‘film marketing is the art and science of convincing consumers
to buy movie tickets.’
The marketing department is responsible for creating and implementing a effective film campaign normally using
different media forms for example film teasers & trailers, printed
press, television, internet (viral marketing), radio
In average a distributor company may spend half of
production cost on marketing, average spend $35.9 (major Hollywood film)
Opening weekend sales- indicator of the ‘buzz’ created for the
film
Each film needs a tailored campaign specific to the target
audience
A short timeline showing some of the process of how films are
marketed.
Commercial Director- Specialized in producing the videos used for marketing the film.
Marketing Executive- That creates/develops the campaign- planning, advertising, PR, events, partnership etc.
Marketing Assistant- Researching new markets, status reports, audience feedback, sales prospects
Social Media specialist- Create, promotes and manages social media accounts relating to film
Major conglomerates have a their own
marketing sectors within the company
umbrella
There are film marketing companies as
well.
The Film Agency- “A marketing solution
created for producers, sales agents and
distributors across the world”.