Education Technology in the US — Market Intelligence — Q3 2014 — InsightsEd

Education Technology Market Intelligence — US

© Indalytics Advisors [email protected] www.insightsEd.com

July — September 2014

October 2014

Education Technology in the US — Market Intelligence — Q3 2014

©Indalytics Advisors Pvt. Ltd l www.insightsEd.com l 1

TABLE OF CONTENTS

About the Report

Statistics on US Education Technology Space

Market Intelligence in the US Education Technology Space

New Edtech Products and Programs

New Edtech Mobile Apps

Edtech Assessment Companies Launching New Products

Platforms, LMS and SaaS Products

New Tools for Educators

Introduction of Language Learning Products

Community and Crowd–sourcing Products

Collaboration in the US Edtech Space

Expansion of Edtech products

Investments in EdTech Space

US Education Statistics

Education demographics in the US

Use of technology in education

List of Organizations Mentioned in the Report

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LIST OF FIGURES

Figure 1: Trends in US Education Technology — July 2014–September 2014

Figure 2: Number of Educational Institutions in the US — Public and Private

Figure 3: Enrolment in US Schools — by Levels of Education

Figure 4: Enrolment in Educational Institutions in the US — Public and Private

Figure 5: Enrolment in US Schools — by Levels of Education

Figure 6: % of US Schools having Internet Access

Figure 7: % of US Schools having Instructional Computers in Classrooms

Figure 8: % of US Schools having Laptop Computers on Carts

Figure 9: % of US Schools having Wireless Access

Figure 10: Mobile Phone Usage in the US — By Family Income

Figure 11: Mobile Phone Usage in the US — By Activities on Mobile Phones

Figure 12: Use of internet for job training and online courses — 25 years and above

Figure 13: US Government Spending on Education and Training — 2014–2015

Figure 14: % of US Households with Computer and Internet Usage — By Age of Householder




ABOUT THE REPORT

InsightsEd Edtech Market Intelligence reports are intended to help the

readers keep themselves abreast with all the latest activities in the global

educational technology space, in a concise manner.

The reports discuss strategies of major edtech players across the globe,

and present them in form of key trends. The reports are targeted toward

edtech companies as well as investors — to help them make informed

decisions.

‘Education Technology in the US — Market Intelligence’ discusses the

adoption of technology in the US education sector. The report discusses

the current market potential of use of technology in education. It

segregates the users of internet and computation devices, as well as

students — to gauge the use of technology in specific verticals.

The report further discusses the latest trends in educational technology

space, as well as the activities of key players — to leverage the trends, and

increase their market share. The time period considered for analyzing the

space is July 2014 — September 2014.

In case you have a specific query regarding this report, or want some

additional information, then please feel free to write to us at

[email protected].


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NUMBER OF PAGES

51

DATE OF PUBLICATION

October 2014

PRICE OF THE REPORT

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STATISTICS ON US EDUCATION TECHNOLOGY SPACE

F I GURE 1: TREN DS IN US EDUCAT ION TE CHNOL OGY — JUL Y 2014–SEP TEMBER 2014

Source: Indalytics Advisors

New Edtech Products and Programs

New EdTech Mobile Apps

EdTech Assessment Companies Launching

New Products

Platforms, LMS and SaaS Products

New Tools for EducatorsIntroduction of

Language Learning Products

Community and Crowd–sourcing

Products

Collaboration in the US Edtech Space

Expansion of Edtech products

Investments in EdTech Space




MARKET INTELLIGENCE IN THE US EDUCATION

TECHNOLOGY SPACE

NEW EDTECH PRODUCTS AND PROGRAMS

US edtech sector has witnessed emergence of several new edtech

products and platforms in Q3–2014.

Education.com has launched Brainzy — online learning program designed

to focus on reading and math skills of children aged 3–7. Brainzy is

available in monthly subscription for US$6.99 or annual subscription,

resulting in US$3.99 per month. The program also enables parents or

teachers to track progress and performance of students.

Music Learning Theory, concept developed by University at Buffalo in 1970

to analyze how music is learned, is introducing an online program —

Advanced Graduation Certificate. The program is for students who have

completed their graduation from an accredited institute. The program

helps educators and students to apply their knowledge obtained in MLT in

any individual teaching settings. The course would focus on use of MLT in

in music classroom at deeper level.




