Click here to load reader
Upload
marialuana17
View
222
Download
0
Embed Size (px)
DESCRIPTION
Research on Film Marketing for my A2 media blog.
Citation preview
‘film marketing is the art and science of convincing consumers
to buy movie tickets.’
The marketing department is responsible for creating and implementing a effective film campaign normally using
different media forms for example film teasers & trailers, printed
press, television, internet (viral marketing), radio
In average a distributor company may spend half of
production cost on marketing, average spend $35.9 (major Hollywood film)
Opening weekend sales- indicator of the ‘buzz’ created for the
film
Each film needs a tailored campaign specific to the target
audience
A short timeline showing some of the process of how films are
marketed.
Commercial Director- Specialized in producing the videos used for marketing the film.
Marketing Executive- That creates/develops the campaign- planning, advertising, PR, events, partnership etc.
Marketing Assistant- Researching new markets, status reports, audience feedback, sales prospects
Social Media specialist- Create, promotes and manages social media accounts relating to film
Major conglomerates have a their own
marketing sectors within the company
umbrella
There are film marketing companies as
well.
The Film Agency- “A marketing solution
created for producers, sales agents and
distributors across the world”.