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A Student-Centered Approach to Enrollment Management: Informed by a need to provide equity in access and serve the new traditional student.
HISTORY OF ACCESS TO HIGHER EDUCATION
Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)
OPPORTUNITIES FOR CHANGE Education as a Public Good Calls for Access and Inclusion Changing Demographics
Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)
Fall Enrollment in Higher Education Institutions
THE DIGITAL DIVIDE % of American Adults Who Use the Internet
THE DIGITAL DIVIDE
Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)
Family Peers InstitutionalCharacteristics
Institutional Fit
InstitutionalCommunications
COLLEGE CHOICE INFLUENCES
InstitutionalCommunications
• Specific marketing strategy • College catalogues and view books • Investment in research and planning • Communication with parents • Social media • Online web content • Admissions portals
COLLEGE CHOICE INFLUENCES
Access to Education as a Human Right Education serves both a public and private interest. There exists a symbiotic relationship between education and society, where an educated citizenry is beneficial for society.
Increase access to serve the new traditional student
Implement a student-centered approach to enrollment management
Use a technologically rich infrastructure to enhance student experience and appeal to digital natives
OBJECTIVES
1
2 3
Dismantle Silos Facilitate the Democratization of Knowledge Foster Procedural Agency
VISION TO INTERVENTION
Successful precedents at the University of Minnesota and The University of Texas at San Antonio
+High tech & high touch accessible website & kiosks around campus
Re-imagined centralized administrative office (PCL, MAI, SSB, SAC)