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Aaron delivered this presentation from Livonia, MI on Thursday, Feb. 28, 2013, as part of the CommPartners Wit & Wisdom webinar series.
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Enhance Your Online Education Strategy in 90 Days
Marketing
Instruction
ContentThree Steps Proven to
Stimulate Engagement & Pique Learner Interest
Feb. 28, 20132 – 3 p.m. ET
#cpevents
@AaronWolowiec
AaronWolowiec.com
↠ Strategic planning
↠ Identifying relevant content
↠ Effectively marketing programs
↠ Innovative instructional strategies
↠ Wrap-up
Association Strategy
• Extensive interaction with key stakeholders• Present state of the industry• Association’s role within that environment• Implications for the future• Helps staff/board attain a shared vision• Education strategy may be a component• References to digital learning are likely limited
Education Strategy
Elements• Goals• Objectives• Strategies • Tactics
Benefits• Intentionally meet
constituent needs• Appealing/engaging
learning experiences• Improve program
quality/sophistication • Build reputation/buy-in
Poll Questions
• Does your organization have a separate strategic education plan?– Yes– No– I don’t know
• Does your organization have a separate online education strategy?– Yes– No– I don’t know
1. Identifying Relevant Content
• Needs/preferences• Interviews• Focus groups• Program evaluations• Environmental scan • Urgent/emergent• Job analysis• Best practices
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2. Effectively Marketing Programs
• Communication channels
• Multimedia• Branding• Value proposition• Testimonials
• Touch points/ release strategy
• Quality experiences• Differentiation• Sample content• Engage volunteers
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3. Innovative Instructional Strategies
• Engagement• Transference• Poll questions• Chat streams• Bite-size learning• Worksheets• Resources
• Video/webcam• Idea swaps• Content curation• Online community• Social media
integration• Live correspondent
▪ W
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Marketing
Instruction
Content
Customized Blueprint
• Refine ideas– Action items– Resources– Completion dates
• Implement ideas• Accountability– 30, 60, 90 days
• Evaluate/repeat
Final Thoughts
• Implement new tactics within 90 days • Work smarter, not harder• Leverage/tweak current practice first• Write a separate strategic education plan• Ensure it adequately addresses online
education• Contact me if you require assistance
