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Indalytics Advisors | www.insightsEd.com
EDTECH MARKET INTELLIGENCE &
Education Technology Market Intelligence — US —
October 2014 – December 2014
January 2015
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 1
TABLE OF CONTENTS
About the Report
Statistics on US Education Technology Space
Market Intelligence in the US Education Technology Space
New Edtech Products and Programs
Edtech Programs and Products in Professional Education
New Edtech Mobile Apps
Platforms, LMS and SaaS Products
New Tools for Educators
Community and Crowd–sourcing and Marketplace Products
Collaboration in the US Edtech Space
Expansion of Edtech products
Investments in EdTech Space
US Education Statistics
Education demographics in the US
Use of technology in education
Organizations Mentioned in the Report
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 2
TABLE OF FIGURES
Figure 1: Trends in US Education Technology — October 2014–December 2014
Figure 2: Number of Educational Institutions in the US — Public and Private
Figure 3: Enrolment in US Schools — by Levels of Education
Figure 4: Enrolment in Educational Institutions in the US — Public and Private
Figure 5: Enrolment in US Schools — by Levels of Education
Figure 6: % of US Schools having Internet Access
Figure 7: % of US Schools having Instructional Computers in Classrooms
Figure 8: % of US Schools having Laptop Computers on Carts
Figure 9: % of US Schools having Wireless Access
Figure 10: Mobile Phone Usage in the US — By Family Income
Figure 11: Mobile Phone Usage in the US — By Activities on Mobile Phones
Figure 12: Use of internet for job training and online courses — 25 years and above
Figure 13: US Government Spending on Education and Training — 2014–2015
Figure 14: % of US Households with Computer and Internet Usage — By Age of Householder
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 3
ABOUT THE REPORT
InsightsEd Edtech Market Intelligence reports are intended to help the
readers keep themselves abreast with all the latest activities in the global
educational technology space, in a concise manner.
The reports discuss strategies of major edtech players across the globe,
and present them in form of key trends. The reports are targeted toward
edtech companies as well as investors — to help them make informed
decisions.
‘Education Technology in the US — Market Intelligence’ discusses the
adoption of technology in the US education sector. The report discusses
the current market potential of use of technology in education. It
segregates the users of internet and computation devices, as well as
students — to gauge the use of technology in specific verticals.
The report further discusses the latest trends in educational technology
space, as well as the activities of key players — to leverage the trends, and
increase their market share. The time period considered for analyzing the
space is October 2014 — December 2014.
In case you have a specific query regarding this report, or want some
additional information, then please feel free to write to us at
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 4
NUMBER OF PAGES
65
DATE OF PUBLICATION
January 2015
PRICE OF THE REPORT
Single User: US$300
Multi User/ Enterprise: US$750
Please note that:
You should read our terms of use before buying a report. While filling the payment form, please fill all the details. We will raise
the invoice only on those details. Once we receive the payment, we will email you the report in .PDF
format within 48 business hours. If you wish to confirm your order or payment, you can write to us at
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 5
STATISTICS ON US EDUCATION TECHNOLOGY
SPACE
F I G U R E 1: TR E N D S I N US E D U C A T I O N TE C H N O L O G Y — OC T O B E R 2014–DE C E M B E R 2014
Source: Indalytics Advisors
New Edtech Products and Programs
Edtech Programs and Products in Professional
Education
New Edtech Mobile Apps
Platforms, LMS and SaaS ProductsNew Tools for
Educators
Community and Crowd–sourcing and
Marketplace Products
Collaboration in the US Edtech Space
Expansion of Edtech products
Investments in EdTech Space
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 6
MARKET INTELLIGENCE IN THE US EDUCATION
TECHNOLOGY SPACE
New Edtech Products and Programs
US edtech sector has witnessed emergence of several new edtech
products and platforms in Q3–2014.
Digital PR agency Zeno group — a DJE Holdings company — has launched
an e-learning training program for other PR agencies and marketers to
improve their digital and social media skills. The program — Asia Digital
Essentials Program — provides several courses on social media and digital
marketing.
The course fee range from US$27 per month to US$67 per month,
depending on the features. Students taking the course are required to
study at least six hours of curriculum and pass a test before getting a
certificate from for a particular skill.
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 7
US EDUCATION STATISTICS
Education demographics in the US
US — as per the National Center for Educational Statistics — had 98,328
public schools and 30,861 private schools, and 2,011 public higher
education institutions, and 5,233 private higher education institutions, as
of 2012.
There are an estimated 77.63 million people enrolled in various
educational institutions across the US, in 2014. Out of these,
approximately 55.59 million (71.6%), are enrolled in K–12 schools, while
approximately 22.04 million (28.4%) are enrolled in postsecondary
educational programs.
