TEAM15

LAVANYA SUJITH KUMAR

FASHION TOURISM

• Fashion Tourism can be defined as “the phenomenon of people travelling to and staying in places outside their usual environment to enjoy , experiment and possibly consume fashion.

• Fashion tourism is a niche market segment evolved out of two major sectors:

Cultural Tourism and Shopping Tourism

HISTORY OF FASHION TOURISM

• In the early fifteenth century, fashion was considered so important in France.

• Charles the IIV was told to create a separate organization for fashion, even though not many people supported such organizations.

• In the eighteenth century, people became more aware of the importance of fashion and style as news agents, fashion magazines printed in bright colored glossy paper, newspapers.

IMPORTANCE OF FASHION TOURISM

• Fashion is one of the most influential

phenomenon in western civilization.

• An understanding of fashion contributes to the

understanding of ourselves and our personal style

based on our cultural background, beliefs and

environment.

• Our personal style is our identity.

MARKET• Fashion tourism is another alternative form of tourism

that attracts tourists from different parts of the world.• This trend is gradually becoming one of the more

sought after niche in the tourism markets.• Tourists seek destination that fulfils their needs,

wants and desires for new tastes in garments, shoes, bags accessories, shopping and the overall experience of the destination’s culture that reflects its creativity, innovation and knowledge of the country.

• The tourists are made to actively participate in the destination’s fashion experience

COMPONENTS OF

FASHION TOURISM

CULTURAL TOURISM

• Cultural tourism is the subset of fashion tourism concerned with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religions that helped shape their way of life

SHOPPING TOURISMShopping has become a motive to travel and is now a major tourist activity. Visitors are increasingly choosing shopping as a way to experience local culture ,products and an opportunity to interact with local people.

Shopping is regarded as one of the most common and interesting activities being under-taken by tourists because, it provides motivation for travel

TOP 10 FASHION CITIES IN THE WORLD

1.New York City,

United States

2.Sydney, Australia

3.Paris, France

4.Milan, Italy

5.London, England

6.Los Angeles,

United States

7.Tokyo, Japan

8.Las Vegas,

United States

9.Berlin, Germany

10.Barcelona,Spai

n

New York City, United States

New York City is the leading number one fashion city in the world . Fashion Week in New York City is the event that broadcasts cutting-edge fashion to the rest of the world. It’s the place where ideas are showcased, originality is celebrated and norms are challenged.Fashion Week in New York City captures the attention of the fashion world.

Sydney,AustraliaSydney, Australia is a popular travel and fashion destination.

Mercedes-Benz Fashion Festival Sydney is a schedule of fashion events showcasing the contemporary Spring Summer Collections of Australia’s leading designer brands.The festival is held at the Sydney Town Hall and throughout the city.

Paris, France

Since the 17th Century France and in particular Paris has become well known as one of the world’s fashion capitals, with its ‘haute couture’.  Paris is home to several of the world’s leading fashion houses, such as Céline, Chanel, Dior, Jean-Paul Gaultier, Hermès and Yves Saint Laurent

Milan, Italy

Milan is one of the leading fashion cities in the worldThroughout the 20th century, the city expanded its role as a fashion centre, with a number of rising designers contributing to Milan's image as a stylistic capital. Milan has been home to numerous fashion designers

.

London, EnglandLondon is also one of the leading fashion cities in the worldLondon Fashion Week is a clothing trade show held in London twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with the New York, Milan and Paris

Los Angeles, United States

Fashion is very popular there as well because Hollywood needs fashionable clothes in order to set trends on television. This city holds a variety of different cultures, people, and places allowing fashion diversity to be lurking in every corner

Tokyo, JapanTokyo  began to emulate Western Fashion during the middle of the 19th century. By the beginning of the 21st century, this emulation has formed street fashion, in which the wearer customizes outfits by adopting a mixture of current and traditional  trends.Though the styles have changed over the years, street fashion is still prominent in Japan

Las Vegas, United StatesLas Vegas is not only known for its nightlife and casinos, but it also has one of the leading fashion industries worldwide. The fashion centers surround the city and because there is so much life in Las Vegas at night, everyone needs something new to wearFashion Show Mall is a shopping mall located on the  Las Vegas, this is one of the largest enclosed malls in the world.

Berlin, GermanyBerlin has ranked the number ninth top fashion city in the world because of its location in the center of Europe. Berlin is Germany’s fashion capital because it has a lot of great fashion designers and variety of different cultures everywhere

Barcelona, Spain

• Barcelona has made the top ten fashion cities within the past year.

• This city is located on the coast of Spain making it easy to go to neighboring countries and understand a variety of different cultures.

• This city is filled with life and fashion on the streets.

Challenges A lack of business skills among many smaller

fashion businesses Limited awareness of the diverse opportunities in

the fashion industry amongst young people and career advisors

Impact of the recession and limited access to investment for the fashion manufacturing and designer sector

The (long term) need to incentivize and encourage growth of manufacturing base 

Promoting existing best practice on sustainability and working together with Government to implement its Sustainable Clothing Action Plan

Remedies

A national campaign to promote the diversity of careers to young people combined with the promotion of greater business teaching in fashion courses 

A cross-sector long term strategy and plan to showcase fashion design to help it stay ahead of the international competition 

Support for high-skilled manufacturing  Provision of greater funding and co-ordinated

business support for young fashion design businesses to reduce their high fold rate 

Economic Impact On Fashion Tourism

• Fashion tourism has a huge impact on the economy of a destination.

• With the growing trend of fashion tourism many countries have felt the need of making more developed fashion malls for Commercial exchanges .

• When a tourist comes to a destination specially during the fashion week festival season it also leads to growth in the other infrastructure such as hotels, transportation, food etc.

FUTURE TRENDS IN FASHION

Political collaboration and global trade in a world where slow and sustainable is fashionable

High tech systems deliver for a speed- obsessed global shopper

Fast consumption in global cultural blocs

Resource crises constrain consumption in a local community focused world

Slow is Beautiful

Technology

Community consumption

CONCLUSION

It is clear that fashion is an integral part of tourism, and has become a tremendous welcome across the world.

The economic importance of fashion tourism has huge impact over the destinations.

This trend of fashion as leisure has increased the number of participants and over the years has developed into an important travel form - tourism

for fashion with venues and season worldwide.