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The universe is made up of stories
Not of atoms
- Muriel Rukeyser
Image from NASA http://www.jpl.nasa.gov/spaceimages
Alan Robinson
Stephanie Arendt
Your Speakers
Alan RobinsonMarketing Manager
Stephanie ArendtMarketing Coordinator
We deepen connections
between credit unions &
their affiliates, members, &
communities, using the
power of social media
CafeGive Social & Credit Unions
• Why storytelling is competitive advantage for credit unions
• 7 best practices for storytelling for credit unions
• How to use storytelling in your social media & social impact
• Overview online storytelling platforms
• Examples from storytellers
There are limits to the kinds of promotions that Credit
Unions can do:
- Offers
- Rates
- Special discounts
Storytelling offers key competitive advantage for
credit unions
• Communicate what makes you unique
• Express your good works
• Be approachable
Your stories are a way to share who you are
Consumers will switch brands to
ones that support causes
1. 2013 CONE Communications/ECHO Study
2. The Nielsen Global Survey on Corporate Social Responsibility 2013
Moms & Millennials love
cause marketing
It’s one thing to say that we
support local, it’s another to
actually show our volunteers
at fundraising events, or the
paintings in our lobby from a
local artist, or feature a
member who won one of our
giveaways.
“
”
Tell the story:
• Who benefits?
• Why are you involved?
• How can your community
be a part of your story?MLK EXAMPLES
Shareable content has:
• Strong imagery
• I/we statements
• Gives advice or shares news
Bank of Ann Arbor: Jumpstarts
Involve members & stay true to brand
Leverage your CU’s social impact
Right story, right channel
Your competitive advantage
7 Deadly Sins of Storytelling
“If a story is not about the hearer, he will not listen.
And here I make a rule—a great and interesting story
is about everyone or it will not last.”
?
Need help telling your credit union’s story? We’d love to help
Contact Alan at [email protected]
@cafegive
CafeGiveSocial