EMAIL MARKETING IN A

SOCIAL MEDIA WORLD

Adam Q. Holden-Bache BMA Carolinas

Sept. 15, 2010

• IT’S A SOCIAL, SOCIAL WORLD

• EMAIL MAKES THE WORLD GO ROUND

• EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP

• THE THREE LEVELS OF SOCIAL SHARING IN EMAIL

• TAKEAWAYS

TWITTER HASHTAG: #BMACLT

Table of Contents

IT'S A SOCIAL, SOCIAL WORLD

Social media isn’t a fad- it’s a fundamental shift in the way we

communicate.

LinkedIn Membership

EMAILMAKES THE WORLD GO ROUND

Source: Flowtown “My Mom is on Facebook”

Everyone uses email.

42% of active social networkers check their email account four or more times a day, compared to just 27% of their non-networked counterparts.

Source: Merkle ”View from the Social inbox"

Email marketing will generate an ROI of $43.62 for every

dollar spent.

Source: DMA ”Power of Direct Report 2009"

It’s where the budgets are going…

78% of consumers share information via email

versus 22% who prefer social media.

Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"

Methods used for sharing online content

Over 20% of social media users

have shared something from an email campaign to their social accounts

via a share option.

Source: Merkle ”View from the Social Inbox 2010"

EMAIL & SOCIAL:THE PERFECT PARTNERSHIP

EMAIL SOCIAL MEDIA

Only 27% have implemented a social strategy into their email campaigns.

Combine Forces…

Connect and Share

Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%.

Including as many as three different sharing options boosted the rate to 11.2%.

Source: GetResponse "Email Marketing and Social Media Integration Report"

Extend your reach…

Active social network users have, on average, around 500 connections.

Facebook average: 130 friendsTwitter average: 300 followersLinkedIn average: 63 connections

THE 3 LEVELSOF SOCIAL SHARING IN EMAIL

1. Link to your social channels

1. Link to your social channels

2. Share your entire email

3. Share email content

Encourage social sharing…

Connect AND Share

Takeaways

• Marketers are increasing investments in both email and social media marketing.

• Email continues to be an effective channel even as users spend more time with social media.

• Email remains a powerful marketing channel that generates real results.

• Create shareworthy content

Key Takeaways

• Include social sharing links your emails

• Tweet about content/offers only available via email subscription

• Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns

• Tweet about a post on your Facebook page

• Provide content via email and encourage comments on your blog or Facebook page

Cross-pollinate

• Invest in your social channels. Engage. Interact.

• Add social sharing elements to your email campaigns.

• Increase your email subscriber base through social media

• Allow your contacts to communicate with you in the channel of their choice.

• Test everything

Take Action

• Measure the effectiveness of your social campaigns against business goals and objectives

• Determine your ROI (Return on Investment)

• Don’t forget that social media and email can also SAVE you money

Don’t Settle On Not Knowing…

Mass Transmit - multi-channel Internet marketing agency

Email Transmit - email service provider (ESP)

Group Transmit - social sharing application

How Mass Transmit Can Help

@MassTransmit

@EmailTransmitFacebook.com/MassTransmit

LinkedIn.com/companies/Mass-Transmit

A copy of this presentation can be viewed or downloaded at Slideshare:

http://slideshare.net/masstransmit

Presentation

THANK YOU

Adam Q. Holden-Bache8701 Mallard Creek Dr.

Charlotte, NC 28262704-706-2670 x200

adam@masstransmit.com

Twitter: @adamholdenbache