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During this Maximize Demosphere session, we discussed how to optimize your homepage to provide the best experience for the variety of viewers it receives. We also discussed the similarities and differences between home pages and landing pages.
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First Impressions & Landing Pages
Sean Rose - Marketing DirectorJune 13, 2012
Wednesday, June 13, 12
Session Overview
Part 1: Why Is This Important?
Part 2: Must Haves!
Part 3: How To Use Landing Pages
Part 4: How Demosphere Can Help
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Wednesday, June 13, 12
Your Site TodayPeople come to your website for the first time and they...
can’t find what they came for.
have no interest in working with you.
are confused about who YOU are.
aren’t convinced.
Wednesday, June 13, 12
What Your Site Can BePeople come to your website for the first time and they...
can immediately identify the content they want.
want to sponsor your site to reach your audience.
are comfortable with you and your organization.
register their children.
Wednesday, June 13, 12
Demosphere Knows Websites
Over 1,100+ websites hosted.
21+ years of experience
Personally 5+ years of experience
Wednesday, June 13, 12
Potential StakeholdersNEW visitors
EXISTING members
New/Existing PARTNERS
Your local community
Many more...
Wednesday, June 13, 12
Your Homepage Must Answer These Questions
What does your organization DO?
What can people DO on the site?
What is the overall PURPOSE of the site?
Wednesday, June 13, 12
People are HuntersPeople are looking for a specific answer.
List out the questions a visitor might ask. Answer/lead them properly on your home page.
Keep paragraph text to a minimum until they are on a page that converts them from a hunter to an information gatherer.
Make it easy to get back to the home page. They may want to hunt again ... but only if it’s easy.
Wednesday, June 13, 12
Fast Hunting!2/10 of a second to form a first impression.
2.6 seconds for eyes to land on area that most influences first impression.
~20 seconds per site.
6.5 seconds --> Logo
6.4 seconds --> Main navigation
6 seconds --> Social media links
5.9 seconds --> Main image
5.6 seconds --> Written content
Missouri University S&T Study
Wednesday, June 13, 12
Your Content...Schedule content updates
ENGAGING ... not boring.
Avoid generic / out of date text.
Be meaningful
Straightforward headlines
Lists, columns, clearly defined sections, short paragraphs
Wednesday, June 13, 12
Meaningful ElementsNavigation
5-6 items. Think about footer navigation
Options via supplementary links
Search Box
Contact Info - More than 1 way
Call to action
Wednesday, June 13, 12
Further...About Page
Why should I trust you?
Why is your background relevant? Be personal.
Earn trust
Contact/ratings/testimonials
Error Free
Nothing broken -- clean, no errors, smart image use
Wednesday, June 13, 12
Thoughts?
Wednesday, June 13, 12
The Overall Goal
Register.
Sell.
Something else?
Get users DEEPER into your site.
Wednesday, June 13, 12
Homepage vs. Landing PageLanding Pages educate & sell at the same time.
Goal: Get action on that page.
Registration, Email Address, Other Action
Targeting specific visitors.
10 good examples | 20 more examples
Wednesday, June 13, 12
Analyze
Navigation Path
Bounce Rate
Exit Page
Previous Maximize Session
Wednesday, June 13, 12
Demosphere Can Help
Professional website design
Easy-to-update interface
Confidence to compete
Peace of mind
Wednesday, June 13, 12
Bonuses
Recommendations & Best Practices based on 21+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
Wednesday, June 13, 12
Investment
$500/$1,000 Design Fee
$1,800/yr ($450/quarter)
Wednesday, June 13, 12
Wrap Up
Questions? [email protected]
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Wednesday, June 13, 12
