is your audience? What is the action? Who is the storyteller? What is effective or practical to record or report the storyline and subject material? Blog ? Twitter? Website? Video? Audio? Stories = important > they shape your Org’s online presence > draw people closer to your Org… or push them away. Effective storytelling = engaged audience

Storytelling Media

Pick your Media •Photos •Text •Audio •Video •Games •Social

Capture the Content •Computers & web •Phones & mobile •Cameras & video •Chat & comment

#1 importance: > digital storytelling is you telling your story. You will: • attract an audience that is genuinely interested in

what you are doing, people that will engage with you and are interested in your Org.

• connect to your audience, draw passionate people to your cause they will connect much better than those that aren't really interested in what you have to say or the things you are doing.

• get your message out there.

Relating the Story

Som

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ynam

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Infographics

Pinterest

Instagram

Info

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•Who it serves •Audience it connects •Free creation tools

•Graphics & cause •Sharing •Pros / Cons

http://visual.ly/

http://www.infogr.am

http://wordle.com

http://piktochart.com

Pin

tere

st a

s a

too

l •Who it serves •Audience it connects •Nonprofit account

•Pinning a cause •Sharing •Pros / Cons

Inst

agra

m a

s a

too

l •Who it serves •Audience it connects •Nonprofit account

•Instagram & cause •Sharing •Pros / Cons

Ideas, Examples & Reference

Webstagram for Nonprofit Orgs http://http://web.stagram.com/n/nonprofitorgs

Pinterest Video Storytelling for Nonprofits http://www.pinterest.com/mediacause/nonprofit-video-storytelling

Photos & Text – Charity: Water http://www.charitywater.org/projects/fromthefield/rwanda.php

Pinterest – Charity: Water http://www.pinterest.com/charitywater/

Infographics for Nonprofits – Beth Kanter http://www.pinterest.com/kanter/nonprofit-infographics/

10 NPO Examples of Pinterest Marketing http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list

Instagram for Nonprofits – picture 1000 words https://blogs.commons.georgetown.edu/csic/2013/03/14/... a-picture-is-worth-1000-words-instagram-for-nonprofits/

Any Questions?

GreenIT / Techtogether

@GreenITTech

Techtogether.ca Gccgreenit.ca

greenit@greencommunitiescanada.org 705 745 7479 x117

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• Thank you for joining us today

Contact Information:

• Natasha van Bentum by email vanbentum@gmail.com

• Twitter: @GiveGreenCanada