Film Poster Audience Feedback Analysis

HELK Productions

Audience FeedbackWe stood outside a small shop to as our target audience, who are mixed gender 19 to 25 year olds, about what they think of our final film poster. We asked 25 people to fill out our questionnaires. This was effective asking people we didn’t know, as they will give us constructive feedback, instead of obstructive feedback as they would be more likely to tell us the truth than people we know as to if they like the poster. We asked our target audience as they are the specific group we are wanting to aim our film towards.

Question 1: Do You Like the Layout of the Poster?

This shows us that the majority of the people who participated in the questionnaire liked the layout of the film poster. To be exact, 22 said they liked the poster and only 3 out of the 25, said they didn’t like it. However, the people who

ticked no may not have an interest into short films or films of a psychological thriller. We have a target audience of 19-25, as due to our previous questionnaire and audience theory research, the audience our film relates to most and those who enjoy short film of a psychological thriller are from the age group of 19 to 25’s. Although, this does not mean that every 19 to 25 year old is interested in short films of films of a psychological drama, as it doesn’t apply to everyone.

Question 2: Does the Film Poster Fit the Genre of a Psychological Thriller?

This shows great success when it comes to our film poster, as when asked if the film poster fits our intended genre, only two didn’t get it at first and didn’t really think it did, but compared to 18 others who thought it definitely did. It shows that this

was a minority of people. 5 people thought it slightly fit the genre, which is what we wanted for our short film poster. We are pleased with these results as nobody circled the not at option, showing that we had considered and revised the codes and conventions of a psychological thriller short film poster, which resulted in our poster representing the genre of our short film, making it easy to tell what genre the film is straight away.

Question 3: Does our Film Poster Remind you of any Other Film Posters?

8 people said no to being reminded of any film posters after looking at our final product. 5 people were reminded of a quite popular film, called “Gone Girl” This is good as people can relate to this film, as it is of the same genre to our film (psychological thriller) 4 people wrote the film If I stay. This was interesting to us as the film has a female protagonist, who has similar characteristics as Eve In

Our film, she also share familiar traits to Eve. The storyline shows her trying to awake from a coma in an outer body experience. During this time, the female protagonist is wearing a white dress, representing purity and innocence of her character, which further connote the youth of the protagonist, which is what we attempted when arranging Eve’s costume. 4 people said the poster reminded them of the film “Gone” which has a very similar narrative, also a female protagonist (similar to Eve, played by Amanda Seyfried) and a similar genre as it is a thriller that plays with the mind. This was a very pleasing set of results. One person said it reminded them of a film called “The Winter’s Bone” which we looked into and it was a thriller and the last person said it reminded them of “The Road” film poster.

Film Posters the Audience Relate to Our Film

Question 4: What Attracts You to Our Short Film?

This shows that 7 out of 27 people were drawn in by the title. We followed codes and conventions of the placement of a film posters masthead (title) and kept it bold and central, which might be the reason it drew the audience in. 4 people were drawn in from the

Colour scheme, which we kept it to black and white and dark blue in the background. These were all dark colour to set the mood of the film. Also, so Eves dress could contrast within the darkness and reflect from the background. However, 14 people people said that they are drawn in to our poster because of the image. Which is pleasing, as this is what we spent the most time focussing on. We used semiology to connote Eve’s characetr traits.

Question 5: On a Scale of 1-10 What Would You Rate Our Film in Terms of Looking Professional?

10 people rated the film a 9, which is very pleasing to us as our efforts paid off towards the end as people were genuinely keen on our poster and said it was effective. 2 person rated It a 10. This was a reward to us after working hard to make the poster look as professional as possible. 9 people rated the poster an 8. 3 people rated it a 7 and 1 person rated a 5. this means that on average, our film poster has been rated around 8.5 out of 10. this is very pleasing to us as our film poster is low budget, meaning we were only had access to little editing software and equipment. I am sure, with a bigger budget, the professionalism of the poster would have scored a higher rating.

Question 6: Do you Think That Eve Looks Innocent and vulnerable?

This shows that the majority of our target audience, 23 people, think that Eve looks vulnerable and innocent, which is because they read the use of mise en scene and semiology right, that we injected into the film poster. However, there were two people who said no. This may mean that they misread the semiology.

Question 7: Did the Poster Keep You in Suspense?

This shows that our poster built up tension, as we faded a picture of the character Richards face behind Eve, which could represent the thriller aspect to our short film. By having a dark background and the white dress contrast, this could show conflict within the film and shows a loss of

Innocence as we find out Eve is dead in the film and actually sneaked out to go to a party, causing her death on the moors. 22 people said yes and 3 people said no.

Question 8: Describe the Poster in 3 Words

The word mysterious was used by every one as a word to describe the film. Other words such as tense, spooky, dark, disturbing, haunting and suspicious were used. We were happy to read this as this describes the whole narrative to our film as well as the film poster. We spent a lot of time researching into the codes and conventions of the narrative to a psychological thriller and looked at narrative theories that tie into and explain what the narrative for a psychological thriller should hold. This should be shown in our film poster.

Question 9: Does the Poster Make you Want to Watch the Film?

We are pleased with this result, as the three people who said n, we are guessing are the people who said they didn’t like the layout of the poster, further because they might not watch psychological thrillers of short films. However, this is just the minority as the majority said yes to wanting to watch the film from looking at the poster. This shows that our editing skill have proved to be of a good standard and we are very happy with the end result.