US EDUCATION STATISTICS

EDUCATION DEMOGRAPHICS IN THE US

US — as per the National Center for Educational Statistics — had 98,328

public schools and 30,861 private schools, and 2,011 public higher

education institutions, and 5,233 private higher education institutions, as

of 2012.

There are an estimated 77.63 million people enrolled in various

educational institutions across the US, in 2014. Out of these,

approximately 55.59 million (71.6%), are enrolled in K–12 schools, while

approximately 22.04 million (28.4%) are enrolled in postsecondary

educational programs.

F I GURE 2: NUMBER O F EDUCATI ONAL INSTITUT IONS IN THE US — PUBL IC AND PRIV ATE

98,328

2,011

30,861

5,223

Elementary and secondaryschools

Postsecondary Institutions

0% 20% 40% 60% 80% 100%

Public Institutions Private Institutions

Date: 2012




LIST OF ORGANIZATIONS MENTIONED IN THE

REPORT

1871

2U Inc.

30hands Learning

500 Startups

Aarin Capital

Achieve3000

ACT Inc.

Activate Instruction

AirPaper

Akademos Inc.

American Farm Bureau Foundation for

Agriculture

American University of the Caribbean School

of Medicine

Apple Inc.

Ares Capital Corporation

Balefire Labs

Bancroft

Becker Professional Education

Beenos

BenchPrep

Bluffton University

Boston University

Boundless Learning Inc.

Braintree

Brainzy

Broadspire

Buffalo Graduate School of Education

Carnegie Mellon University

Carrington College

Cervin Ventures

Chicago Ventures

Citrix Inc.

Clever Inc.

CNK Digital

Co.Lab

Codio




Colorado Technology Association

Compass Learning

C-Suite Network

Darden School of Business

Developmental Teaching LLC

DeVry Education Group

Digedu

Discovery Education

Drive Capital

Duolingo

DynaVox Systems, LLC

East Ventures

ed2go

Ed4online

EdCast

Edgenuity Inc.

Edmodo

Edswell

Educata

Education.com

EdX

Embry-Riddle Aeronautical University

EMC Publishing

Entellect Limited

ExamTime.com

Facebook

Fieldglass

Florida National University

Flutter

FUEL Education

G2T3V

Georgetown University

GetSet

Girard Education Foundation

Google Inc.

Grand Valley State University

Griffith Tutoring

Habermaass GmbH

Harvard University

Helix Education Inc.

HP

IBM




ICONIQ Capital

Innovation Endeavors

Insight Venture Partners

Instructure

Intel Corporation

Internet2

Kapor Capital

Kentucky Community and Technical College

KGC Capital

Khan Academy

KneoWorld

Knight Foundation

LightSpeed VT

Maas360

Massachusetts Institute of Technology

Menlo Ventures

Mercy

MightyMeeting

MindEdge Inc.

Moodle

MultiView

MyPath

Nassau BOCES

NewSchools Venture Fund

Newsela

Northwest Evaluation Association

Note Bowl

Novel TMT Ventures

NovoEd

Oakwood University

Okpanda

Oracle Corporation

Owl Ventures

Pacific Metrics Corporation

PageWerk

Panorama Education

Pear Deck

Pluralsight LLC

Public Broadcasting Services

Ranku

Regent Education

Renaissance Learning




Resolute Ventures

Rice University

Rosetta Stone Inc.

SAS

Smart Coos Inc.

SoftBank Capital

Sorenson Capital Partners

Southern Methodist University

Stanford StartX Fund

StudyRoom

Syntonic

The Social+Capital Partnership

Thrive15.com

Tiggly

Today Canvas Network

Treehouse

Udacity

University at Buffalo

University of California Berkeley

University of Minnesota

University of Montana

University of North Carolina

University of Texas System

University of Wisconsin-Madison

Versal

Vice Sports

Victoria College

WebWise Education

WeLearnedit

Wellesley College

Werkz Publishing Inc.

WeSpeke Inc.

Western Governors University

Weston Public High School

Wexford University

WGVU Public Media

Wiley College

Wyndham Hotel Group

xTuple

Zoomi Labs




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Publication Volume: IED-14-US-03

Publication Date – October 2014

© 2014 Indalytics Advisors Private Limited

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