AUDIENCE FEEDBACKQUESTIONNAIRE RESULTS

By: Karolina Kocaj

I HAVE COLLECTED ALL MY RESULTS FROM MY QUESTIONNAIRES AND THE FEEDBACK THAT I HAVE RECEIVED FROM MY TARGET AUDIENCE AND PUT THEM IN THIS POWERPOINT, ALONGSIDE WITH ALL THE GRAPHS SHOWING THE RESULTS CLEARLY, ALL THE QUESTIONS AND THE EXPLANATIONS OF EACH QUESTION AND WHY I HAVE INCLUDED EACH QUESTION IN MY QUESTIONNAIRE.

INTRODUCTION

Q1. WHAT AGE GROUP DO YOU FALL INTO?

Under 18 years old

18-25 years old

26-30 years old

31-35 years old

36-40 years old

41-45 years old

Over 45 years old

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

This is the first question on my questionnaire. I wanted this question to be on my questionnaire as I wanted to find out roughly what age are the people that I have questioned about my magazine and of what part of my target audience do they fall under. From this question I have found out that most of the people that have answered my questionnaire were ages under 18 years old. However there were also some people from other ages ranges such as 18-25, 36-40 and 41-45 years old so generally I had a good range of people from all over my target audience, so I could gain opinions on my music magazine from all of them.This graph shows all the different

age ranges that were on the questionnaire and the results.

Q2. WOULD YOU BUY MY MUSIC MAGAZINE IF YOU SAW IT IN A SHOP?

This is the second question in my questionnaire. I have included this question as I wanted to find out if people from my target audience would actually buy my music magazine. From these results I can see that 80% of people that I have questioned would buy my music magazine if they saw it in a shop and only 20% said that they wouldn’t. This tells me that people within my target audience are actually willing to buy my music magazine if they came across it in a shop. Which means that the front cover would attract them to buy the magazine.This a pie chart showing the results.

I have displayed the results in a pie chart as it shows the results clearly with the percentages.

Yes90%

No10%

Q3. DO YOU THINK MY MUSIC MAGAZINE IS GOOD VALUE FOR MONEY?

Yes No0

1

2

3

4

5

6

7

8

I have included this question in my questionnaire as I wanted to find out if people from my target audience think that my music magazine is good value for money. From the results I have found out that 80% of the people that I have questioned think that my music magazine is good value for money and they feel like the price is suitable. However 20% of people have said that they do not think that my music magazine is good value for money and that it’s too expensive, but this answer was more common within younger people in my target audience. From these results I can see that the majority of people don’t have a problem with the price of the magazine but some people would prefer if it was cheaper.

I have displayed the results in a bar chart so that the results are clear and easy to see.

Q4. DO YOU THINK MY MUSIC MAGAZINE LOOKS PROFESSIONAL? WHY?

This is another question that I have included in my questionnaire. I have included this question in my questionnaire as I wanted to find out if people within my target audience think that my magazine looks professional. Everyone that has answered my questionnaire thought that my music magazine looked professional. This means that my music magazine resembles a real music magazine , which could mean that it will attract the audience.

Yes 100%

00.5

11.5

22.5

3

I have also asked my target audience not only if they think if my music magazine looks professional but also why do they think that. The most popular answer that people have said is the general format of the magazine, but other answers included things such as the colour scheme, because it attracts the reader and because it has all the right conventions. I have displayed all the results on a bar chart so the results can be clearly seen.

Q5. ON A SCALE OF 1-10 WHAT WOULD YOU RATE MY MAGAZINE TO BE?

1 2 3 4 5 6 7 8 9 100

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5 This is another question that I have included in my questionnaire. I have included this question as I wanted to find out what would people within my target audience rate my music magazine to be on a scale of 1-10. From looking at the results I can see that people have rated my music magazine quite high as it was mostly 9, 10 and 8 however there was one 6. This means that they like my music magazine and they are attracted to it and would buy it.

I have displayed all my results on a bar chart, so that the results are clearly displayed.

Q6. DO THE MAGAZINE PAGES LOOK LIKE THEY ALL BELONG FROM THE SAME

MAGAZINE?

Yes80%

No20%

This is another question that I have included in my questionnaire. I have included this question, as I wanted to find out if people I have questioned that have looked at my magazine pages think that they all look like they come from the same magazine. From the results I can see that 80% of people I have questioned have said that they think that my magazine pages look like they belong from the same magazine. However 20% of people have said that they do not look like they belong from the same magazine, and when I asked one of the people why they think that they said that the double page spread doesn’t fit in with the rest of the pages. This could mean that I could improve my double page spread so that it looks more like the front cover and the contents page.

