Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.
Text of Designing with Empathy [Breaking Development Orlando 2013]
2. Photo Credit: Stuck in Customs 3. Designing Empathywith 4. Design Art _Image Credit: L.e.ePhoto Credit: faith goble 5. Photo Credit: Abby LanesArt serves the Artist 6. Ive been amazed at how often those outside the discipline of design assume that what designers do is decorationlikely because so much bad design simply is decoration. Good design isnt. Good design is problem solving. Jeffrey Veen 7. design/dzn/To devise for a specific function or endClassical: To indicateMedieval Latin: designare, to mark out 8. David Carsonhas been calledthe mostinfluentialgraphic designerof our times Photo Credit: Marc Eckardt for FontShop, Berlin. 9. It was Art 10. It was Ego 11. subjective,personal, andself-indulgent Photo Credit: Marc Eckardt for FontShop, Berlin. 12. Your ego is a bad designer. Christopher Butler 13. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html 14. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html 15. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html 16. Just because you candoesnt mean you shouldPhoto Credit: harald walker 17. Photo Credit: altemarkDesign tocommunicatenot alienate 18. Photo Credit: Laurence & AnnieDesignisnt aboutshowing off 19. Design = Creativityfor Communication 20. Designing Empathywith 21. empathy/em-p-th/From the Greek empathia meaningstate of emotion 22. empathy/em-p-th/The action of understanding, beingaware of, being sensitive to, andvicariously experiencing the feelings,thoughts, and experience of another without having the feelings, thoughts,and experience fully communicated inan objectively explicit manner 23. Empathy requires listening Photo Credit: [phil h] 24. Empathy requires questioningPhoto Credit: [phil h] 25. Empathy requires observationPhoto Credit: [phil h] 26. Empathy requires intuition Photo Credit: [phil h] 27. Empathy requires patiencePhoto Credit: [phil h] 28. Perspectiveis everythingPhoto Credit: ZeroOne 29. Ego is a shieldPhoto Credit: Dunechaser 30. Empathy begins withvulnerability. And beingvulnerable, especially inour work, is fuckingterrifying. Sara Wachter-Boettcher 31. Trust makesvulnerabilityproductive 32. empathy/em-p-th/The action of understanding, beingaware of, being sensitive to, andvicariously experiencing the feelings,thoughts, and experience of another without having the feelings, thoughts,and experience fully communicated inan objectively explicit mannerAlso: the capacity for this 33. John Rawls 1921-2002 34. Empathy is aboutshowing solidaritywith others whohave a one and onlylife on this planet. Jeremy Rifkin 35. Solidarity requires communicationPhoto Credit: LeonArts.at 36. Global CommunityNation StatesReligious Groups Tribes 37. Global response within 3 hours Photo Credit: United Nations Development Programme 38. Selfishness is a survival instinctPhoto Credit: Malingering 39. Photo Credit: Stuck in CustomsWe are able to empathize byseeing ourselvesin others. 40. Mirror neurons enable us to walk that proverbial milePhoto Credit: ole 41. Personas foster empathyIn UX, we use personas tohelp us empathizeCredit: Kevin OConnor 42. They alsofrequentlydevolveinto anothername forthe user Photo Credit: Tinker*Tailor loves Lalka 43. Personas need to be real.They needto be human.Photo Credit: code poet 44. User Scenarios = situational empathyPhoto Credit: Sergiu Bacioiu 45. User Scenarios = situational empathyUser scenarios = situational empathyKitty: Sergiu Bacioiu; Fire: Mr. Theklan 46. Design isproblem solvingaPhoto Credit: Unhindered by Talent 47. Call out therelevant facts:Bob is a mechanicHe is left- handedHe wants to look upparts info (andpossibly order areplacement part)while under a carPhoto Credit: Neil. Moralee 48. We only need enough detailto be able to put ourselves inhis shoes.Photo Credit: Frisno 49. We only need enough detailto be able to put ourselves inhis shoes.Who caresabout hismacchiatoaddiction?Photo Credit: Frisno 50. We want info on his goals, needs, circumstances, outside influences, distractions, and limitations.Photo Credit: Neil. Moralee 51. User scenarios help usempathize in a productive wayPhoto Credit: Chris Garrison 52. Photo Credit: Horia Varlan 53. Set a performance budgetPhoto Credit: Gunnar Ries 54. Author appropriate content Photo Credit: schoschie 55. Consider physical limitations Photo Credit: lastquest 56. Facilitate satisfactionPhoto Credit: CaptPiper 57. Dont createunnecessarybarriers Photo Credit: andrechinn 58. Dont forceyour agendaon yourcustomersCredit: XKCD 59. Support commonassistivetechnology Credit: windsordi 60. Help users learn toaccomplish complextasks andrewardthem fordoing so.Credit: pasukaru76 61. Progressive Reduction http://layervault.tumblr.com/post/42361566927/progressive-reduction 62. Progressive Reduction http://layervault.tumblr.com/post/42361566927/progressive-reduction 63. Progressive Reduction http://layervault.tumblr.com/post/42361566927/progressive-reduction 64. Hurt not others in Do unto others as youways that you yourself would have them dowould find harmful.unto you. Buddhism Christianity The Golden RuleNo one of you is a What is hateful to you,believer until hedo not to your fellowdesires for his brotherman. That is the entirethat which he desireslaw; all the rest isfor himself. commentary.IslamJudaism 65. [Progressive enhancement] keeps the design open to the possibilities of sexiness in opportune contexts, rather than starting with the whole experience that must be compromised. Ben Hoh 66. EgalitarianismEquality of opportunity,not equality of outcome 67. Designing Empathywith 68. Thank you 69. Designing with Empathyby Aaron Gustafson @AaronGustafsonFurther reading: http://readlists.com/820c6ff1 http://adaptivewebdesign.infohttp://blog.easy-designs.net Slides available athttp://slideshare.net/AaronGustafsonThis presentation is licensed underCreative Commons Attribution-Noncommercial-Share Alike 3.0except where otherwise notedflickr Photo Creditshttp://www.flickr.com/photos/aarongustafson/galleries/72157633153882514/http://www.flickr.com/photos/aarongustafson/galleries/72157633161513316/