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2. Anatomy of an Email 3. The Moment Story
4.
Moment pt. 1: The Crisitunity 5. Crisitunity Examples
6. Crisitunity Non-Examples
7. Moment pt 2: Reader Focused Theory of Change (RFTC)
8. RFTC Examples
9. RFTC Non-Examples
10. Moment pt. 3: The Ask
11. Ask Examples
12. Moment Extras
13. The Strength Test
14. Examples of Support
15. The Movement Story
16. Movement Story components
17. Movement Story components
18. Movement Story components
19. The P.S.
20. King Scanability
21. King Scanability Example
22. King Scanability Example cont.
23. Subject Lines
24. From Lines and Signatures
25. Style Tips
26. Style Tips
27. Style Tips