I have displayed the results in a pie chart so that the percentages are easy to see.

Q7. LOOKING AT THE MAGAZINE PAGES, WHAT DO YOU THINK IS THE TARGET

AUDIENCE FOR THE MAGAZINE?

Under 18 years old

18-25 years old

26-30 years old

31-35 years old

36-40 years old

41-45 years old

Over 45 years old

0

1

2

3

4

5

6

7

8

9

This is another question that I have included in my questionnaire. I have included this question as I wanted to find out from my target audience what they think is the target audience of my magazine just by looking at the pages. Most people that I have questioned said that they think my magazine is aimed at people between the ages 18-25 years old, and one person said 26-30 years old. This means that by looking at the magazine pages people think it is aimed at young adults which is the younger group of people within my target audience. I have displayed the results on a bar chart so that all the different ages that were available on the questionnaire are clearly shown.

Q8. WHAT DO YOU THINK IS THE BEST FEATURE ON THE FRONT COVER OF THE

MAGAZINE?

Cover-star80%

Banners10%

Coverlines10%

Another question that I have included on my questionnaire is what is the best feature on the front cover of my magazine, which means what attracts them the most on the front cover of the magazine. I have include this question as I wanted to find out what people think that I have questioned is the best feature on the front cover of my magazine. Looking at the results I can see that 80% of people have said that the coverstar is the best feature on my front cover and attracts them the most. However 10% of people have said that the coverlines are the best feature on the front cover and another 10% have said that the banners are the best feature on the front cover of my magazine. I have displayed the results on a

pie chart so that the results are clearly shown along with the percentages.

Q9. WHAT DO YOU THINK IS THE BEST FEATURE ON THE CONTENTS PAGE OF THE

MAGAZINE?

Regular Articles Images Exclusive Layout Feature Articles0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5 Another question that I have asked on my questionnaire is what do people think is the best feature on my contents page which means what attracts them the most to the contents page. I have asked this question as I wanted to find out what they think is the best feature on my contents page. Looking at the results I can see that 50% of people have said that the images are the best feature on my contents page and that’s what attracts them the most. However 20% of people have said the general layout is the best feature, 10% have said that the exclusives are the best feature, and another 10% of people have said that the best feature are the feature articles, which was also the case for regular articles.

I have displayed the results in a bar chart so that they are easy to see and all the possible answers are displayed well.

Q10. WHAT DO YOU THINK IS THE BEST FEATURE ON THE DOUBLE PAGE SPREAD OF

MY MAGAZINE?

Article Title10%

Images40%

Article 10%

Layout 30%

Big Quote10%

Another question that I have asked on my questionnaire is what is the best feature on the double page spread of my magazine which means what attract them the most on the double page spread of my music magazine. I have asked this question as I wanted to find out what is the best feature on the double page spread of my magazine and what attracts the most. Looking at the results I can see that the majority of people have said which is 40% that the images is the best feature on my double page spread. However 30% of people o questioned have said that they think the layout is the best feature, 10% of people have said the article title, another 10% have said that the article itself is the best feature and another 10% have said that they think the big quote is the best feature as it stands out. I have displayed the results in a pie

chart so that the results are clearly displayed with all the percentages next to the answers.

Q11. WHAT WOULD YOU CHANGE IN MY MUSIC MAGAZINE? WHY?

The price of t

he magazin

e

Make a lo

nger arti

cle

Use brig

hter colours

Change the co

lour of t

he main co

verlin

e

The colour c

heme

The way t

he contents

page is la

yed out

Colour of t

he masth

ead0

0.4

0.8

1.2

1.6

2

Because it's too expensive

22%

As there arent that many questions

11%

So it stands out more 44%

Can't see it well becaue

the background it light22%

This was the last question on my questionnaire and it was an open question so the people that were answering my questionnaires could write what they wanted. I have asked this question as I wanted to find out what could I have improved on and what could be changed to make my magazine pages better. The most frequent answers included things such as the price of the magazine, the colour scheme and the colour of the main coverline. Other answers have included things such as making the article longer, use brighter colours, change the layout of the contents page and change the colour of the masthead. I have also asked the people that have answered the question why should I change the things that they have suggested and 45% of people have said so it stands out more, 22% have said because the back ground is too light another 22% of people have said because the magazine is too expensive which was usually more common within the younger people in my target audience and 10% have said that there weren’t that many question in the article so I could include some more. All the results are displayed on the graphs.