Empathy Map + Problem Statement

María Fernanda AndrésDesign Thinking Action Lab

2013

lunes, 5 de agosto de 13

STAKEHOLDER

University Professor: MARÍAShe is a dynamic an enthusiastic professor that tries to give students the tools they need after graduationFaculty of Economics: Economics, Business and Accountant

lunes, 5 de agosto de 13

SAYSome students are more mature than others for this moment in lifeA few of them postpone this transition through graduate studiesStudents have a hard time to see themselves as entrepreneurs, a job is enough!Most of the students do not care about other skills but just the topics they have to comply to get the degreeInternships tend to stick students to the “get a job” paradigmIt’s hard for some students to interact and work in teams

lunes, 5 de agosto de 13

DOMore soft skills seminars and campsTeam building orientationBring business men/women to talk and interact with the studentsWe have a group of trained tutors to walk along the students in their internship processFind ways to put the students closer with the firms ecosystemWe have the Coffee and Firms Sessions once a month for the interaction between students and the real firm

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THINK

Students need to adjust to this ever changing worldCreating their own firm could be another alternative!Life skills trained at school will better prepare the students for their future

lunes, 5 de agosto de 13

FEELStudents soft skills are as important as the academic onesIt’s important to develop soft skillsSometimes reality plays too hard on the students decisionsLearning by doing is a good way to prepare themSchools need to integrate more professional work in their programsBeing an entrepreneur is not well seenTeamwork is important for their working future

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INSIGHTSSome students are not ready for the working environmentInternships are not the only way. It’s not enough!Soft skills are important: teamwork, communication, creativityIt’s important to keep learning all the timeIt’s a COMPLEX PHENOMENA

lunes, 5 de agosto de 13

PROBLEM STATEMENT

lunes, 5 de agosto de 13

PROBLEM STATEMENT

PROFESSORS

lunes, 5 de agosto de 13

PROBLEM STATEMENT

PROFESSORS need a way to

lunes, 5 de agosto de 13

PROBLEM STATEMENT

PROFESSORS

strengthen soft skills of students

need a way to

lunes, 5 de agosto de 13

PROBLEM STATEMENT

PROFESSORS

strengthen soft skills of students

need a way to

because

lunes, 5 de agosto de 13

PROBLEM STATEMENT

PROFESSORS

strengthen soft skills of students

they need to fit in the culture and these abilities are too hard to develop by themselves

need a way to

because

lunes, 5 de agosto de 13