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Using Social Media To Build Your Brand
Sean Rose - Vice President, Marketing
Session Overview
Part 1: The Goal Of Social Media
Part 2: Social Media Commandments
Part 3: Why You Need A Budget
Part 4: How Demosphere Can Help!
Demosphere Knows Youth Sports!
1,300+ customers.
25+ years of experience.
9+ years of experience personally.
Your Social Media Presence…
When thinking about your Social Media presence today…
…we have one, but it’s not great.
…things aren’t updated consistently.
…we’re not sure what to post or when to post it.
Social Media Presence In The Future…
When thinking about our Facebook presence…
…we produce engaging posts.
…we generate new members.
…we are fostering a valuable communication channel.
The Goal Of Social Media
Get People To Your Site!
Register | Donate | Volunteer
Social Media Commandments
Do What You Have Time For!
Do What You Have Time For!
Who’s In Charge?
What’s The Goal?
Add Value!
What’s Interesting?
Ideas?
Ideas?
Ideas?
Others?
Behind The Scenes
Ask For Advice
‘Caption This’
Sneak Peek
Tell A Story (Case Study)
Jab Jab Jab Right Hook
Optimize
Post Insights
When Are Fans Online?
Consider Buffer for Sharing!
Time Your Posts!
Pages To Watch
How are others performing?
See popular posts in Insights!
Steal good ideas :)
Other Social Networks Too…
Get Better
Website Integration
Links Correct?
Location Good?
Proper Emphasis
Get People To Your Site!
Register | Donate | Volunteer
Why You Need A Budget
In Their Own Words“Beginning in January 2015, people will see less of this type of content (promotional) in their News Feeds.
As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased.
All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
AdvertisingOrganic Reach is falling
More News Feed competition
More people & more friends
More sharing (via mobile)
More liked pages (Typical user liked 50% more pages in last year)
Average user could see 1,500 updates from friends, family & Pages each time they sign on. Facebook picks about 300 based on an algorithm engineered for maximum relevance to them.
Promoted Posts
Promote Existing Posts
Share with your audience & their friends.
Limited control.
Other Ads
Target Groups
The actual ads…
Size them appropriately.
Create compelling text.
At least…
Additional Resources
100 Things To Post About
Marketing Land
facebook.com/help
FAQs about the new pages
facebook.com/business/
canva.com - easily create cover images.
Demosphere Can Help!Professional, integrated design
Link directly to Facebook
Where do people convert?
Embed Facebook Widget
Easy-to-use interface
Ultimate flexibility
Peace of mind
Bonuses
Recommendations & Best Practices based on 25+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
What’s Next?
Questions? [email protected]
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