F I G U R E 2: E N R O L M E N T I N US SC H O O L S — B Y L E V E L S O F E D U C A T I O N
Source: US Census Bureau; US Department of Education; National Center for Education Statistics; Indalytics Advisors
71.1%
28.9%
Grade PK—8 Grade 9—12
Date: 2014 (E)Total Enrollment: XXX
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 8
F I G U R E 3: M O B I L E PH O N E U S A G E I N T H E US — B Y F A M I L Y IN C O M E
Source: NTIA - US Department of Commerce; Indalytics Advisors
F I G U R E 4: M O B I L E PH O N E U S A G E I N T H E US — B Y A C T I V I T I E S O N M O B I L E PH O N E S
Includes people more than 25 years old
Source: NTIA - US Department of Commerce; Indalytics Advisors
77%
87%
93%
95%
96%
$0-$24,499
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000+
25%
29%
30%
32%
34%
42%
43%
54%
70%
Playing Games
Listening to Music
Social Networking
Downloading Apps
Using Maps or GPS
Web Browsing
Emails
Taking Photos or Videos
Texting
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 9
ORGANIZATIONS MENTIONED IN THE REPORT
3rd Quote
5-2-1-0 Kids!
Accel Partners
Amazon
American Institute of Architects
AMX
Apollo Education Group Inc.
Apollo–M
Apple Inc.
Arizona State University
Arizona Tech Investors
Aveda Corporation
Avokiddo
Bardley University
Barnes & Noble
Blackboard Inc.
Brightspace
Cambium Learning Group Inc.
Canal Partners
Canvas
Capella University
Catamount Ventures
Clever Inc.
CNF Investments
Code School
Code.org
Columbia University
Conceptual Academy
Cornell University
Course Hero
Coursera
Craftsy
Dartmouth College
Discovery Education
DJE Holdings
Docebo
Draper University
Drupal
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 10
Duchossois Capital Management
Duke University
Duke University
Echo360
eClass4Learning
EdCast
Edgenuity
Education Design Studio
EdX
Emerge Education
ExecOnline
First Book
First Round Capital
foodchannel.msu.edu
Freeport Financial
Galvanize
Gambassa Inc.
Geenio
George Washington University
Georgia State University
Global Ventures
GoldieBlox
Google Inc.
Granatus Ventures
Greenbuild University
Greenwood Hall Inc.
GSV Capital Corp.
Hanley Wood LLC.
Harvard University
Henry Ford LiveWell
Houghton Mifflin Harcourt
HuddleUp LLC
IBM
IDG Capital
iModules Software Inc.
Impero
Indiegogo
Intel Security
Intellify4 Solutions
Intrepid Learning Solutions
J. Mack Robinson College of Business
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 11
JCK Industry Fund
K12 Inc.
K9 ventures
Kaplan
Khan Academy
Kingsoft Office Software
Kleiner Perkins Caufield & Byers
KnowRe
KTB Network Co. Ltd.,
Kudzoo
LaunchCode
LeapFrog Enterprises
Learning A-Z
Learning Lodge
LearnToPlayMusic.com
LeaseHawk
Leeds Equity Partners LLC.
Lexia Learning
Lightspeed Venture Partners
Lynda.com
Lynn University
Mahara
Massachusetts Institute of Technology
MassageTherapyOnline.com
MassiveU
MasteryConnect
Maveron
McGraw-Hill Education
mCordis
Metrodigi
Michigan State University
Microsoft
Middlebury College
Militello Capital
Minerva Project Inc.
MIT Sloan School of Management
MJSA
Moodle
MyMobileUniversity
NanoHUB-U.org
National Education Technologies
Neptop
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 12
New Atlantic Ventures
Newrow
Newtec
NOOK Media
Northwood University
Oakwood University
Oprah Winfrey Network
Oprah.com
Osage Venture Partners
Osmo
OverDrive
Partners Investment
Pearson Foundation
Pearson PLC.
Pelion Ventures
Picmonic
Pinellas County School Engagement App
Pluralsight
Princeton University
Promet Source
Purdue University
Quashnet School
ReadyTest A-Z
Remind
Renaissance Learning
Revolution Growth
Rice University
Riverside Company
Rosetta Stone Inc.
SAS
SchoolDude
Schoology
ScratchJr
Screaming Bee Inc.
Sequoia Capital
Sibling Group Holdings Inc.
Simpson College
Smarterer
SoftBank Ventures Korea
SoloLearn
South Louisiana Community College
SparkLabs
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 13
Speakaboos
Squla
St. Simon Parish School
SV Angel
SWaN & Legend Venture Partners
TAL Education Group
Tangible Play
TES Global
The Desert Angels
The Social+Capital Partnership
The Tamiami Angel Fund II
Thinkrolls
Thurgood Marshell College Fund
Time for Kids
Today Canvas Network
Totara Learning
Treehouse
Trident University International
Trinity Ventures
University of Pennsylvania
University of Phoenix
University of Texas at El Paso
Unowhy
Upfront Ventures
Urban Planet Media & Entertainment
Corp.
Verizon Wireless
Vital Source Technologies Inc.
VMware Inc.
Vtech
Walt Disney Company
We Give Books
Western Carolina University
Wharton Business School
Wiley College
WizIQ
Xamarin
Xerox Corporation
Yale University
Yazmi
Yellowdig
Yongjin Group
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 14
YUDU
ZapChain
Zeno group
ZhenFund
Zipfian Academy
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 15
DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.
Publication Volume: IED-15-US–01
Publication Date – January 2015
© 2015 Indalytics Advisors Private Limited
For further information, please contact [email protected]
Education Technology Market Intelligence — US — October 2014 – December 2014
© Indalytics Advisors l www.insightsEd.com l 16
NOTES